--- title: "Hygraph vs Strapi: Which is more popular in New Zealand?" description: "Is Hygraph or Strapi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headless CMS platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hygraph-vs-strapi" publisher: "Brandwave" --- # Hygraph vs Strapi: Which is more popular in New Zealand? Is Hygraph or Strapi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headless CMS platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hygraph and Strapi - **Competitive set**: Headless CMS platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Hygraph Share of Search**: 1.3% - **Strapi Share of Search**: 7.1% ## Is Hygraph or Strapi more popular in search? - In October 2026, Strapi had more branded searches than Hygraph among headless CMS platforms in New Zealand. Strapi had about 110 branded searches, while Hygraph had 20. Strapi made up 7.1% of all headless CMS platform searches we track, and Hygraph accounted for 1.3%. - Strapi was ahead of Hygraph in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Hygraph’s share of searches among headless CMS platforms in New Zealand moved from 0.63% to 1.3%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending October 2026, Strapi’s share of searches among headless CMS platforms in New Zealand moved from 13.3% to 7.1%, and its estimated monthly branded searches moved from 210 to 110. ## Top headless CMS platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Strapi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hygraph was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Strapi was listed before Hygraph in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sanity | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Storyblok | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Strapi | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Contentful | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Payload CMS | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Prismic | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Hygraph | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about headless CMS platforms - Asked ChatGPT "Which headless CMS should I use in New Zealand?": 1. Sanity, 2. Storyblok, 3. Strapi, 4. Payload CMS, 5. Contentful - Asked ChatGPT "What are the best headless CMSs in New Zealand?": 1. Sanity, 2. Storyblok, 3. Payload CMS, 4. Strapi, 5. Contentful - Asked ChatGPT "What's the best headless CMS in New Zealand for a content team?": 1. Storyblok, 2. Sanity, 3. Contentful - Searched Google, AI Overview "best headless cms": 1. Sanity, 2. Strapi, 3. Payload CMS, 4. Contentful, 5. Prismic, 6. Hygraph - Searched Google, AI Overview "cms for developers": 1. Sanity, 2. Contentful, 3. Strapi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand headless CMS platforms in October 2026? - Estimated monthly branded searches for Hygraph in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026. - Estimated monthly branded searches for Strapi in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in October 2026. ## How has branded search for Hygraph and Strapi changed in New Zealand over the last 12 months? | Month | Hygraph estimated searches | Hygraph Share of Search | Hygraph rank | Strapi estimated searches | Strapi Share of Search | Strapi rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.63% | 7 | 210 | 13.3% | 4 | | Dec 2025 | 20 | 1.6% | 7 | 140 | 11.2% | 5 | | Jan 2026 | 30 | 2.1% | 7 | 170 | 11.7% | 5 | | Feb 2026 | 30 | 1.8% | 7 | 210 | 12.4% | 5 | | Mar 2026 | 40 | 2.1% | 7 | 210 | 10.9% | 6 | | Apr 2026 | 20 | 1.2% | 7 | 210 | 12.4% | 5 | | May 2026 | 40 | 2.3% | 7 | 170 | 9.9% | 6 | | Jun 2026 | 20 | 1.1% | 7 | 170 | 9.5% | 6 | | Jul 2026 | 30 | 1.9% | 7 | 110 | 7.1% | 6 | | Aug 2026 | 20 | 1.3% | 7 | 140 | 8.9% | 6 | | Sep 2026 | 20 | 1.3% | 7 | 110 | 7.1% | 6 | | Oct 2026 | 20 | 1.3% | 7 | 110 | 7.1% | 6 | ## How are Hygraph’s and Strapi’s branded searches counted? Brandwave collects information about searches that people make online using Hygraph’s and Strapi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hygraph**: Measured on the search terms “hygraph”, “hygraph cms” and “hygraph headless cms”, summed into one figure. - **Strapi**: Measured on the search term “strapi”. - [Hygraph profile](/demand/nz/brands/hygraph) - [Strapi profile](/demand/nz/brands/strapi) - [All headless CMS platforms in New Zealand](/demand/nz/categories/nz-headless-cms-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hygraph or Strapi more popular in search? In October 2026, Strapi had more branded searches than Hygraph among headless CMS platforms in New Zealand. Strapi had about 110 branded searches, while Hygraph had 20. Strapi made up 7.1% of all headless CMS platform searches we track, and Hygraph accounted for 1.3%. ## Cite this page Brandwave. "Hygraph vs Strapi: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/hygraph-vs-strapi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hygraph-vs-strapi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.