--- title: "Hygraph vs Prismic: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hygraph or Prismic? Compare estimated monthly branded-search demand and Share of Search inside the Headless CMS platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hygraph-vs-prismic" publisher: "Brandwave" --- # Hygraph vs Prismic: Which is more popular by branded search in New Zealand? Which is more popular in search, Hygraph or Prismic? Compare estimated monthly branded-search demand and Share of Search inside the Headless CMS platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hygraph and Prismic - **Competitive set**: Headless CMS platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hygraph Share of Search**: 1.7% - **Prismic Share of Search**: 30.8% ## Which is more popular in search, Hygraph or Prismic? - In August 2026, Prismic had more branded searches than Hygraph among headless CMS platforms in New Zealand. Prismic was estimated to have 360 branded searches compared to Hygraph’s 20, and held a 30.8% Share of Search versus Hygraph’s 1.7%. - Prismic was ahead of Hygraph in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hygraph’s estimated Share of Search among headless CMS platforms in New Zealand moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 30 to 20. - Across the 11 months ending August 2026, Prismic’s estimated Share of Search among headless CMS platforms in New Zealand moved from 37.3% to 30.8%, and its estimated monthly branded searches moved from 440 to 360. ## How did search popularity change for New Zealand headless CMS platforms in August 2026? - In August 2026, Prismic gained estimated Share of Search among headless CMS platforms in New Zealand, from 25.4% to 30.8%. - In August 2026, Hygraph lost estimated Share of Search among headless CMS platforms in New Zealand, from 2.5% to 1.7%. ## Month by month | Month | Hygraph estimated searches | Hygraph Share of Search | Hygraph rank | Prismic estimated searches | Prismic Share of Search | Prismic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 2.5% | 4 | 440 | 37.3% | 2 | | Nov 2025 | 10 | 0.91% | 4 | 370 | 33.6% | 2 | | Dec 2025 | 20 | 2.2% | 4 | 350 | 37.6% | 2 | | Jan 2026 | 30 | 3% | 4 | 380 | 38% | 2 | | Feb 2026 | 40 | 3.4% | 4 | 390 | 33.6% | 2 | | Mar 2026 | 50 | 3.7% | 4 | 350 | 26.1% | 2 | | Apr 2026 | 20 | 1.6% | 4 | 360 | 28.8% | 2 | | May 2026 | 40 | 3.1% | 4 | 430 | 33.9% | 2 | | Jun 2026 | 20 | 1.5% | 4 | 370 | 28.5% | 2 | | Jul 2026 | 30 | 2.5% | 4 | 310 | 25.4% | 2 | | Aug 2026 | 20 | 1.7% | 4 | 360 | 30.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hygraph’s and Prismic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hygraph**: Measured on the search terms “hygraph”, “hygraph cms”, “hygraph headless cms” and “hygraph pricing”, summed into one figure. - **Prismic**: Measured on the search terms “cms prismic”, “headless cms prismic”, “prismic”, “prismic cms”, “prismic cms pricing”, “prismic headless cms”, “prismic hosting”, “prismic io”, “prismic pricing”, “prismic website” and “prismicio”, summed into one figure. - [Hygraph profile](/demand/nz/brands/hygraph) - [Prismic profile](/demand/nz/brands/prismic) - [All headless CMS platforms in New Zealand](/demand/nz/categories/nz-headless-cms-platforms): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hygraph or Prismic? In August 2026, Prismic had more branded searches than Hygraph among headless CMS platforms in New Zealand. Prismic was estimated to have 360 branded searches compared to Hygraph’s 20, and held a 30.8% Share of Search versus Hygraph’s 1.7%. ## Cite this page Brandwave. "Hygraph vs Prismic: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hygraph-vs-prismic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hygraph-vs-prismic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.