--- title: "Hydro Flask vs Stanley: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hydro Flask or Stanley? Compare estimated monthly branded-search demand and Share of Search inside the Drink bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hydro-flask-vs-stanley" publisher: "Brandwave" --- # Hydro Flask vs Stanley: Which is more popular by branded search in New Zealand? Which is more popular in search, Hydro Flask or Stanley? Compare estimated monthly branded-search demand and Share of Search inside the Drink bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hydro Flask and Stanley - **Competitive set**: Drink bottle brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hydro Flask Share of Search**: 15.7% - **Stanley Share of Search**: 9.7% ## Which is more popular in search, Hydro Flask or Stanley? - In August 2026, Hydro Flask had more branded searches than Stanley among drink bottle brands in New Zealand. Hydro Flask was estimated to have 18.2K branded searches compared to Stanley’s 11.2K, and held a 15.7% Share of Search versus Stanley’s 9.7%. - Hydro Flask was ahead of Stanley in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hydro Flask’s estimated Share of Search among drink bottle brands in New Zealand moved from 18.4% to 15.7%, and its estimated monthly branded searches moved from 15.7K to 18.2K. - Across the 11 months ending August 2026, Stanley’s estimated Share of Search among drink bottle brands in New Zealand moved from 11.4% to 9.7%, and its estimated monthly branded searches moved from 9.7K to 11.2K. ## How did search popularity change for New Zealand drink bottle brands in August 2026? - In August 2026, Hydro Flask lost estimated Share of Search among drink bottle brands in New Zealand, from 16.3% to 15.7%. - Estimated monthly branded searches for Stanley in New Zealand rose 15.3% over 11 measured months, from 9.7K to 11.2K in August 2026. ## Month by month | Month | Hydro Flask estimated searches | Hydro Flask Share of Search | Hydro Flask rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.7K | 18.4% | 3 | 9.7K | 11.4% | 5 | | Nov 2025 | 37.3K | 22% | 3 | 13K | 7.7% | 5 | | Dec 2025 | 30.4K | 18.4% | 4 | 13.5K | 8.2% | 5 | | Jan 2026 | 23.3K | 20.5% | 3 | 8.9K | 7.8% | 5 | | Feb 2026 | 20K | 20% | 3 | 7.4K | 7.4% | 5 | | Mar 2026 | 18.1K | 18.7% | 3 | 7.4K | 7.6% | 5 | | Apr 2026 | 15K | 18.6% | 3 | 7.4K | 9.2% | 5 | | May 2026 | 16.1K | 16.6% | 3 | 10.2K | 10.5% | 5 | | Jun 2026 | 15.4K | 16% | 3 | 14.2K | 14.8% | 4 | | Jul 2026 | 15.1K | 16.3% | 3 | 9.1K | 9.8% | 5 | | Aug 2026 | 18.2K | 15.7% | 3 | 11.2K | 9.7% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hydro Flask’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hydro Flask**: Measured on the search terms “32 0z hydro flask”, “40 0z hydro flask”, “blue hydro flask”, “green hydroflask”, “hydro flask”, “hydro flask 12 oz”, “hydro flask coffee”, “hydro flask coffee mug”, “hydro flask cup”, “hydro flask drink bottle”, “hydro flask food jar”, “hydro flask mug”, “hydro flask near me”, “hydro flask nz”, “hydro flask nz sale”, “hydro flask online”, “hydro flask sale”, “hydro flask tumbler”, “hydro flask water bottle”, “hydro flask wide mouth”, “hydroflask”, “hydroflask com”, “hydroflask cup”, “hydroflask drink bottle”, “hydroflask lunchbox”, “hydroflask nz”, “hydroflask tumbler”, “hydroflask water bottle”, “hydroflask with straw”, “north beach hydro flask”, “orange hydro flask” and “pink hydro flask”, summed into one figure. - **Stanley**: Measured on the search terms “stanley cup”, “stanley drink bottle”, “stanley tumbler” and “stanley1913 com”, summed into one figure. - [Hydro Flask profile](/demand/nz/brands/hydro-flask) - [Stanley profile](/demand/nz/brands/stanley) - [All drink bottle brands in New Zealand](/demand/nz/categories/nz-drink-bottle-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hydro Flask or Stanley? In August 2026, Hydro Flask had more branded searches than Stanley among drink bottle brands in New Zealand. Hydro Flask was estimated to have 18.2K branded searches compared to Stanley’s 11.2K, and held a 15.7% Share of Search versus Stanley’s 9.7%. ## Cite this page Brandwave. "Hydro Flask vs Stanley: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hydro-flask-vs-stanley This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hydro-flask-vs-stanley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.