--- title: "Hydro Flask vs Owala: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hydro Flask or Owala? Compare estimated monthly branded-search demand and Share of Search inside the Drink bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hydro-flask-vs-owala" publisher: "Brandwave" --- # Hydro Flask vs Owala: Which is more popular by branded search in New Zealand? Which is more popular in search, Hydro Flask or Owala? Compare estimated monthly branded-search demand and Share of Search inside the Drink bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hydro Flask and Owala - **Competitive set**: Drink bottle brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hydro Flask Share of Search**: 15.7% - **Owala Share of Search**: 35.5% ## Which is more popular in search, Hydro Flask or Owala? - In August 2026, Owala had more branded searches than Hydro Flask among drink bottle brands in New Zealand. Owala was estimated to have 41.1K branded searches compared to Hydro Flask’s 18.2K, and held a 35.5% Share of Search versus Hydro Flask’s 15.7%. - Owala was ahead of Hydro Flask in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hydro Flask’s estimated Share of Search among drink bottle brands in New Zealand moved from 18.4% to 15.7%, and its estimated monthly branded searches moved from 15.7K to 18.2K. - Across the 11 months ending August 2026, Owala’s estimated Share of Search among drink bottle brands in New Zealand moved from 21.7% to 35.5%, and its estimated monthly branded searches moved from 18.6K to 41.1K. ## How did search popularity change for New Zealand drink bottle brands in August 2026? - In August 2026, Owala lost estimated Share of Search among drink bottle brands in New Zealand, from 36.9% to 35.5%. - In August 2026, Hydro Flask lost estimated Share of Search among drink bottle brands in New Zealand, from 16.3% to 15.7%. ## Month by month | Month | Hydro Flask estimated searches | Hydro Flask Share of Search | Hydro Flask rank | Owala estimated searches | Owala Share of Search | Owala rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.7K | 18.4% | 3 | 18.6K | 21.7% | 2 | | Nov 2025 | 37.3K | 22% | 3 | 46.1K | 27.2% | 2 | | Dec 2025 | 30.4K | 18.4% | 4 | 36.5K | 22.1% | 2 | | Jan 2026 | 23.3K | 20.5% | 3 | 31.3K | 27.6% | 2 | | Feb 2026 | 20K | 20% | 3 | 33.8K | 33.8% | 1 | | Mar 2026 | 18.1K | 18.7% | 3 | 34.2K | 35.3% | 1 | | Apr 2026 | 15K | 18.6% | 3 | 25.7K | 31.9% | 1 | | May 2026 | 16.1K | 16.6% | 3 | 31.9K | 33% | 1 | | Jun 2026 | 15.4K | 16% | 3 | 33.8K | 35.1% | 1 | | Jul 2026 | 15.1K | 16.3% | 3 | 34.1K | 36.9% | 1 | | Aug 2026 | 18.2K | 15.7% | 3 | 41.1K | 35.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hydro Flask’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hydro Flask**: Measured on the search terms “32 0z hydro flask”, “40 0z hydro flask”, “blue hydro flask”, “green hydroflask”, “hydro flask”, “hydro flask 12 oz”, “hydro flask coffee”, “hydro flask coffee mug”, “hydro flask cup”, “hydro flask drink bottle”, “hydro flask food jar”, “hydro flask mug”, “hydro flask near me”, “hydro flask nz”, “hydro flask nz sale”, “hydro flask online”, “hydro flask sale”, “hydro flask tumbler”, “hydro flask water bottle”, “hydro flask wide mouth”, “hydroflask”, “hydroflask com”, “hydroflask cup”, “hydroflask drink bottle”, “hydroflask lunchbox”, “hydroflask nz”, “hydroflask tumbler”, “hydroflask water bottle”, “hydroflask with straw”, “north beach hydro flask”, “orange hydro flask” and “pink hydro flask”, summed into one figure. - **Owala**: Measured on the search terms “black owala”, “blue owala”, “owala”, “owala 40oz”, “owala blue”, “owala bottle”, “owala colors”, “owala cup”, “owala drink bottle”, “owala free sip”, “owala free sip water bottle”, “owala freesip stainless steel water bottle”, “owala lid”, “owala near me”, “owala new zealand”, “owala nz”, “owala online”, “owala pink”, “owala replacement lid”, “owala sale”, “owala sippy cup”, “owala sizes”, “owala tumbler”, “owala water bottle”, “pink owala”, “water bottle owala” and “yellow owala”, summed into one figure. - [Hydro Flask profile](/demand/nz/brands/hydro-flask) - [Owala profile](/demand/nz/brands/owala) - [All drink bottle brands in New Zealand](/demand/nz/categories/nz-drink-bottle-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hydro Flask or Owala? In August 2026, Owala had more branded searches than Hydro Flask among drink bottle brands in New Zealand. Owala was estimated to have 41.1K branded searches compared to Hydro Flask’s 18.2K, and held a 35.5% Share of Search versus Hydro Flask’s 15.7%. ## Cite this page Brandwave. "Hydro Flask vs Owala: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hydro-flask-vs-owala This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hydro-flask-vs-owala. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.