--- title: "Hyde Boutique vs RUBY: Which is searched more in New Zealand?" description: "Is Hyde Boutique or RUBY more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Womenswear labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hyde-boutique-vs-ruby" publisher: "Brandwave" --- # Hyde Boutique vs RUBY: Which is searched more in New Zealand? Is Hyde Boutique or RUBY more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Womenswear labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hyde Boutique and RUBY - **Competitive set**: Womenswear labels - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hyde Boutique Share of Search**: 4.4% - **RUBY Share of Search**: 0.8% ## Is Hyde Boutique or RUBY more popular in search? - In September 2026, Hyde Boutique had more branded searches than RUBY among womenswear labels in New Zealand. Hyde Boutique had about 6,610 branded searches, while RUBY had 1,200. Hyde Boutique made up 4.4% of all womenswear label searches we track, and RUBY accounted for 0.8%. - Hyde Boutique was ahead of RUBY in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hyde Boutique’s share of searches among womenswear labels in New Zealand moved from 5.1% to 4.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, RUBY’s share of searches among womenswear labels in New Zealand moved from 1.1% to 0.8%, and its estimated monthly branded searches moved from 1.8K to 1.2K. ## Top womenswear labels in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RUBY was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hyde Boutique did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Juliette Hogan | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Paris Georgia | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | RUBY | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kowtow | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Forever New | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Maggie Marilyn | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Augustine | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Shine On | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | YouKnow Clothing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Assembly Label | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caroline Eve | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Annah Stretton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hyde Boutique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about womenswear labels - Asked ChatGPT "Which womenswear label should I shop at in New Zealand?": 1. Kowtow, 2. Juliette Hogan, 3. RUBY, 4. Maggie Marilyn - Asked ChatGPT "What are the best womenswear labels in New Zealand?": 1. Paris Georgia, 2. Juliette Hogan, 3. Kowtow, 4. Maggie Marilyn - Asked ChatGPT "What's the best womenswear label in New Zealand for dresses and occasionwear?": 1. Juliette Hogan, 2. Paris Georgia, 3. Maggie Marilyn, 4. RUBY - Searched Google, AI Overview "women's dresses nz": 1. Forever New, 2. Augustine - Searched Google, AI Overview "dress brands nz": 1. RUBY, 2. Augustine Not named in any answer: Shine On, YouKnow Clothing, Assembly Label, Caroline Eve, Annah Stretton and Hyde Boutique. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand womenswear labels in September 2026? - In September 2026, Augustine overtook Kowtow and 2 others to rank 10th among womenswear labels in New Zealand, with 1.1% of the searches. - Estimated monthly branded searches for RUBY in New Zealand fell 32.6% over 12 measured months, from 1.8K to 1.2K in September 2026. - Estimated monthly branded searches for Hyde Boutique in New Zealand fell 18.4% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Month by month | Month | Hyde Boutique estimated searches | Hyde Boutique Share of Search | Hyde Boutique rank | RUBY estimated searches | RUBY Share of Search | RUBY rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 5.1% | 7 | 1.8K | 1.1% | 10 | | Nov 2025 | 8.1K | 3.7% | 7 | 1.8K | 0.82% | 11 | | Dec 2025 | 6.6K | 4.1% | 7 | 1.8K | 1.1% | 10 | | Jan 2026 | 8.1K | 6.1% | 7 | 1.7K | 1.3% | 10 | | Feb 2026 | 6.6K | 5.1% | 7 | 1.3K | 0.98% | 12 | | Mar 2026 | 8.1K | 5.6% | 7 | 1.4K | 0.95% | 11 | | Apr 2026 | 6.6K | 3.8% | 7 | 1.4K | 0.81% | 11 | | May 2026 | 6.6K | 3.9% | 7 | 1.2K | 0.71% | 12 | | Jun 2026 | 9.9K | 6.4% | 5 | 1.2K | 0.78% | 11 | | Jul 2026 | 6.6K | 4% | 7 | 1.2K | 0.72% | 12 | | Aug 2026 | 6.6K | 4.2% | 8 | 1.2K | 0.76% | 12 | | Sep 2026 | 6.6K | 4.4% | 8 | 1.2K | 0.8% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Hyde Boutique’s and RUBY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hyde Boutique**: Measured on the search terms “hyde boutique” and “hydeboutique”, summed into one figure. - **RUBY**: Measured on the search terms “ruby clothing” and “rubynz”, summed into one figure. - [Hyde Boutique profile](/demand/nz/brands/hyde-boutique) - [RUBY profile](/demand/nz/brands/ruby) - [All womenswear labels in New Zealand](/demand/nz/categories/nz-womenswear-labels): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hyde Boutique or RUBY more popular in search? In September 2026, Hyde Boutique had more branded searches than RUBY among womenswear labels in New Zealand. Hyde Boutique had about 6,610 branded searches, while RUBY had 1,200. Hyde Boutique made up 4.4% of all womenswear label searches we track, and RUBY accounted for 0.8%. ## Cite this page Brandwave. "Hyde Boutique vs RUBY: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hyde-boutique-vs-ruby This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hyde-boutique-vs-ruby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.