--- title: "Huxbaby vs Jamie Kay: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Huxbaby or Jamie Kay? Compare estimated monthly branded-search demand and Share of Search inside the Kids clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/huxbaby-vs-jamie-kay" publisher: "Brandwave" --- # Huxbaby vs Jamie Kay: Which is more popular by branded search in New Zealand? Which is more popular in search, Huxbaby or Jamie Kay? Compare estimated monthly branded-search demand and Share of Search inside the Kids clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huxbaby and Jamie Kay - **Competitive set**: Kids clothing brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Huxbaby Share of Search**: 2.8% - **Jamie Kay Share of Search**: 47.7% ## Which is more popular in search, Huxbaby or Jamie Kay? - In August 2026, Jamie Kay had more branded searches than Huxbaby among kids clothing brands in New Zealand. Jamie Kay was estimated to have 27K branded searches compared to Huxbaby’s 1.6K, and held a 47.7% Share of Search versus Huxbaby’s 2.8%. - Jamie Kay was ahead of Huxbaby in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Huxbaby’s estimated Share of Search among kids clothing brands in New Zealand moved from 4.2% to 2.8%, and its estimated monthly branded searches moved from 2.3K to 1.6K. - Across the 11 months ending August 2026, Jamie Kay’s estimated Share of Search among kids clothing brands in New Zealand moved from 38.7% to 47.7%, and its estimated monthly branded searches moved from 20.9K to 27K. ## How did search popularity change for New Zealand kids clothing brands in August 2026? - In August 2026, Jamie Kay overtook Cotton On Kids to take the highest estimated Share of Search among kids clothing brands in New Zealand, at 47.7%. - In August 2026, Huxbaby lost estimated Share of Search among kids clothing brands in New Zealand, from 4.5% to 2.8%. ## Month by month | Month | Huxbaby estimated searches | Huxbaby Share of Search | Huxbaby rank | Jamie Kay estimated searches | Jamie Kay Share of Search | Jamie Kay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 4.2% | 4 | 20.9K | 38.7% | 2 | | Nov 2025 | 3.4K | 4.3% | 4 | 29.5K | 37.5% | 2 | | Dec 2025 | 1.1K | 2% | 4 | 20.7K | 37.8% | 2 | | Jan 2026 | 1.1K | 2.4% | 4 | 20.9K | 47.7% | 1 | | Feb 2026 | 1.1K | 3% | 4 | 17K | 45.1% | 1 | | Mar 2026 | 1.4K | 2.5% | 4 | 25.4K | 47.2% | 1 | | Apr 2026 | 1.3K | 2.8% | 4 | 19.9K | 41.2% | 2 | | May 2026 | 1.5K | 2.7% | 4 | 25.5K | 46.4% | 1 | | Jun 2026 | 2.8K | 5.9% | 4 | 20.7K | 43.7% | 1 | | Jul 2026 | 1.9K | 4.5% | 4 | 17.1K | 39.9% | 2 | | Aug 2026 | 1.6K | 2.8% | 4 | 27K | 47.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Huxbaby’s and Jamie Kay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huxbaby**: Measured on the search terms “huxbaby”, “huxbaby com”, “huxbaby dress”, “huxbaby near me”, “huxbaby nz”, “huxbaby sale” and “huxbaby swimwear”, summed into one figure. - **Jamie Kay**: Measured on the search terms “jamie kay”, “jamie kay near me”, “jamie kay new zealand”, “jamie kay nz”, “jamie kay online”, “jamie kay sale”, “jamie kay store”, “jamie kay tights”, “jamiekay”, “jamiekay com” and “jamiekay nz”, summed into one figure. - [Huxbaby profile](/demand/nz/brands/huxbaby) - [Jamie Kay profile](/demand/nz/brands/jamie-kay) - [All kids clothing brands in New Zealand](/demand/nz/categories/nz-kids-fashion-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Huxbaby or Jamie Kay? In August 2026, Jamie Kay had more branded searches than Huxbaby among kids clothing brands in New Zealand. Jamie Kay was estimated to have 27K branded searches compared to Huxbaby’s 1.6K, and held a 47.7% Share of Search versus Huxbaby’s 2.8%. ## Cite this page Brandwave. "Huxbaby vs Jamie Kay: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/huxbaby-vs-jamie-kay This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/huxbaby-vs-jamie-kay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.