--- title: "Husqvarna vs STIHL: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Husqvarna or STIHL? Compare estimated monthly branded-search demand and Share of Search inside the Chainsaw and outdoor power brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/husqvarna-vs-stihl" publisher: "Brandwave" --- # Husqvarna vs STIHL: Which is more popular by branded search in New Zealand? Which is more popular in search, Husqvarna or STIHL? Compare estimated monthly branded-search demand and Share of Search inside the Chainsaw and outdoor power brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Husqvarna and STIHL - **Competitive set**: Chainsaw and outdoor power brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Husqvarna Share of Search**: 24.1% - **STIHL Share of Search**: 35.1% ## Which is more popular in search, Husqvarna or STIHL? - In August 2026, STIHL had more branded searches than Husqvarna among chainsaw and outdoor power brands in New Zealand. STIHL was estimated to have 16.8K branded searches compared to Husqvarna’s 11.5K, and held a 35.1% Share of Search versus Husqvarna’s 24.1%. - STIHL was ahead of Husqvarna in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand moved from 29% to 24.1%, and its estimated monthly branded searches moved from 18.2K to 11.5K. - Across the 11 months ending August 2026, STIHL’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand moved from 32.7% to 35.1%, and its estimated monthly branded searches moved from 20.5K to 16.8K. ## How did search popularity change for New Zealand chainsaw and outdoor power brands in August 2026? - In August 2026, Ryobi overtook STIHL to take the highest estimated Share of Search among chainsaw and outdoor power brands in New Zealand, at 39.3%. - In August 2026, Husqvarna lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 26.1% to 24.1%. - In August 2026, STIHL lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 36.5% to 35.1%. ## Month by month | Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | STIHL estimated searches | STIHL Share of Search | STIHL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.2K | 29% | 3 | 20.5K | 32.7% | 2 | | Nov 2025 | 18.1K | 24.4% | 3 | 24.1K | 32.6% | 2 | | Dec 2025 | 15.1K | 22.8% | 3 | 21.6K | 32.5% | 2 | | Jan 2026 | 15.4K | 24.8% | 3 | 21.1K | 33.8% | 2 | | Feb 2026 | 15.6K | 26.9% | 3 | 20.5K | 35.5% | 2 | | Mar 2026 | 15K | 26.8% | 3 | 18.7K | 33.3% | 2 | | Apr 2026 | 14.2K | 26.5% | 3 | 18.4K | 34.3% | 2 | | May 2026 | 13.8K | 26.9% | 3 | 19.7K | 38.2% | 1 | | Jun 2026 | 11.7K | 26.1% | 3 | 16.4K | 36.5% | 1 | | Jul 2026 | 11.4K | 26.1% | 3 | 16K | 36.5% | 1 | | Aug 2026 | 11.5K | 24.1% | 3 | 16.8K | 35.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Husqvarna’s and STIHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 236 chainsaw”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna chainsaw”, “husqvarna com”, “husqvarna concrete saw”, “husqvarna hamilton”, “husqvarna hedge cutter”, “husqvarna lawn mower”, “husqvarna leaf blower”, “husqvarna line trimmer”, “husqvarna motorbike”, “husqvarna mower”, “husqvarna near me”, “husqvarna nz”, “husqvarna online”, “husqvarna ride on mower”, “husqvarna shop near me”, “husqvarna store near me”, “husqvarna weed eater” and “husqvarna zero turn lawn mowers”, summed into one figure. - **STIHL**: Measured on the search terms “500i stihl”, “ms 170 stihl”, “ms 180 stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl chainsaw”, “stihl co nz”, “stihl concrete saw”, “stihl fs38”, “stihl hedge trimmer”, “stihl lawn mower”, “stihl line trimmer”, “stihl mower”, “stihl ms250”, “stihl near me”, “stihl nz”, “stihl online”, “stihl pole saw”, “stihl ride on mower”, “stihl shop near me”, “stihl weed eater” and “stihlshop co nz”, summed into one figure. - [Husqvarna profile](/demand/nz/brands/husqvarna) - [STIHL profile](/demand/nz/brands/stihl) - [All chainsaw and outdoor power brands in New Zealand](/demand/nz/categories/nz-chainsaw-and-outdoor-power-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Husqvarna or STIHL? In August 2026, STIHL had more branded searches than Husqvarna among chainsaw and outdoor power brands in New Zealand. STIHL was estimated to have 16.8K branded searches compared to Husqvarna’s 11.5K, and held a 35.1% Share of Search versus Husqvarna’s 24.1%. ## Cite this page Brandwave. "Husqvarna vs STIHL: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/husqvarna-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/husqvarna-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.