--- title: "Husqvarna vs Rover: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Husqvarna or Rover? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/husqvarna-vs-rover-mowers" publisher: "Brandwave" --- # Husqvarna vs Rover: Which is more popular by branded search in New Zealand? Which is more popular in search, Husqvarna or Rover? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Husqvarna and Rover - **Competitive set**: Lawn mower brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Husqvarna Share of Search**: 31.9% - **Rover Share of Search**: 0.44% ## Which is more popular in search, Husqvarna or Rover? - In August 2026, Husqvarna had more branded searches than Rover among lawn mower brands in New Zealand. Husqvarna was estimated to have 11.5K branded searches compared to Rover’s 160, and held a 31.9% Share of Search versus Rover’s 0.44%. - Husqvarna was ahead of Rover in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among lawn mower brands in New Zealand moved from 37% to 31.9%, and its estimated monthly branded searches moved from 18.2K to 11.5K. - Across the 11 months ending August 2026, Rover’s estimated Share of Search among lawn mower brands in New Zealand moved from 0.61% to 0.44%, and its estimated monthly branded searches moved from 300 to 160. ## How did search popularity change for New Zealand lawn mower brands in August 2026? - In August 2026, Husqvarna lost estimated Share of Search among lawn mower brands in New Zealand, from 33.5% to 31.9%. - Estimated monthly branded searches for Rover in New Zealand fell 46.7% over 11 measured months, from 300 to 160 in August 2026. ## Month by month | Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Rover estimated searches | Rover Share of Search | Rover rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.2K | 37% | 2 | 300 | 0.61% | 6 | | Nov 2025 | 18.1K | 33.8% | 2 | 310 | 0.58% | 6 | | Dec 2025 | 15.1K | 33.4% | 2 | 310 | 0.68% | 6 | | Jan 2026 | 15.4K | 33.6% | 2 | 300 | 0.65% | 6 | | Feb 2026 | 15.6K | 34.1% | 2 | 300 | 0.66% | 6 | | Mar 2026 | 15K | 35.5% | 2 | 230 | 0.54% | 6 | | Apr 2026 | 14.2K | 34.2% | 2 | 250 | 0.6% | 6 | | May 2026 | 13.8K | 33.5% | 2 | 200 | 0.48% | 6 | | Jun 2026 | 11.7K | 32.9% | 2 | 140 | 0.39% | 6 | | Jul 2026 | 11.4K | 33.5% | 2 | 120 | 0.35% | 6 | | Aug 2026 | 11.5K | 31.9% | 2 | 160 | 0.44% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Husqvarna’s and Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 236 chainsaw”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna chainsaw”, “husqvarna com”, “husqvarna concrete saw”, “husqvarna hamilton”, “husqvarna hedge cutter”, “husqvarna lawn mower”, “husqvarna leaf blower”, “husqvarna line trimmer”, “husqvarna motorbike”, “husqvarna mower”, “husqvarna near me”, “husqvarna nz”, “husqvarna online”, “husqvarna ride on mower”, “husqvarna shop near me”, “husqvarna store near me”, “husqvarna weed eater” and “husqvarna zero turn lawn mowers”, summed into one figure. - **Rover**: Measured on the search terms “rover chainsaw”, “rover lawn mower”, “rover mower” and “rover ride mower”, summed into one figure. - [Husqvarna profile](/demand/nz/brands/husqvarna) - [Rover profile](/demand/nz/brands/rover-mowers) - [All lawn mower brands in New Zealand](/demand/nz/categories/nz-lawn-mower-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Husqvarna or Rover? In August 2026, Husqvarna had more branded searches than Rover among lawn mower brands in New Zealand. Husqvarna was estimated to have 11.5K branded searches compared to Rover’s 160, and held a 31.9% Share of Search versus Rover’s 0.44%. ## Cite this page Brandwave. "Husqvarna vs Rover: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/husqvarna-vs-rover-mowers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/husqvarna-vs-rover-mowers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.