--- title: "Husqvarna vs Kubota: Which is searched more in New Zealand?" description: "Is Husqvarna or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Riding lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/husqvarna-vs-kubota" publisher: "Brandwave" --- # Husqvarna vs Kubota: Which is searched more in New Zealand? Is Husqvarna or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Riding lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Husqvarna and Kubota - **Competitive set**: Riding lawn mower brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Husqvarna Share of Search**: 24.3% - **Kubota Share of Search**: 5.6% ## Is Husqvarna or Kubota more popular in search? - In September 2026, Husqvarna had more branded searches than Kubota among riding lawn mower brands in New Zealand. Husqvarna had about 7,190 branded searches, while Kubota had 1,650. Husqvarna made up 24.3% of all riding lawn mower brand searches we track, and Kubota accounted for 5.6%. - Husqvarna was ahead of Kubota in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Husqvarna’s share of searches among riding lawn mower brands in New Zealand moved from 31.4% to 24.3%, and its estimated monthly branded searches moved from 10.3K to 7.2K. - Across the 12 months ending September 2026, Kubota’s share of searches among riding lawn mower brands in New Zealand moved from 5.1% to 5.6%, and its estimated monthly branded searches moved from 1.7K to 1.6K. ## Top riding lawn mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Husqvarna appeared in all four answers. Kubota did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Deere | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Cub Cadet | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Husqvarna | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Honda Power Equipment | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Greenworks | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Ryobi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kubota | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about riding lawn mower brands - Asked ChatGPT "Which riding lawn mower brand should I buy in New Zealand?": 1. John Deere, 2. Husqvarna, 3. Cub Cadet, 4. Honda Power Equipment - Asked ChatGPT "What are the best riding lawn mower brands in New Zealand?": 1. John Deere, 2. Cub Cadet, 3. Husqvarna - Asked ChatGPT "What's the best riding lawn mower brand in New Zealand for a large lawn?": 1. John Deere, 2. Cub Cadet, 3. Husqvarna - Searched Google, AI Overview "zero turn mower nz": 1. Husqvarna, 2. Cub Cadet, 3. John Deere, 4. Greenworks Not named in any answer: Ryobi and Kubota. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand riding lawn mower brands in September 2026? - In September 2026, Husqvarna lost share of searches among riding lawn mower brands in New Zealand, from 26.9% to 24.3%. - In September 2026, Kubota lost share of searches among riding lawn mower brands in New Zealand, from 6.5% to 5.6%. ## Month by month | Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Kubota estimated searches | Kubota Share of Search | Kubota rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.3K | 31.4% | 2 | 1.7K | 5.1% | 4 | | Nov 2025 | 10.3K | 26.7% | 2 | 1.9K | 4.9% | 4 | | Dec 2025 | 8.6K | 24.7% | 2 | 1.6K | 4.6% | 4 | | Jan 2026 | 8.6K | 27.6% | 2 | 1.6K | 5.2% | 4 | | Feb 2026 | 8.7K | 29.8% | 2 | 2K | 6.7% | 4 | | Mar 2026 | 8.4K | 28.1% | 2 | 2.8K | 9.3% | 4 | | Apr 2026 | 8.4K | 30.1% | 2 | 1.9K | 6.7% | 4 | | May 2026 | 8.3K | 32.3% | 2 | 2K | 7.7% | 4 | | Jun 2026 | 6.9K | 29.1% | 2 | 2.3K | 9.4% | 4 | | Jul 2026 | 6.7K | 31% | 2 | 1.2K | 5.7% | 4 | | Aug 2026 | 6.7K | 26.9% | 2 | 1.6K | 6.5% | 4 | | Sep 2026 | 7.2K | 24.3% | 2 | 1.6K | 5.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Husqvarna’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna hamilton”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure. - **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota mowers”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure. - [Husqvarna profile](/demand/nz/brands/husqvarna) - [Kubota profile](/demand/nz/brands/kubota) - [All riding lawn mower brands in New Zealand](/demand/nz/categories/nz-riding-lawn-mower-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Husqvarna or Kubota more popular in search? In September 2026, Husqvarna had more branded searches than Kubota among riding lawn mower brands in New Zealand. Husqvarna had about 7,190 branded searches, while Kubota had 1,650. Husqvarna made up 24.3% of all riding lawn mower brand searches we track, and Kubota accounted for 5.6%. ## Cite this page Brandwave. "Husqvarna vs Kubota: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/husqvarna-vs-kubota This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/husqvarna-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.