--- title: "Huskee vs YETI: Which is searched more in New Zealand?" description: "Is Huskee or YETI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reusable cup brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/huskee-vs-yeti" publisher: "Brandwave" --- # Huskee vs YETI: Which is searched more in New Zealand? Is Huskee or YETI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reusable cup brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huskee and YETI - **Competitive set**: Reusable cup brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Huskee Share of Search**: 0.64% - **YETI Share of Search**: 6.4% ## Is Huskee or YETI more popular in search? - In September 2026, YETI had more branded searches than Huskee among reusable cup brands in New Zealand. YETI had about 1,000 branded searches, while Huskee had 100. YETI made up 6.4% of all reusable cup brand searches we track, and Huskee accounted for 0.64%. - YETI was ahead of Huskee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Huskee’s share of searches among reusable cup brands in New Zealand moved from 0.58% to 0.64%, and its estimated monthly branded searches moved from 120 to 100. - Across the 12 months ending September 2026, YETI’s share of searches among reusable cup brands in New Zealand moved from 4.2% to 6.4%, and its estimated monthly branded searches moved from 880 to 1K. ## Top reusable cup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Huskee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. YETI was listed before Huskee in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Frank Green | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | KeepCup | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Fressko | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | YETI | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Huskee | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about reusable cup brands - Asked ChatGPT "Which reusable cup brand should I buy in New Zealand?": 1. Fressko, 2. KeepCup, 3. Frank Green, 4. Huskee - Asked ChatGPT "What are the best reusable cup brands in New Zealand?": 1. KeepCup, 2. Frank Green, 3. Fressko, 4. YETI - Asked ChatGPT "What's the best reusable cup brand in New Zealand for daily coffee?": 1. Frank Green, 2. KeepCup, 3. YETI - Searched Google, AI Overview "insulated coffee cup": named none of the brands we track - Searched Google, AI Overview "best reusable cup": 1. Frank Green, 2. KeepCup, 3. Fressko Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand reusable cup brands in September 2026? - In September 2026, YETI gained share of searches among reusable cup brands in New Zealand, from 4.6% to 6.4%. - Estimated monthly branded searches for Huskee in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026. ## Month by month | Month | Huskee estimated searches | Huskee Share of Search | Huskee rank | YETI estimated searches | YETI Share of Search | YETI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 0.58% | 5 | 880 | 4.2% | 3 | | Nov 2025 | 190 | 0.6% | 5 | 1.3K | 4.1% | 3 | | Dec 2025 | 160 | 0.48% | 5 | 2.4K | 7.3% | 3 | | Jan 2026 | 100 | 0.47% | 5 | 880 | 4.2% | 3 | | Feb 2026 | 100 | 0.58% | 5 | 720 | 4.2% | 3 | | Mar 2026 | 110 | 0.63% | 5 | 720 | 4.2% | 3 | | Apr 2026 | 70 | 0.47% | 5 | 720 | 4.8% | 3 | | May 2026 | 130 | 0.73% | 5 | 880 | 4.9% | 3 | | Jun 2026 | 70 | 0.46% | 5 | 880 | 5.8% | 3 | | Jul 2026 | 100 | 0.66% | 5 | 880 | 5.8% | 3 | | Aug 2026 | 80 | 0.37% | 5 | 1K | 4.6% | 3 | | Sep 2026 | 100 | 0.64% | 5 | 1K | 6.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Huskee’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huskee**: Measured on the search terms “huskee” and “huskee cup”, summed into one figure. - **YETI**: Measured on the search term “yeti cup”. - [Huskee profile](/demand/nz/brands/huskee) - [YETI profile](/demand/nz/brands/yeti) - [All reusable cup brands in New Zealand](/demand/nz/categories/nz-reusable-cup-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Huskee or YETI more popular in search? In September 2026, YETI had more branded searches than Huskee among reusable cup brands in New Zealand. YETI had about 1,000 branded searches, while Huskee had 100. YETI made up 6.4% of all reusable cup brand searches we track, and Huskee accounted for 0.64%. ## Cite this page Brandwave. "Huskee vs YETI: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/huskee-vs-yeti This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/huskee-vs-yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.