---
title: "Hurom vs Ninja: Which is searched more in New Zealand?"
description: "Is Hurom or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cold press juicer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hurom-vs-ninja-kitchen"
publisher: "Brandwave"
---

# Hurom vs Ninja: Which is searched more in New Zealand?

Is Hurom or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cold press juicer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hurom and Ninja
- **Competitive set**: Cold press juicer brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Hurom Share of Search**: 1.5%
- **Ninja Share of Search**: 65.1%

## Is Hurom or Ninja more popular in search?

- In September 2026, Ninja had more branded searches than Hurom among cold press juicer brands in New Zealand. Ninja had about 1,270 branded searches, while Hurom had 30. Ninja made up 65.1% of all cold press juicer brand searches we track, and Hurom accounted for 1.5%.
- Ninja was ahead of Hurom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hurom’s share of searches among cold press juicer brands in New Zealand moved from 1.8% to 1.5%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending September 2026, Ninja’s share of searches among cold press juicer brands in New Zealand moved from 57.1% to 65.1%, and its estimated monthly branded searches moved from 930 to 1.3K.

## Top cold press juicer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hurom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ninja was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hurom was listed before Ninja in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hurom | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Kuvings | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Omega | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Ninja | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Breville | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about cold press juicer brands

- Asked ChatGPT "Which cold press juicer brand should I buy in New Zealand?": 1. Hurom, 2. Kuvings, 3. Omega
- Asked ChatGPT "What are the best cold press juicer brands in New Zealand?": 1. Kuvings, 2. Hurom, 3. Omega, 4. Ninja, 5. Breville
- Asked ChatGPT "What's the best cold press juicer brand in New Zealand for easy juicing?": 1. Hurom, 2. Kuvings
- Searched Google, AI Overview "cold press juicer nz": 1. Kuvings, 2. Ninja
- Searched Google, AI Overview "cold press juicer brands": 1. Kuvings, 2. Hurom, 3. Ninja, 4. Omega

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand cold press juicer brands in September 2026?

- In September 2026, Ninja gained share of searches among cold press juicer brands in New Zealand, from 58.5% to 65.1%.

## Month by month

| Month | Hurom estimated searches | Hurom Share of Search | Hurom rank | Ninja estimated searches | Ninja Share of Search | Ninja rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 1.8% | 3 | 930 | 57.1% | 1 |
| Nov 2025 | 40 | 1.9% | 3 | 1.5K | 70.5% | 1 |
| Dec 2025 | 50 | 2.4% | 3 | 1.5K | 70.7% | 1 |
| Jan 2026 | 30 | 1.6% | 4 | 1.3K | 68.3% | 1 |
| Feb 2026 | 40 | 2.8% | 3 | 930 | 65.5% | 1 |
| Mar 2026 | 40 | 3.1% | 3 | 800 | 62.5% | 1 |
| Apr 2026 | 30 | 1.9% | 3 | 1.1K | 70.8% | 1 |
| May 2026 | 40 | 2.3% | 3 | 1.1K | 66.3% | 1 |
| Jun 2026 | 20 | 1.2% | 3 | 1.1K | 67.1% | 1 |
| Jul 2026 | 20 | 1% | 3 | 1.3K | 64.9% | 1 |
| Aug 2026 | 30 | 1.5% | 3 | 1.1K | 58.5% | 1 |
| Sep 2026 | 30 | 1.5% | 3 | 1.3K | 65.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hurom’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hurom**: Measured on the search term “hurom”.
- **Ninja**: Measured on the search terms “ninja blast” and “ninja foodi”, summed into one figure.

- [Hurom profile](/demand/nz/brands/hurom)
- [Ninja profile](/demand/nz/brands/ninja-kitchen)
- [All cold press juicer brands in New Zealand](/demand/nz/categories/nz-cold-press-juicer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Hurom or Ninja more popular in search?

In September 2026, Ninja had more branded searches than Hurom among cold press juicer brands in New Zealand. Ninja had about 1,270 branded searches, while Hurom had 30. Ninja made up 65.1% of all cold press juicer brand searches we track, and Hurom accounted for 1.5%.

## Cite this page

Brandwave. "Hurom vs Ninja: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hurom-vs-ninja-kitchen

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hurom-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
