---
title: "Hurford Parker vs The Insurance Collective: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hurford Parker or The Insurance Collective? Compare estimated monthly branded-search demand and Share of Search inside the Hastings insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hurford-parker-vs-the-insurance-collective"
publisher: "Brandwave"
---

# Hurford Parker vs The Insurance Collective: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hurford Parker or The Insurance Collective? Compare estimated monthly branded-search demand and Share of Search inside the Hastings insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hurford Parker and The Insurance Collective
- **Competitive set**: Hastings insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hurford Parker Share of Search**: 53.6%
- **The Insurance Collective Share of Search**: 14.3%

## Which is more popular in search, Hurford Parker or The Insurance Collective?

- In August 2026, Hurford Parker had more branded searches than The Insurance Collective among hastings insurance brokers in New Zealand. Hurford Parker was estimated to have 150 branded searches compared to The Insurance Collective’s 40, and held a 53.6% Share of Search versus The Insurance Collective’s 14.3%.
- Hurford Parker was ahead of The Insurance Collective in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hurford Parker’s estimated Share of Search among hastings insurance brokers in New Zealand moved from 65% to 53.6%, and its estimated monthly branded searches moved from 130 to 150.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among hastings insurance brokers in New Zealand moved from 5% to 14.3%, and its estimated monthly branded searches moved from 10 to 40.

## How did search popularity change for New Zealand hastings insurance brokers in August 2026?

- In August 2026, Hurford Parker gained estimated Share of Search among hastings insurance brokers in New Zealand, from 42.9% to 53.6%.
- In August 2026, The Insurance Collective lost estimated Share of Search among hastings insurance brokers in New Zealand, from 17.9% to 14.3%.

## Month by month

| Month | Hurford Parker estimated searches | Hurford Parker Share of Search | Hurford Parker rank | The Insurance Collective estimated searches | The Insurance Collective Share of Search | The Insurance Collective rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 130 | 65% | 1 | 10 | 5% | 4 |
| Nov 2025 | 150 | 68.2% | 1 | 10 | 4.5% | 4 |
| Dec 2025 | 120 | 60% | 1 | 40 | 20% | 2 |
| Jan 2026 | 150 | 51.7% | 1 | 70 | 24.1% | 2 |
| Feb 2026 | 180 | 60% | 1 | 50 | 16.7% | 3 |
| Mar 2026 | 180 | 51.4% | 1 | 40 | 11.4% | 3 |
| Apr 2026 | 150 | 55.6% | 1 | 10 | 3.7% | 4 |
| May 2026 | 180 | 60% | 1 | 30 | 10% | 3 |
| Jun 2026 | 180 | 56.3% | 1 | 30 | 9.4% | 4 |
| Jul 2026 | 120 | 42.9% | 1 | 50 | 17.9% | 3 |
| Aug 2026 | 150 | 53.6% | 1 | 40 | 14.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hurford Parker’s and The Insurance Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hurford Parker**: Measured on the search terms “hurford parker” and “hurford parker hastings”, summed into one figure.
- **The Insurance Collective**: Measured on the search term “the insurance collective”.

- [Hurford Parker profile](/demand/nz/brands/hurford-parker)
- [The Insurance Collective profile](/demand/nz/brands/the-insurance-collective)
- [All hastings insurance brokers in New Zealand](/demand/nz/categories/nz-hastings-insurance-brokers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hurford Parker or The Insurance Collective?

In August 2026, Hurford Parker had more branded searches than The Insurance Collective among hastings insurance brokers in New Zealand. Hurford Parker was estimated to have 150 branded searches compared to The Insurance Collective’s 40, and held a 53.6% Share of Search versus The Insurance Collective’s 14.3%.

## Cite this page

Brandwave. "Hurford Parker vs The Insurance Collective: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hurford-parker-vs-the-insurance-collective

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hurford-parker-vs-the-insurance-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.