--- title: "Huntley & Palmers vs Mrs Higgins: Which is more popular in New Zealand?" description: "Is Huntley & Palmers or Mrs Higgins more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/huntley-and-palmers-vs-mrs-higgins" publisher: "Brandwave" --- # Huntley & Palmers vs Mrs Higgins: Which is more popular in New Zealand? Is Huntley & Palmers or Mrs Higgins more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huntley & Palmers and Mrs Higgins - **Competitive set**: Biscuit brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Huntley & Palmers Share of Search**: 0.85% - **Mrs Higgins Share of Search**: 6.4% ## Is Huntley & Palmers or Mrs Higgins more popular in search? - In September 2026, Mrs Higgins had more branded searches than Huntley & Palmers among biscuit brands in New Zealand. Mrs Higgins had about 2,410 branded searches, while Huntley & Palmers had 320. Mrs Higgins made up 6.4% of all biscuit brand searches we track, and Huntley & Palmers accounted for 0.85%. - Mrs Higgins was ahead of Huntley & Palmers in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Huntley & Palmers’ share of searches among biscuit brands in New Zealand moved from 0.36% to 0.85%, and its estimated monthly branded searches moved from 170 to 320. - Across the 11 months ending September 2026, Mrs Higgins’ share of searches among biscuit brands in New Zealand moved from 6.1% to 6.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top biscuit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mrs Higgins was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Huntley & Palmers did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Griffin's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Arnott's | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cookie Time | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Mrs Higgins | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Molly Woppy | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Kea Cookies | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Huntley & Palmers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oreo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about biscuit brands - Asked ChatGPT "Which biscuit brand should I buy in New Zealand?": 1. Griffin's, 2. Arnott's - Asked ChatGPT "What are the best biscuit brands in New Zealand?": 1. Griffin's, 2. Arnott's, 3. Cookie Time, 4. Mrs Higgins - Asked ChatGPT "What's the best biscuit brand in New Zealand for everyday snacking?": 1. Griffin's, 2. Arnott's - Searched Google, AI Overview "biscuit brands nz": 1. Griffin's, 2. Cookie Time, 3. Arnott's, 4. Mrs Higgins, 5. Molly Woppy, 6. Kea Cookies - Searched Google, AI Overview "cookie brands nz": 1. Cookie Time, 2. Griffin's, 3. Molly Woppy, 4. Mrs Higgins, 5. Kea Cookies Not named in any answer: Huntley & Palmers and Oreo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand biscuit brands in September 2026? - In September 2026, Mrs Higgins lost share of searches among biscuit brands in New Zealand, from 7% to 6.4%. - Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 88.2% over 11 measured months, from 170 to 320 in September 2026. ## How has branded search for Huntley & Palmers and Mrs Higgins changed in New Zealand over the last 12 months? | Month | Huntley & Palmers estimated searches | Huntley & Palmers Share of Search | Huntley & Palmers rank | Mrs Higgins estimated searches | Mrs Higgins Share of Search | Mrs Higgins rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 170 | 0.36% | 8 | 2.9K | 6.1% | 5 | | Dec 2025 | 140 | 0.33% | 8 | 2.9K | 6.8% | 5 | | Jan 2026 | 170 | 0.56% | 8 | 2.9K | 9.5% | 5 | | Feb 2026 | 170 | 0.55% | 8 | 2.4K | 7.8% | 5 | | Mar 2026 | 260 | 0.72% | 8 | 2.9K | 8.1% | 5 | | Apr 2026 | 210 | 0.67% | 8 | 2.4K | 7.6% | 5 | | May 2026 | 260 | 0.72% | 8 | 2.4K | 6.6% | 5 | | Jun 2026 | 210 | 0.56% | 8 | 1.9K | 5.1% | 5 | | Jul 2026 | 210 | 0.59% | 8 | 2.4K | 6.8% | 5 | | Aug 2026 | 260 | 0.62% | 8 | 2.9K | 7% | 5 | | Sep 2026 | 320 | 0.85% | 8 | 2.4K | 6.4% | 5 | | Oct 2026 | — | — | — | — | — | — | ## How are Huntley & Palmers’ and Mrs Higgins’ branded searches counted? Brandwave collects information about searches that people make online using Huntley & Palmers’ and Mrs Higgins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huntley & Palmers**: Measured on the search terms “huntley & palmers” and “huntley palmers”, summed into one figure. - **Mrs Higgins**: Measured on the search terms “mrs higgins”, “mrs higgins christmas” and “mrs higgins countdown”, summed into one figure. - [Huntley & Palmers profile](/demand/nz/brands/huntley-and-palmers) - [Mrs Higgins profile](/demand/nz/brands/mrs-higgins) - [All biscuit brands in New Zealand](/demand/nz/categories/nz-biscuit-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Huntley & Palmers or Mrs Higgins more popular in search? In September 2026, Mrs Higgins had more branded searches than Huntley & Palmers among biscuit brands in New Zealand. Mrs Higgins had about 2,410 branded searches, while Huntley & Palmers had 320. Mrs Higgins made up 6.4% of all biscuit brand searches we track, and Huntley & Palmers accounted for 0.85%. ## Cite this page Brandwave. "Huntley & Palmers vs Mrs Higgins: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/huntley-and-palmers-vs-mrs-higgins This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/huntley-and-palmers-vs-mrs-higgins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.