--- title: "Hunting & Fishing vs Torpedo7: Which is searched more in New Zealand?" description: "Is Hunting & Fishing or Torpedo7 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the outdoor equipment retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hunting-and-fishing-vs-torpedo7" publisher: "Brandwave" --- # Hunting & Fishing vs Torpedo7: Which is searched more in New Zealand? Is Hunting & Fishing or Torpedo7 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the outdoor equipment retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hunting & Fishing and Torpedo7 - **Competitive set**: outdoor equipment retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hunting & Fishing Share of Search**: 32.5% - **Torpedo7 Share of Search**: 6.4% ## Is Hunting & Fishing or Torpedo7 more popular in search? - In September 2026, Hunting & Fishing had more branded searches than Torpedo7 among outdoor equipment retailers in New Zealand. Hunting & Fishing had about 61,500 branded searches, while Torpedo7 had 12,100. Hunting & Fishing made up 32.5% of all outdoor equipment retailer searches we track, and Torpedo7 accounted for 6.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Torpedo7 took it in February 2026, Hunting & Fishing took it in March 2026. - Across the 12 months ending September 2026, Hunting & Fishing’s share of searches among outdoor equipment retailers in New Zealand moved from 26% to 32.5%, and its estimated monthly branded searches moved from 61.8K to 61.5K. - Across the 12 months ending September 2026, Torpedo7’s share of searches among outdoor equipment retailers in New Zealand moved from 20.8% to 6.4%, and its estimated monthly branded searches moved from 49.5K to 12.1K. ## Top outdoor equipment retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Hunting & Fishing was mentioned in two out of three: in two of the three ChatGPT answers. Torpedo7 did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 3 of 3 | | Bivouac Outdoor | 2nd | 3 of 3 | 3 of 3 | | Kathmandu | 3rd | 3 of 3 | 3 of 3 | | Hunting & Fishing | 4th | 2 of 3 | 2 of 3 | | Torpedo7 | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about outdoor equipment retailers - Asked ChatGPT "Which outdoor retailer should I shop at in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Bivouac Outdoor, 4. Hunting & Fishing - Asked ChatGPT "What are the best outdoor retailers in New Zealand?": 1. Bivouac Outdoor, 2. Macpac, 3. Kathmandu, 4. Hunting & Fishing - Asked ChatGPT "What's the best outdoor retailer in New Zealand for camping gear?": 1. Macpac, 2. Bivouac Outdoor, 3. Kathmandu Not named in any answer: Torpedo7. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand outdoor equipment retailers in September 2026? - In September 2026, Hunting & Fishing overtook Kathmandu to become the leader among outdoor equipment retailers in New Zealand, with 32.5% of the searches. - Estimated monthly branded searches for Torpedo7 in New Zealand fell 75.5% over 12 measured months, from 49.5K to 12.1K in September 2026. ## Month by month | Month | Hunting & Fishing estimated searches | Hunting & Fishing Share of Search | Hunting & Fishing rank | Torpedo7 estimated searches | Torpedo7 Share of Search | Torpedo7 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 61.8K | 26% | 1 | 49.5K | 20.8% | 4 | | Nov 2025 | 92.1K | 26% | 1 | 90.5K | 25.6% | 2 | | Dec 2025 | 137K | 31% | 1 | 110K | 24.8% | 2 | | Jan 2026 | 92.1K | 28% | 1 | 74K | 22.5% | 4 | | Feb 2026 | 61.8K | 20.2% | 3 | 110K | 36% | 1 | | Mar 2026 | 75.3K | 26.8% | 1 | 49.5K | 17.6% | 4 | | Apr 2026 | 92.1K | 31.8% | 1 | 27.1K | 9.4% | 4 | | May 2026 | 75.6K | 30.4% | 1 | 18.1K | 7.3% | 4 | | Jun 2026 | 61.8K | 23.9% | 3 | 14.8K | 5.7% | 4 | | Jul 2026 | 75.3K | 28.9% | 2 | 14.8K | 5.7% | 4 | | Aug 2026 | 61.5K | 28.3% | 2 | 14.8K | 6.8% | 4 | | Sep 2026 | 61.5K | 32.5% | 1 | 12.1K | 6.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hunting & Fishing’s and Torpedo7’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hunting & Fishing**: Measured on the search terms “Hunting & Fishing” and “hunting fishing”, summed into one figure. - **Torpedo7**: Measured on the search terms “Torpedo7” and “torpedo7 camping gear”, summed into one figure. - [Hunting & Fishing profile](/demand/nz/brands/hunting-and-fishing) - [Torpedo7 profile](/demand/nz/brands/torpedo7) - [All outdoor equipment retailers in New Zealand](/demand/nz/categories/nz-outdoor-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hunting & Fishing or Torpedo7 more popular in search? In September 2026, Hunting & Fishing had more branded searches than Torpedo7 among outdoor equipment retailers in New Zealand. Hunting & Fishing had about 61,500 branded searches, while Torpedo7 had 12,100. Hunting & Fishing made up 32.5% of all outdoor equipment retailer searches we track, and Torpedo7 accounted for 6.4%. ## Cite this page Brandwave. "Hunting & Fishing vs Torpedo7: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hunting-and-fishing-vs-torpedo7 This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hunting-and-fishing-vs-torpedo7. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.