--- title: "Hunting & Fishing vs Stirling Sports: Which is searched more in New Zealand?" description: "Is Hunting & Fishing or Stirling Sports more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the sporting goods retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hunting-and-fishing-vs-stirling-sports" publisher: "Brandwave" --- # Hunting & Fishing vs Stirling Sports: Which is searched more in New Zealand? Is Hunting & Fishing or Stirling Sports more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the sporting goods retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hunting & Fishing and Stirling Sports - **Competitive set**: sporting goods retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hunting & Fishing Share of Search**: 16.3% - **Stirling Sports Share of Search**: 8.8% ## Is Hunting & Fishing or Stirling Sports more popular in search? - In September 2026, Hunting & Fishing had more branded searches than Stirling Sports among sporting goods retailers in New Zealand. Hunting & Fishing had about 61,500 branded searches, while Stirling Sports had 33,100. Hunting & Fishing made up 16.3% of all sporting goods retailer searches we track, and Stirling Sports accounted for 8.8%. - Hunting & Fishing was ahead of Stirling Sports in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hunting & Fishing’s share of searches among sporting goods retailers in New Zealand moved from 13.8% to 16.3%, and its estimated monthly branded searches moved from 61.8K to 61.5K. - Across the 12 months ending September 2026, Stirling Sports’ share of searches among sporting goods retailers in New Zealand moved from 9% to 8.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top sporting goods retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Stirling Sports was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Hunting & Fishing was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Stirling Sports was listed before Hunting & Fishing in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rebel Sport | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Stirling Sports | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Hunting & Fishing | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | JD Sports | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Smith's Sports Shoes | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Elite Fitness | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sporting goods retailers - Asked ChatGPT "Which sporting goods retailer should I shop at in New Zealand?": 1. Rebel Sport, 2. Stirling Sports, 3. Hunting & Fishing - Asked ChatGPT "What are the best sporting goods retailers in New Zealand?": 1. Rebel Sport, 2. Hunting & Fishing - Asked ChatGPT "What's the best sporting goods retailer in New Zealand for sports gear?": 1. Rebel Sport, 2. Stirling Sports - Searched Google, AI Overview "sporting goods nz": 1. Rebel Sport, 2. Stirling Sports Not named in any answer: JD Sports, Smith's Sports Shoes and Elite Fitness. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sporting goods retailers in September 2026? - In September 2026, Hunting & Fishing gained share of searches among sporting goods retailers in New Zealand, from 15.3% to 16.3%. - In September 2026, Stirling Sports lost share of searches among sporting goods retailers in New Zealand, from 10.1% to 8.8%. ## Month by month | Month | Hunting & Fishing estimated searches | Hunting & Fishing Share of Search | Hunting & Fishing rank | Stirling Sports estimated searches | Stirling Sports Share of Search | Stirling Sports rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 61.8K | 13.8% | 3 | 40.5K | 9% | 4 | | Nov 2025 | 92.1K | 15.6% | 3 | 49.5K | 8.4% | 4 | | Dec 2025 | 137K | 19% | 2 | 74K | 10.2% | 4 | | Jan 2026 | 92.1K | 19.9% | 2 | 40.5K | 8.7% | 4 | | Feb 2026 | 61.8K | 16.3% | 3 | 33.1K | 8.7% | 4 | | Mar 2026 | 75.3K | 18% | 3 | 40.5K | 9.7% | 4 | | Apr 2026 | 92.1K | 17.2% | 2 | 40.5K | 7.6% | 4 | | May 2026 | 75.6K | 16.3% | 3 | 40.5K | 8.8% | 4 | | Jun 2026 | 61.8K | 15.3% | 3 | 40.5K | 10% | 4 | | Jul 2026 | 75.3K | 16% | 3 | 49.5K | 10.5% | 4 | | Aug 2026 | 61.5K | 15.3% | 3 | 40.5K | 10.1% | 4 | | Sep 2026 | 61.5K | 16.3% | 3 | 33.1K | 8.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hunting & Fishing’s and Stirling Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hunting & Fishing**: Measured on the search terms “Hunting & Fishing” and “hunting fishing”, summed into one figure. - **Stirling Sports**: Measured on the search term “stirling sports”. - [Hunting & Fishing profile](/demand/nz/brands/hunting-and-fishing) - [Stirling Sports profile](/demand/nz/brands/stirling-sports) - [All sporting goods retailers in New Zealand](/demand/nz/categories/nz-sporting-goods-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hunting & Fishing or Stirling Sports more popular in search? In September 2026, Hunting & Fishing had more branded searches than Stirling Sports among sporting goods retailers in New Zealand. Hunting & Fishing had about 61,500 branded searches, while Stirling Sports had 33,100. Hunting & Fishing made up 16.3% of all sporting goods retailer searches we track, and Stirling Sports accounted for 8.8%. ## Cite this page Brandwave. "Hunting & Fishing vs Stirling Sports: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hunting-and-fishing-vs-stirling-sports This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hunting-and-fishing-vs-stirling-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.