---
title: "Hunting & Fishing vs Kilwell Sports: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hunting & Fishing or Kilwell Sports? Compare estimated monthly branded-search demand and Share of Search inside the Hunting and Fishing Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hunting-and-fishing-vs-kilwell-sports"
publisher: "Brandwave"
---

# Hunting & Fishing vs Kilwell Sports: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hunting & Fishing or Kilwell Sports? Compare estimated monthly branded-search demand and Share of Search inside the Hunting and Fishing Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hunting & Fishing and Kilwell Sports
- **Competitive set**: Hunting and Fishing Retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hunting & Fishing Share of Search**: 46%
- **Kilwell Sports Share of Search**: 0.55%

## Which is more popular in search, Hunting & Fishing or Kilwell Sports?

- In August 2026, Hunting & Fishing had more branded searches than Kilwell Sports among hunting and fishing retailers in New Zealand. Hunting & Fishing was estimated to have 60.5K branded searches compared to Kilwell Sports’ 720, and held a 46% Share of Search versus Kilwell Sports’ 0.55%.
- Hunting & Fishing was ahead of Kilwell Sports in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hunting & Fishing’s estimated Share of Search among hunting and fishing retailers in New Zealand moved from 37.6% to 46%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Kilwell Sports’ estimated Share of Search among hunting and fishing retailers in New Zealand held steady at 0.55%, and its estimated monthly branded searches moved from 880 to 720.

## How did search popularity change for New Zealand hunting and fishing retailers in August 2026?

- In August 2026, Hunting & Fishing lost estimated Share of Search among hunting and fishing retailers in New Zealand, from 51.8% to 46%.
- Estimated monthly branded searches for Kilwell Sports in New Zealand fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

## Month by month

| Month | Hunting & Fishing estimated searches | Hunting & Fishing Share of Search | Hunting & Fishing rank | Kilwell Sports estimated searches | Kilwell Sports Share of Search | Kilwell Sports rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 37.6% | 1 | 880 | 0.55% | 6 |
| Nov 2025 | 90.5K | 42.4% | 1 | 880 | 0.41% | 6 |
| Dec 2025 | 135K | 45.7% | 1 | 1K | 0.34% | 5 |
| Jan 2026 | 90.5K | 38.1% | 1 | 1K | 0.42% | 5 |
| Feb 2026 | 60.5K | 37.6% | 1 | 880 | 0.55% | 5 |
| Mar 2026 | 74K | 42.7% | 1 | 880 | 0.51% | 5 |
| Apr 2026 | 90.5K | 52% | 1 | 720 | 0.41% | 7 |
| May 2026 | 74K | 49.1% | 1 | 720 | 0.48% | 6 |
| Jun 2026 | 60.5K | 45.5% | 1 | 720 | 0.54% | 6 |
| Jul 2026 | 74K | 51.8% | 1 | 590 | 0.41% | 6 |
| Aug 2026 | 60.5K | 46% | 1 | 720 | 0.55% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hunting & Fishing’s and Kilwell Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hunting & Fishing**: Measured on the search terms “Hunting & Fishing” and “hunting and fishing hunting gear”, summed into one figure.
- **Kilwell Sports**: Measured on the search term “Kilwell Sports”.

- [Hunting & Fishing profile](/demand/nz/brands/hunting-and-fishing)
- [Kilwell Sports profile](/demand/nz/brands/kilwell-sports)
- [All hunting and fishing retailers in New Zealand](/demand/nz/categories/nz-hunting-and-fishing-retailers): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hunting & Fishing or Kilwell Sports?

In August 2026, Hunting & Fishing had more branded searches than Kilwell Sports among hunting and fishing retailers in New Zealand. Hunting & Fishing was estimated to have 60.5K branded searches compared to Kilwell Sports’ 720, and held a 46% Share of Search versus Kilwell Sports’ 0.55%.

## Cite this page

Brandwave. "Hunting & Fishing vs Kilwell Sports: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hunting-and-fishing-vs-kilwell-sports

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hunting-and-fishing-vs-kilwell-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.