--- title: "Hunting & Fishing vs Kathmandu: Which is searched more in New Zealand?" description: "Is Hunting & Fishing or Kathmandu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the outdoor equipment retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hunting-and-fishing-vs-kathmandu" publisher: "Brandwave" --- # Hunting & Fishing vs Kathmandu: Which is searched more in New Zealand? Is Hunting & Fishing or Kathmandu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the outdoor equipment retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hunting & Fishing and Kathmandu - **Competitive set**: outdoor equipment retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hunting & Fishing Share of Search**: 32.5% - **Kathmandu Share of Search**: 30.4% ## Is Hunting & Fishing or Kathmandu more popular in search? - In September 2026, Hunting & Fishing had more branded searches than Kathmandu among outdoor equipment retailers in New Zealand. Hunting & Fishing had about 61,500 branded searches, while Kathmandu had 57,600. Hunting & Fishing made up 32.5% of all outdoor equipment retailer searches we track, and Kathmandu accounted for 30.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Kathmandu took it in June 2026, Hunting & Fishing took it in September 2026. - Across the 12 months ending September 2026, Hunting & Fishing’s share of searches among outdoor equipment retailers in New Zealand moved from 26% to 32.5%, and its estimated monthly branded searches moved from 61.8K to 61.5K. - Across the 12 months ending September 2026, Kathmandu’s share of searches among outdoor equipment retailers in New Zealand moved from 24.2% to 30.4%, and its estimated monthly branded searches moved from 57.5K to 57.6K. ## Top outdoor equipment retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Kathmandu appeared in all three answers. Hunting & Fishing was mentioned in two out of three: in two of the three ChatGPT answers. Kathmandu was listed before Hunting & Fishing in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 3 of 3 | | Bivouac Outdoor | 2nd | 3 of 3 | 3 of 3 | | Kathmandu | 3rd | 3 of 3 | 3 of 3 | | Hunting & Fishing | 4th | 2 of 3 | 2 of 3 | | Torpedo7 | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about outdoor equipment retailers - Asked ChatGPT "Which outdoor retailer should I shop at in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Bivouac Outdoor, 4. Hunting & Fishing - Asked ChatGPT "What are the best outdoor retailers in New Zealand?": 1. Bivouac Outdoor, 2. Macpac, 3. Kathmandu, 4. Hunting & Fishing - Asked ChatGPT "What's the best outdoor retailer in New Zealand for camping gear?": 1. Macpac, 2. Bivouac Outdoor, 3. Kathmandu Not named in any answer: Torpedo7. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand outdoor equipment retailers in September 2026? - In September 2026, Hunting & Fishing overtook Kathmandu to become the leader among outdoor equipment retailers in New Zealand, with 32.5% of the searches. - In September 2026, Kathmandu lost share of searches among outdoor equipment retailers in New Zealand, from 32.2% to 30.4%. ## Month by month | Month | Hunting & Fishing estimated searches | Hunting & Fishing Share of Search | Hunting & Fishing rank | Kathmandu estimated searches | Kathmandu Share of Search | Kathmandu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 61.8K | 26% | 1 | 57.5K | 24.2% | 3 | | Nov 2025 | 92.1K | 26% | 1 | 84.8K | 24% | 3 | | Dec 2025 | 137K | 31% | 1 | 89.7K | 20.2% | 4 | | Jan 2026 | 92.1K | 28% | 1 | 74.3K | 22.6% | 3 | | Feb 2026 | 61.8K | 20.2% | 3 | 59.1K | 19.3% | 4 | | Mar 2026 | 75.3K | 26.8% | 1 | 70.4K | 25% | 3 | | Apr 2026 | 92.1K | 31.8% | 1 | 85K | 29.3% | 2 | | May 2026 | 75.6K | 30.4% | 1 | 72.3K | 29% | 3 | | Jun 2026 | 61.8K | 23.9% | 3 | 86.6K | 33.5% | 2 | | Jul 2026 | 75.3K | 28.9% | 2 | 87.8K | 33.7% | 1 | | Aug 2026 | 61.5K | 28.3% | 2 | 70K | 32.2% | 1 | | Sep 2026 | 61.5K | 32.5% | 1 | 57.6K | 30.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hunting & Fishing’s and Kathmandu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hunting & Fishing**: Measured on the search terms “Hunting & Fishing” and “hunting fishing”, summed into one figure. - **Kathmandu**: Measured on the search terms “Kathmandu”, “kathmandu bayfair”, “kathmandu beach shelter”, “kathmandu beach trolley”, “kathmandu botany”, “kathmandu camping gear”, “kathmandu gloves”, “kathmandu hiking gear”, “kathmandu lyall bay”, “kathmandu northland”, “kathmandu outdoor clothing”, “kathmandu outdoor gear”, “kathmandu outlet”, “kathmandu retreat 280”, “kathmandu retreat 80”, “kathmandu socks”, “kathmandu st lukes”, “kathmandu sylvia park”, “kathmandu tower junction”, “kathmandu trolley”, “kathmandu vest”, “kathmandu waitakere” and “kathmandu westgate”, summed into one figure. - [Hunting & Fishing profile](/demand/nz/brands/hunting-and-fishing) - [Kathmandu profile](/demand/nz/brands/kathmandu) - [All outdoor equipment retailers in New Zealand](/demand/nz/categories/nz-outdoor-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hunting & Fishing or Kathmandu more popular in search? In September 2026, Hunting & Fishing had more branded searches than Kathmandu among outdoor equipment retailers in New Zealand. Hunting & Fishing had about 61,500 branded searches, while Kathmandu had 57,600. Hunting & Fishing made up 32.5% of all outdoor equipment retailer searches we track, and Kathmandu accounted for 30.4%. ## Cite this page Brandwave. "Hunting & Fishing vs Kathmandu: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hunting-and-fishing-vs-kathmandu This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hunting-and-fishing-vs-kathmandu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.