--- title: "Hunters Element vs Stoney Creek: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hunters Element or Stoney Creek? Compare estimated monthly branded-search demand and Share of Search inside the Hunting clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hunters-element-vs-stoney-creek" publisher: "Brandwave" --- # Hunters Element vs Stoney Creek: Which is more popular by branded search in New Zealand? Which is more popular in search, Hunters Element or Stoney Creek? Compare estimated monthly branded-search demand and Share of Search inside the Hunting clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hunters Element and Stoney Creek - **Competitive set**: Hunting clothing brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hunters Element Share of Search**: 33.4% - **Stoney Creek Share of Search**: 42.3% ## Which is more popular in search, Hunters Element or Stoney Creek? - In August 2026, Stoney Creek had more branded searches than Hunters Element among hunting clothing brands in New Zealand. Stoney Creek was estimated to have 17.7K branded searches compared to Hunters Element’s 14K, and held a 42.3% Share of Search versus Hunters Element’s 33.4%. - Stoney Creek was ahead of Hunters Element in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hunters Element’s estimated Share of Search among hunting clothing brands in New Zealand moved from 28.6% to 33.4%, and its estimated monthly branded searches moved from 7.6K to 14K. - Across the 11 months ending August 2026, Stoney Creek’s estimated Share of Search among hunting clothing brands in New Zealand moved from 44.5% to 42.3%, and its estimated monthly branded searches moved from 11.8K to 17.7K. ## How did search popularity change for New Zealand hunting clothing brands in August 2026? - In August 2026, Hunters Element gained estimated Share of Search among hunting clothing brands in New Zealand, from 32% to 33.4%. - In August 2026, Stoney Creek lost estimated Share of Search among hunting clothing brands in New Zealand, from 44.9% to 42.3%. ## Month by month | Month | Hunters Element estimated searches | Hunters Element Share of Search | Hunters Element rank | Stoney Creek estimated searches | Stoney Creek Share of Search | Stoney Creek rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.6K | 28.6% | 2 | 11.8K | 44.5% | 1 | | Nov 2025 | 10.4K | 29% | 2 | 17.6K | 49.1% | 1 | | Dec 2025 | 9.2K | 30.7% | 2 | 14.4K | 48% | 1 | | Jan 2026 | 8.3K | 31.7% | 2 | 11.8K | 45.3% | 1 | | Feb 2026 | 6.7K | 27.4% | 2 | 11.8K | 48.1% | 1 | | Mar 2026 | 11.5K | 29.9% | 2 | 17.8K | 46.1% | 1 | | Apr 2026 | 14K | 30.2% | 2 | 21.7K | 46.9% | 1 | | May 2026 | 17.2K | 33.7% | 2 | 21.6K | 42.4% | 1 | | Jun 2026 | 14.2K | 25.9% | 2 | 28.3K | 51.6% | 1 | | Jul 2026 | 15.4K | 32% | 2 | 21.6K | 44.9% | 1 | | Aug 2026 | 14K | 33.4% | 2 | 17.7K | 42.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hunters Element’s and Stoney Creek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hunters Element**: Measured on the search terms “hunters element”, “hunters element boot”, “hunters element camo”, “hunters element clothing”, “hunters element gloves”, “hunters element hi vis”, “hunters element hoodie”, “hunters element jackets”, “hunters element lima boot”, “hunters element near me”, “hunters element nz”, “hunters element outlet”, “hunters element sale”, “hunters element stores” and “hunterselement”, summed into one figure. - **Stoney Creek**: Measured on the search terms “stoney creek”, “stoney creek camo”, “stoney creek hunting”, “stoney creek hunting gear”, “stoney creek hunting jacket”, “stoney creek near me”, “stoney creek nz”, “stoney creek online”, “stoneycreek”, “stoneycreek co nz”, “stoneycreek hunting” and “stoneycreek nz”, summed into one figure. - [Hunters Element profile](/demand/nz/brands/hunters-element) - [Stoney Creek profile](/demand/nz/brands/stoney-creek) - [All hunting clothing brands in New Zealand](/demand/nz/categories/nz-hunting-clothing-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hunters Element or Stoney Creek? In August 2026, Stoney Creek had more branded searches than Hunters Element among hunting clothing brands in New Zealand. Stoney Creek was estimated to have 17.7K branded searches compared to Hunters Element’s 14K, and held a 42.3% Share of Search versus Hunters Element’s 33.4%. ## Cite this page Brandwave. "Hunters Element vs Stoney Creek: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hunters-element-vs-stoney-creek This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hunters-element-vs-stoney-creek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.