--- title: "Hunter vs Skellerup: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hunter or Skellerup? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hunter-vs-skellerup" publisher: "Brandwave" --- # Hunter vs Skellerup: Which is more popular by branded search in New Zealand? Which is more popular in search, Hunter or Skellerup? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hunter and Skellerup - **Competitive set**: Gumboot brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hunter Share of Search**: 23.5% - **Skellerup Share of Search**: 68.5% ## Which is more popular in search, Hunter or Skellerup? - In August 2026, Skellerup had more branded searches than Hunter among gumboot brands in New Zealand. Skellerup was estimated to have 8.6K branded searches compared to Hunter’s 3K, and held a 68.5% Share of Search versus Hunter’s 23.5%. - Skellerup was ahead of Hunter in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hunter’s estimated Share of Search among gumboot brands in New Zealand moved from 14.8% to 23.5%, and its estimated monthly branded searches moved from 1.3K to 3K. - Across the 11 months ending August 2026, Skellerup’s estimated Share of Search among gumboot brands in New Zealand moved from 75.7% to 68.5%, and its estimated monthly branded searches moved from 6.5K to 8.6K. ## How did search popularity change for New Zealand gumboot brands in August 2026? - In August 2026, Hunter gained estimated Share of Search among gumboot brands in New Zealand, from 20.2% to 23.5%. - In August 2026, Skellerup lost estimated Share of Search among gumboot brands in New Zealand, from 69.2% to 68.5%. ## Month by month | Month | Hunter estimated searches | Hunter Share of Search | Hunter rank | Skellerup estimated searches | Skellerup Share of Search | Skellerup rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 14.8% | 2 | 6.5K | 75.7% | 1 | | Nov 2025 | 1.2K | 17.5% | 2 | 5K | 73.6% | 1 | | Dec 2025 | 1.9K | 22.9% | 2 | 5.8K | 69.2% | 1 | | Jan 2026 | 1.8K | 23.2% | 2 | 5.3K | 66.4% | 1 | | Feb 2026 | 1.5K | 20.2% | 2 | 5K | 68.8% | 1 | | Mar 2026 | 1.7K | 20.6% | 2 | 5.5K | 65.5% | 1 | | Apr 2026 | 2.8K | 22.7% | 2 | 8K | 65.6% | 1 | | May 2026 | 2.1K | 16.8% | 2 | 9K | 71.5% | 1 | | Jun 2026 | 3.2K | 20.2% | 2 | 10.8K | 68.5% | 1 | | Jul 2026 | 2.7K | 20.2% | 2 | 9.3K | 69.2% | 1 | | Aug 2026 | 3K | 23.5% | 2 | 8.6K | 68.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hunter’s and Skellerup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hunter**: Measured on the search terms “hunter boots”, “hunter boots original tall”, “hunter boots rain boots”, “hunter boots usa”, “hunter boots women”, “hunter email finder”, “hunter gumboots”, “hunter io”, “hunter rubber boots” and “hunter wellies”, summed into one figure. - **Skellerup**: Measured on the search terms “4x4 skellerup gumboots”, “childrens red band gumboots”, “red band gumboots”, “skellerup”, “skellerup 4x4”, “skellerup 4x4 gumboots”, “skellerup boots”, “skellerup gumboots”, “skellerup gumboots 4x4”, “skellerup near me”, “skellerup nz”, “skellerup quatro”, “skellerup quatro gumboots”, “skellerup red band”, “skellerup red band gumboots”, “skellerup rubber boots”, “skellerup steel cap gumboots” and “skellerup wellies”, summed into one figure. - [Hunter profile](/demand/nz/brands/hunter) - [Skellerup profile](/demand/nz/brands/skellerup) - [All gumboot brands in New Zealand](/demand/nz/categories/nz-gumboot-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hunter or Skellerup? In August 2026, Skellerup had more branded searches than Hunter among gumboot brands in New Zealand. Skellerup was estimated to have 8.6K branded searches compared to Hunter’s 3K, and held a 68.5% Share of Search versus Hunter’s 23.5%. ## Cite this page Brandwave. "Hunter vs Skellerup: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hunter-vs-skellerup This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hunter-vs-skellerup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.