---
title: "Hunter vs Muck Boot: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hunter or Muck Boot? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hunter-vs-muck-boot"
publisher: "Brandwave"
---

# Hunter vs Muck Boot: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hunter or Muck Boot? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hunter and Muck Boot
- **Competitive set**: Gumboot brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hunter Share of Search**: 23.5%
- **Muck Boot Share of Search**: 6.7%

## Which is more popular in search, Hunter or Muck Boot?

- In August 2026, Hunter had more branded searches than Muck Boot among gumboot brands in New Zealand. Hunter was estimated to have 3K branded searches compared to Muck Boot’s 850, and held a 23.5% Share of Search versus Muck Boot’s 6.7%.
- Hunter was ahead of Muck Boot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hunter’s estimated Share of Search among gumboot brands in New Zealand moved from 14.8% to 23.5%, and its estimated monthly branded searches moved from 1.3K to 3K.
- Across the 11 months ending August 2026, Muck Boot’s estimated Share of Search among gumboot brands in New Zealand moved from 8% to 6.7%, and its estimated monthly branded searches moved from 690 to 850.

## How did search popularity change for New Zealand gumboot brands in August 2026?

- In August 2026, Hunter gained estimated Share of Search among gumboot brands in New Zealand, from 20.2% to 23.5%.
- In August 2026, Muck Boot lost estimated Share of Search among gumboot brands in New Zealand, from 9.3% to 6.7%.

## Month by month

| Month | Hunter estimated searches | Hunter Share of Search | Hunter rank | Muck Boot estimated searches | Muck Boot Share of Search | Muck Boot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 14.8% | 2 | 690 | 8% | 3 |
| Nov 2025 | 1.2K | 17.5% | 2 | 520 | 7.6% | 3 |
| Dec 2025 | 1.9K | 22.9% | 2 | 580 | 6.9% | 3 |
| Jan 2026 | 1.8K | 23.2% | 2 | 690 | 8.7% | 3 |
| Feb 2026 | 1.5K | 20.2% | 2 | 680 | 9.4% | 3 |
| Mar 2026 | 1.7K | 20.6% | 2 | 840 | 9.9% | 3 |
| Apr 2026 | 2.8K | 22.7% | 2 | 1.2K | 9.6% | 3 |
| May 2026 | 2.1K | 16.8% | 2 | 1.3K | 9.9% | 3 |
| Jun 2026 | 3.2K | 20.2% | 2 | 1.5K | 9.6% | 3 |
| Jul 2026 | 2.7K | 20.2% | 2 | 1.3K | 9.3% | 3 |
| Aug 2026 | 3K | 23.5% | 2 | 850 | 6.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hunter’s and Muck Boot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hunter**: Measured on the search terms “hunter boots”, “hunter boots original tall”, “hunter boots rain boots”, “hunter boots usa”, “hunter boots women”, “hunter email finder”, “hunter gumboots”, “hunter io”, “hunter rubber boots” and “hunter wellies”, summed into one figure.
- **Muck Boot**: Measured on the search terms “muck boot”, “muck boot near me”, “muck boot nz”, “muck boot online”, “muck boot rubber boots”, “muck boots women”, “muckboot” and “muckbootcompany com”, summed into one figure.

- [Hunter profile](/demand/nz/brands/hunter)
- [Muck Boot profile](/demand/nz/brands/muck-boot)
- [All gumboot brands in New Zealand](/demand/nz/categories/nz-gumboot-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hunter or Muck Boot?

In August 2026, Hunter had more branded searches than Muck Boot among gumboot brands in New Zealand. Hunter was estimated to have 3K branded searches compared to Muck Boot’s 850, and held a 23.5% Share of Search versus Muck Boot’s 6.7%.

## Cite this page

Brandwave. "Hunter vs Muck Boot: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hunter-vs-muck-boot

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hunter-vs-muck-boot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.