--- title: "Hunter vs Merry People: Which is searched more in New Zealand?" description: "Is Hunter or Merry People more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hunter-vs-merry-people" publisher: "Brandwave" --- # Hunter vs Merry People: Which is searched more in New Zealand? Is Hunter or Merry People more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hunter and Merry People - **Competitive set**: Gumboot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hunter Share of Search**: 9.4% - **Merry People Share of Search**: 39.5% ## Is Hunter or Merry People more popular in search? - In September 2026, Merry People had more branded searches than Hunter among gumboot brands in New Zealand. Merry People had about 2,810 branded searches, while Hunter had 670. Merry People made up 39.5% of all gumboot brand searches we track, and Hunter accounted for 9.4%. - Merry People was ahead of Hunter in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hunter’s share of searches among gumboot brands in New Zealand moved from 6.8% to 9.4%, and its estimated monthly branded searches moved from 440 to 670. - Across the 12 months ending September 2026, Merry People’s share of searches among gumboot brands in New Zealand moved from 43.5% to 39.5%, and its estimated monthly branded searches held steady at 2.8K. ## Top gumboot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Merry People was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hunter did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Skellerup | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Muck Boot | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Bogs | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Merry People | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Boonies | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gumboot brands - Asked ChatGPT "Which gumboot brand should I buy in New Zealand?": 1. Skellerup, 2. Muck Boot, 3. Bogs - Asked ChatGPT "What are the best gumboot brands in New Zealand?": 1. Skellerup, 2. Merry People - Asked ChatGPT "What's the best gumboot brand in New Zealand for wet muddy ground?": 1. Skellerup - Searched Google, AI Overview "gumboots nz": 1. Skellerup, 2. Muck Boot, 3. Boonies, 4. Bogs - Searched Google, AI Overview "waterproof boots nz": 1. Bogs Not named in any answer: Hunter. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gumboot brands in September 2026? - In September 2026, Skellerup overtook Merry People to become the leader among gumboot brands in New Zealand, with 41.3% of the searches. - In September 2026, Merry People lost share of searches among gumboot brands in New Zealand, from 43.6% to 39.5%. - Hunter’s share of searches among gumboot brands in New Zealand has gained ground for 3 months in a row, from 5.5% to 9.4% in September 2026. ## Month by month | Month | Hunter estimated searches | Hunter Share of Search | Hunter rank | Merry People estimated searches | Merry People Share of Search | Merry People rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 440 | 6.8% | 3 | 2.8K | 43.5% | 1 | | Nov 2025 | 400 | 8% | 3 | 2.2K | 44.1% | 1 | | Dec 2025 | 760 | 14.2% | 3 | 2.2K | 41.3% | 1 | | Jan 2026 | 670 | 11.6% | 3 | 2.5K | 43.1% | 1 | | Feb 2026 | 490 | 8.6% | 3 | 2.5K | 43% | 1 | | Mar 2026 | 660 | 7.1% | 3 | 5.6K | 59.8% | 1 | | Apr 2026 | 910 | 5.7% | 3 | 10.8K | 67.6% | 1 | | May 2026 | 800 | 5.4% | 3 | 8.8K | 59.2% | 1 | | Jun 2026 | 780 | 5.5% | 4 | 7.3K | 50.9% | 1 | | Jul 2026 | 890 | 7.2% | 3 | 5.8K | 47.3% | 1 | | Aug 2026 | 890 | 9.1% | 3 | 4.3K | 43.6% | 1 | | Sep 2026 | 670 | 9.4% | 3 | 2.8K | 39.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hunter’s and Merry People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hunter**: Measured on the search terms “hunter gumboots”, “hunter io”, “hunter rubber boots” and “hunter wellies”, summed into one figure. - **Merry People**: Measured on the search terms “gumboots merry people”, “merry people”, “merry people bobbi”, “merry people boots”, “merry people clogs”, “merry people gumboots”, “sp merry people” and “the merry people”, summed into one figure. - [Hunter profile](/demand/nz/brands/hunter) - [Merry People profile](/demand/nz/brands/merry-people) - [All gumboot brands in New Zealand](/demand/nz/categories/nz-gumboot-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hunter or Merry People more popular in search? In September 2026, Merry People had more branded searches than Hunter among gumboot brands in New Zealand. Merry People had about 2,810 branded searches, while Hunter had 670. Merry People made up 39.5% of all gumboot brand searches we track, and Hunter accounted for 9.4%. ## Cite this page Brandwave. "Hunter vs Merry People: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hunter-vs-merry-people This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hunter-vs-merry-people. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.