---
title: "Humminbird vs Simrad: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Humminbird or Simrad? Compare estimated monthly branded-search demand and Share of Search inside the Marine electronics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/humminbird-vs-simrad"
publisher: "Brandwave"
---

# Humminbird vs Simrad: Which is more popular by branded search in New Zealand?

Which is more popular in search, Humminbird or Simrad? Compare estimated monthly branded-search demand and Share of Search inside the Marine electronics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Humminbird and Simrad
- **Competitive set**: Marine electronics brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Humminbird Share of Search**: 4.9%
- **Simrad Share of Search**: 33.2%

## Which is more popular in search, Humminbird or Simrad?

- In August 2026, Simrad had more branded searches than Humminbird among marine electronics brands in New Zealand. Simrad was estimated to have 1.2K branded searches compared to Humminbird’s 180, and held a 33.2% Share of Search versus Humminbird’s 4.9%.
- Simrad was ahead of Humminbird in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Humminbird’s estimated Share of Search among marine electronics brands in New Zealand moved from 4.6% to 4.9%, and its estimated monthly branded searches moved from 170 to 180.
- Across the 11 months ending August 2026, Simrad’s estimated Share of Search among marine electronics brands in New Zealand moved from 27.3% to 33.2%, and its estimated monthly branded searches moved from 1K to 1.2K.

## How did search popularity change for New Zealand marine electronics brands in August 2026?

- In August 2026, Humminbird gained estimated Share of Search among marine electronics brands in New Zealand, from 4.2% to 4.9%.
- In August 2026, Simrad lost estimated Share of Search among marine electronics brands in New Zealand, from 34.1% to 33.2%.

## Month by month

| Month | Humminbird estimated searches | Humminbird Share of Search | Humminbird rank | Simrad estimated searches | Simrad Share of Search | Simrad rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 170 | 4.6% | 5 | 1K | 27.3% | 2 |
| Nov 2025 | 260 | 5.5% | 5 | 1.3K | 26.4% | 2 |
| Dec 2025 | 210 | 4.2% | 5 | 1.2K | 24.5% | 2 |
| Jan 2026 | 240 | 4.3% | 5 | 1.5K | 26.4% | 2 |
| Feb 2026 | 190 | 4.7% | 5 | 1.2K | 29.9% | 2 |
| Mar 2026 | 160 | 4.5% | 5 | 1.1K | 30.7% | 2 |
| Apr 2026 | 90 | 3.3% | 5 | 840 | 30.9% | 1 |
| May 2026 | 140 | 4.2% | 5 | 1K | 30.6% | 1 |
| Jun 2026 | 130 | 4% | 5 | 1.1K | 33.6% | 1 |
| Jul 2026 | 140 | 4.2% | 5 | 1.1K | 34.1% | 1 |
| Aug 2026 | 180 | 4.9% | 5 | 1.2K | 33.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Humminbird’s and Simrad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Humminbird**: Measured on the search terms “fischfinder humminbird”, “humminbird”, “humminbird chartplotter”, “humminbird helix 7”, “humminbird marine” and “humminbird sonar”, summed into one figure.
- **Simrad**: Measured on the search terms “gps plotter simrad”, “simrad”, “simrad autopilot”, “simrad evo 3”, “simrad fish finder”, “simrad go7”, “simrad go9”, “simrad go9xse”, “simrad marine”, “simrad nss evo3”, “simrad nss12 evo3”, “simrad nsx”, “simrad radar”, “simrad s2009”, “simrad sonar”, “simrad sounder”, “simrad transducer” and “simrad vhf radios”, summed into one figure.

- [Humminbird profile](/demand/nz/brands/humminbird)
- [Simrad profile](/demand/nz/brands/simrad)
- [All marine electronics brands in New Zealand](/demand/nz/categories/nz-marine-electronics-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Humminbird or Simrad?

In August 2026, Simrad had more branded searches than Humminbird among marine electronics brands in New Zealand. Simrad was estimated to have 1.2K branded searches compared to Humminbird’s 180, and held a 33.2% Share of Search versus Humminbird’s 4.9%.

## Cite this page

Brandwave. "Humminbird vs Simrad: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/humminbird-vs-simrad

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/humminbird-vs-simrad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.