--- title: "Humanscale vs Sihoo: Which is searched more in New Zealand?" description: "Is Humanscale or Sihoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ergonomic office chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/humanscale-vs-sihoo-chair" publisher: "Brandwave" --- # Humanscale vs Sihoo: Which is searched more in New Zealand? Is Humanscale or Sihoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ergonomic office chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Humanscale and Sihoo - **Competitive set**: Ergonomic office chair brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Humanscale Share of Search**: 3.5% - **Sihoo Share of Search**: 10.5% ## Is Humanscale or Sihoo more popular in search? - In September 2026, Sihoo had more branded searches than Humanscale among ergonomic office chair brands in New Zealand. Sihoo had about 390 branded searches, while Humanscale had 130. Sihoo made up 10.5% of all ergonomic office chair brand searches we track, and Humanscale accounted for 3.5%. - Sihoo was ahead of Humanscale in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Humanscale’s share of searches among ergonomic office chair brands in New Zealand moved from 4.1% to 3.5%, and its estimated monthly branded searches moved from 160 to 130. - Across the 12 months ending September 2026, Sihoo’s share of searches among ergonomic office chair brands in New Zealand moved from 5.9% to 10.5%, and its estimated monthly branded searches moved from 230 to 390. ## Top ergonomic office chair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sihoo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Humanscale did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Buro | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Herman Miller | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Steelcase | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Sihoo | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Ergohuman | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Humanscale | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ergonomic office chair brands - Asked ChatGPT "Which ergonomic office chair brand should I buy in New Zealand?": 1. Steelcase, 2. Herman Miller, 3. Buro - Asked ChatGPT "What are the best ergonomic office chair brands in New Zealand?": 1. Herman Miller, 2. Steelcase, 3. Buro, 4. Ergohuman - Asked ChatGPT "What's the best ergonomic office chair brand in New Zealand for all-day support?": 1. Herman Miller, 2. Steelcase, 3. Buro, 4. Ergohuman - Searched Google, AI Overview "best office chair nz": 1. Sihoo, 2. Buro - Searched Google, AI Overview "ergonomic chair nz": 1. Buro, 2. Ergohuman Not named in any answer: Humanscale. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ergonomic office chair brands in September 2026? - In September 2026, Sihoo gained share of searches among ergonomic office chair brands in New Zealand, from 8.5% to 10.5%. - In September 2026, Humanscale lost share of searches among ergonomic office chair brands in New Zealand, from 4.3% to 3.5%. ## Month by month | Month | Humanscale estimated searches | Humanscale Share of Search | Humanscale rank | Sihoo estimated searches | Sihoo Share of Search | Sihoo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 4.1% | 5 | 230 | 5.9% | 4 | | Nov 2025 | 140 | 3.2% | 5 | 360 | 8.2% | 4 | | Dec 2025 | 110 | 2.8% | 5 | 320 | 8.2% | 4 | | Jan 2026 | 170 | 3.7% | 5 | 320 | 7% | 4 | | Feb 2026 | 140 | 3.1% | 5 | 380 | 8.4% | 3 | | Mar 2026 | 150 | 2.5% | 5 | 470 | 7.8% | 3 | | Apr 2026 | 150 | 3.1% | 5 | 380 | 7.9% | 4 | | May 2026 | 240 | 4.8% | 5 | 390 | 7.8% | 4 | | Jun 2026 | 220 | 4.1% | 5 | 390 | 7.3% | 4 | | Jul 2026 | 240 | 5.3% | 5 | 380 | 8.3% | 3 | | Aug 2026 | 190 | 4.3% | 5 | 380 | 8.5% | 3 | | Sep 2026 | 130 | 3.5% | 5 | 390 | 10.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Humanscale’s and Sihoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Humanscale**: Measured on the search terms “humanscale”, “humanscale chair”, “humanscale desk chair”, “humanscale ergonomic chair” and “humanscale freedom chair”, summed into one figure. - **Sihoo**: Measured on the search terms “ergonomic chair sihoo”, “sihoo”, “sihoo chair”, “sihoo doro”, “sihoo ergonomic chair” and “sihoo office chair”, summed into one figure. - [Humanscale profile](/demand/nz/brands/humanscale) - [Sihoo profile](/demand/nz/brands/sihoo-chair) - [All ergonomic office chair brands in New Zealand](/demand/nz/categories/nz-office-chair-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Humanscale or Sihoo more popular in search? In September 2026, Sihoo had more branded searches than Humanscale among ergonomic office chair brands in New Zealand. Sihoo had about 390 branded searches, while Humanscale had 130. Sihoo made up 10.5% of all ergonomic office chair brand searches we track, and Humanscale accounted for 3.5%. ## Cite this page Brandwave. "Humanscale vs Sihoo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/humanscale-vs-sihoo-chair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/humanscale-vs-sihoo-chair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.