--- title: "Hugo Boss vs Tommy Hilfiger: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hugo Boss or Tommy Hilfiger? Compare estimated monthly branded-search demand and Share of Search inside the Premium fashion brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hugo-boss-vs-tommy-hilfiger" publisher: "Brandwave" --- # Hugo Boss vs Tommy Hilfiger: Which is more popular by branded search in New Zealand? Which is more popular in search, Hugo Boss or Tommy Hilfiger? Compare estimated monthly branded-search demand and Share of Search inside the Premium fashion brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hugo Boss and Tommy Hilfiger - **Competitive set**: Premium fashion brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hugo Boss Share of Search**: 7.4% - **Tommy Hilfiger Share of Search**: 23.9% ## Which is more popular in search, Hugo Boss or Tommy Hilfiger? - In August 2026, Tommy Hilfiger had more branded searches than Hugo Boss among premium fashion brands in New Zealand. Tommy Hilfiger was estimated to have 24.4K branded searches compared to Hugo Boss’ 7.5K, and held a 23.9% Share of Search versus Hugo Boss’ 7.4%. - Tommy Hilfiger was ahead of Hugo Boss in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hugo Boss’ estimated Share of Search among premium fashion brands in New Zealand moved from 6.8% to 7.4%, and its estimated monthly branded searches moved from 6.6K to 7.5K. - Across the 11 months ending August 2026, Tommy Hilfiger’s estimated Share of Search among premium fashion brands in New Zealand moved from 28.6% to 23.9%, and its estimated monthly branded searches moved from 27.6K to 24.4K. ## How did search popularity change for New Zealand premium fashion brands in August 2026? - In August 2026, Hugo Boss gained estimated Share of Search among premium fashion brands in New Zealand, from 6.2% to 7.4%. - In August 2026, Tommy Hilfiger lost estimated Share of Search among premium fashion brands in New Zealand, from 27.8% to 23.9%. ## Month by month | Month | Hugo Boss estimated searches | Hugo Boss Share of Search | Hugo Boss rank | Tommy Hilfiger estimated searches | Tommy Hilfiger Share of Search | Tommy Hilfiger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 6.8% | 5 | 27.6K | 28.6% | 2 | | Nov 2025 | 8.2K | 5.4% | 6 | 45K | 29.5% | 2 | | Dec 2025 | 9K | 5.9% | 6 | 41.2K | 27.3% | 2 | | Jan 2026 | 6.5K | 6.2% | 6 | 27.7K | 26.4% | 2 | | Feb 2026 | 5.3K | 6.4% | 5 | 18.5K | 22.5% | 2 | | Mar 2026 | 5.6K | 5.6% | 4 | 23.8K | 23.8% | 2 | | Apr 2026 | 5.6K | 5.4% | 5 | 29.1K | 28.1% | 2 | | May 2026 | 6.4K | 5.8% | 5 | 30.2K | 27.4% | 2 | | Jun 2026 | 6.5K | 6% | 5 | 28.8K | 26.3% | 2 | | Jul 2026 | 6.8K | 6.2% | 5 | 30.5K | 27.8% | 2 | | Aug 2026 | 7.5K | 7.4% | 5 | 24.4K | 23.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hugo Boss’ and Tommy Hilfiger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hugo Boss**: Measured on the search terms “boss clothing”, “hugo boss”, “hugo boss bottled”, “hugo boss bottled edt”, “hugo boss cloth”, “hugo boss colognes”, “hugo boss jeans”, “hugo boss man”, “hugo boss mens fragrance”, “hugo boss near me”, “hugo boss nz”, “hugo boss online”, “hugo boss perfumes”, “hugo boss suit”, “hugo boss the scent”, “hugo boss the scent for her”, “hugo boss the scent woman”, “hugo boss webshop”, “hugoboss”, “hugoboss com”, “hugoboss jeans”, “hugoboss nz” and “hugoboss polo”, summed into one figure. - **Tommy Hilfiger**: Measured on the search terms “nz tommy com”, “tommy hilfiger bags nz”, “tommy hilfiger dressmart”, “tommy hilfiger fashion”, “tommy hilfiger goggles”, “tommy hilfiger india”, “tommy hilfiger near me”, “tommy hilfiger nz”, “tommy hilfiger nz outlet”, “tommy hilfiger online”, “tommy hilfiger outfits”, “tommy hilfiger outlet”, “tommy hilfiger outlet nz”, “tommy hilfiger perfumes”, “tommy hilfiger polo tee”, “tommy hilfiger quarter zip”, “tommy hilfiger sale”, “tommy hilfiger shoes nz”, “tommy hilfiger sport”, “tommy hilfiger tote”, “tommyhilfiger”, “tommyhilfiger clothing”, “tommyhilfiger jeans”, “tommyhilfiger nz” and “tommyhilfiger polo”, summed into one figure. - [Hugo Boss profile](/demand/nz/brands/hugo-boss) - [Tommy Hilfiger profile](/demand/nz/brands/tommy-hilfiger) - [All premium fashion brands in New Zealand](/demand/nz/categories/nz-premium-fashion-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hugo Boss or Tommy Hilfiger? In August 2026, Tommy Hilfiger had more branded searches than Hugo Boss among premium fashion brands in New Zealand. Tommy Hilfiger was estimated to have 24.4K branded searches compared to Hugo Boss’ 7.5K, and held a 23.9% Share of Search versus Hugo Boss’ 7.4%. ## Cite this page Brandwave. "Hugo Boss vs Tommy Hilfiger: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hugo-boss-vs-tommy-hilfiger This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hugo-boss-vs-tommy-hilfiger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.