--- title: "Huggies Wipes vs Rascal + Friends: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Huggies Wipes or Rascal + Friends? Compare estimated monthly branded-search demand and Share of Search inside the Baby wipe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/huggies-wipes-vs-rascal-friends" publisher: "Brandwave" --- # Huggies Wipes vs Rascal + Friends: Which is more popular by branded search in New Zealand? Which is more popular in search, Huggies Wipes or Rascal + Friends? Compare estimated monthly branded-search demand and Share of Search inside the Baby wipe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huggies Wipes and Rascal + Friends - **Competitive set**: Baby wipe brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Huggies Wipes Share of Search**: 66.4% - **Rascal + Friends Share of Search**: 13.8% ## Which is more popular in search, Huggies Wipes or Rascal + Friends? - In August 2026, Huggies Wipes had more branded searches than Rascal + Friends among baby wipe brands in New Zealand. Huggies Wipes was estimated to have 4.6K branded searches compared to Rascal + Friends’ 950, and held a 66.4% Share of Search versus Rascal + Friends’ 13.8%. - Huggies Wipes was ahead of Rascal + Friends in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Huggies Wipes’ estimated Share of Search among baby wipe brands in New Zealand moved from 47.7% to 66.4%, and its estimated monthly branded searches moved from 2.3K to 4.6K. - Across the 11 months ending August 2026, Rascal + Friends’ estimated Share of Search among baby wipe brands in New Zealand moved from 32.1% to 13.8%, and its estimated monthly branded searches moved from 1.5K to 950. ## How did search popularity change for New Zealand baby wipe brands in August 2026? - In August 2026, Huggies Wipes gained estimated Share of Search among baby wipe brands in New Zealand, from 61% to 66.4%. - In August 2026, Rascal + Friends lost estimated Share of Search among baby wipe brands in New Zealand, from 15.1% to 13.8%. ## Month by month | Month | Huggies Wipes estimated searches | Huggies Wipes Share of Search | Huggies Wipes rank | Rascal + Friends estimated searches | Rascal + Friends Share of Search | Rascal + Friends rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 47.7% | 1 | 1.5K | 32.1% | 2 | | Nov 2025 | 2.6K | 50.6% | 1 | 1.5K | 29.3% | 2 | | Dec 2025 | 2.6K | 54.4% | 1 | 1.2K | 24.3% | 2 | | Jan 2026 | 3.3K | 57.2% | 1 | 1.3K | 22.7% | 2 | | Feb 2026 | 2.7K | 54.9% | 1 | 1.1K | 22.9% | 2 | | Mar 2026 | 3.3K | 59% | 1 | 1.2K | 21.5% | 2 | | Apr 2026 | 2.6K | 56% | 1 | 900 | 19.6% | 3 | | May 2026 | 3.3K | 61.1% | 1 | 890 | 16.4% | 3 | | Jun 2026 | 3.2K | 58.7% | 1 | 970 | 17.7% | 3 | | Jul 2026 | 3.9K | 61% | 1 | 960 | 15.1% | 3 | | Aug 2026 | 4.6K | 66.4% | 1 | 950 | 13.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Huggies Wipes’ and Rascal + Friends’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huggies Wipes**: Measured on the search terms “countdown huggies wipes”, “fragrance free huggies wipes”, “huggies wipes 400”, “huggies wipes 400 pack”, “huggies wipes box”, “huggies wipes bulk”, “huggies wipes coconut”, “huggies wipes pak n save”, “huggies wipes refill”, “huggies wipes tubs” and “huggies wipes wipes”, summed into one figure. - **Rascal + Friends**: Measured on the search terms “rascal and friends”, “rascal and friends nappies”, “rascal and friends nappies size 1”, “rascal and friends nappies size 2”, “rascal and friends nappies size 3”, “rascal and friends nappies size 4”, “rascal and friends nappies size 5”, “rascal and friends nappy pants”, “rascal and friends pants”, “rascal and friends wipes”, “rascal friends” and “rascal friends wipes”, summed into one figure. - [Huggies Wipes profile](/demand/nz/brands/huggies-wipes) - [Rascal + Friends profile](/demand/nz/brands/rascal-friends) - [All baby wipe brands in New Zealand](/demand/nz/categories/nz-baby-wipe-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Huggies Wipes or Rascal + Friends? In August 2026, Huggies Wipes had more branded searches than Rascal + Friends among baby wipe brands in New Zealand. Huggies Wipes was estimated to have 4.6K branded searches compared to Rascal + Friends’ 950, and held a 66.4% Share of Search versus Rascal + Friends’ 13.8%. ## Cite this page Brandwave. "Huggies Wipes vs Rascal + Friends: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/huggies-wipes-vs-rascal-friends This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/huggies-wipes-vs-rascal-friends. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.