--- title: "Huggies vs WaterWipes: Which is more popular in New Zealand?" description: "Is Huggies or WaterWipes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water wipes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/huggies-vs-waterwipes" publisher: "Brandwave" --- # Huggies vs WaterWipes: Which is more popular in New Zealand? Is Huggies or WaterWipes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water wipes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huggies and WaterWipes - **Competitive set**: Water wipes brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Huggies Share of Search**: 69.9% - **WaterWipes Share of Search**: 18.2% ## Is Huggies or WaterWipes more popular in search? - In October 2026, Huggies had more branded searches than WaterWipes among water wipes brands in New Zealand. Huggies had about 7,300 branded searches, while WaterWipes had 1,900. Huggies made up 69.9% of all water wipes brand searches we track, and WaterWipes accounted for 18.2%. - Huggies was ahead of WaterWipes in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Huggies’ share of searches among water wipes brands in New Zealand moved from 64.7% to 69.9%, and its estimated monthly branded searches moved from 3.8K to 7.3K. - Across the 12 months ending October 2026, WaterWipes’ share of searches among water wipes brands in New Zealand moved from 15% to 18.2%, and its estimated monthly branded searches moved from 880 to 1.9K. ## Top water wipes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Huggies and WaterWipes showed up in all five answers. WaterWipes was listed before Huggies in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WaterWipes | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Huggies | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Pampers | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Curash | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about water wipes brands - Asked ChatGPT "Which water wipes brand should I buy in New Zealand?": 1. WaterWipes, 2. Huggies, 3. Curash - Asked ChatGPT "What are the best water wipes brands in New Zealand?": 1. WaterWipes, 2. Huggies - Asked ChatGPT "What's the best water wipes brand in New Zealand for gentle baby cleaning?": 1. WaterWipes, 2. Huggies - Searched Google, AI Overview "water wipes brands": 1. WaterWipes, 2. Huggies, 3. Pampers - Searched Google, AI Overview "best water wipes": 1. WaterWipes, 2. Huggies Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand water wipes brands in October 2026? - In October 2026, WaterWipes gained share of searches among water wipes brands in New Zealand, from 12.2% to 18.2%. - In October 2026, Huggies lost share of searches among water wipes brands in New Zealand, from 73.2% to 69.9%. ## How has branded search for Huggies and WaterWipes changed in New Zealand over the last 12 months? | Month | Huggies estimated searches | Huggies Share of Search | Huggies rank | WaterWipes estimated searches | WaterWipes Share of Search | WaterWipes rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3.8K | 64.7% | 1 | 880 | 15% | 3 | | Dec 2025 | 3.5K | 62.8% | 1 | 880 | 15.8% | 3 | | Jan 2026 | 4.3K | 68.6% | 1 | 880 | 14% | 3 | | Feb 2026 | 3.5K | 63.3% | 1 | 880 | 15.9% | 3 | | Mar 2026 | 4.3K | 66.8% | 1 | 880 | 13.7% | 3 | | Apr 2026 | 3.5K | 62.4% | 1 | 880 | 15.7% | 3 | | May 2026 | 4K | 63.3% | 1 | 880 | 13.9% | 3 | | Jun 2026 | 4.3K | 67.8% | 1 | 880 | 13.9% | 3 | | Jul 2026 | 5.5K | 68% | 1 | 1.3K | 16.1% | 2 | | Aug 2026 | 6K | 73.5% | 1 | 1K | 12.3% | 3 | | Sep 2026 | 6K | 73.2% | 1 | 1K | 12.2% | 2 | | Oct 2026 | 7.3K | 69.9% | 1 | 1.9K | 18.2% | 2 | ## How are Huggies’ and WaterWipes’ branded searches counted? Brandwave collects information about searches that people make online using Huggies’ and WaterWipes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huggies**: Measured on the search terms “huggies” and “huggies wipes”, summed into one figure. - **WaterWipes**: Measured on the search term “waterwipes”. - [Huggies profile](/demand/nz/brands/huggies) - [WaterWipes profile](/demand/nz/brands/waterwipes) - [All water wipes brands in New Zealand](/demand/nz/categories/nz-water-wipes-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Huggies or WaterWipes more popular in search? In October 2026, Huggies had more branded searches than WaterWipes among water wipes brands in New Zealand. Huggies had about 7,300 branded searches, while WaterWipes had 1,900. Huggies made up 69.9% of all water wipes brand searches we track, and WaterWipes accounted for 18.2%. ## Cite this page Brandwave. "Huggies vs WaterWipes: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/huggies-vs-waterwipes This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/huggies-vs-waterwipes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.