---
title: "Huggies vs Treasures: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Huggies or Treasures? Compare estimated monthly branded-search demand and Share of Search inside the Nappy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/huggies-vs-treasures"
publisher: "Brandwave"
---

# Huggies vs Treasures: Which is more popular by branded search in New Zealand?

Which is more popular in search, Huggies or Treasures? Compare estimated monthly branded-search demand and Share of Search inside the Nappy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Huggies and Treasures
- **Competitive set**: Nappy brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Huggies Share of Search**: 82.8%
- **Treasures Share of Search**: 2.7%

## Which is more popular in search, Huggies or Treasures?

- In August 2026, Huggies had more branded searches than Treasures among nappy brands in New Zealand. Huggies was estimated to have 28.8K branded searches compared to Treasures’ 940, and held an 82.8% Share of Search versus Treasures’ 2.7%.
- Huggies was ahead of Treasures in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Huggies’ estimated Share of Search among nappy brands in New Zealand moved from 75.6% to 82.8%, and its estimated monthly branded searches moved from 17.7K to 28.8K.
- Across the 11 months ending August 2026, Treasures’ estimated Share of Search among nappy brands in New Zealand moved from 3.4% to 2.7%, and its estimated monthly branded searches moved from 800 to 940.

## How did search popularity change for New Zealand nappy brands in August 2026?

- In August 2026, Huggies gained estimated Share of Search among nappy brands in New Zealand, from 80.6% to 82.8%.
- In August 2026, Treasures rose from 5th to 4th among nappy brands in New Zealand.

## Month by month

| Month | Huggies estimated searches | Huggies Share of Search | Huggies rank | Treasures estimated searches | Treasures Share of Search | Treasures rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 17.7K | 75.6% | 1 | 800 | 3.4% | 5 |
| Nov 2025 | 20.2K | 78.8% | 1 | 770 | 3% | 5 |
| Dec 2025 | 18.5K | 78.9% | 1 | 760 | 3.2% | 5 |
| Jan 2026 | 21.2K | 80% | 1 | 640 | 2.4% | 5 |
| Feb 2026 | 17.3K | 78.9% | 1 | 640 | 2.9% | 5 |
| Mar 2026 | 22.6K | 80.4% | 1 | 770 | 2.7% | 5 |
| Apr 2026 | 19K | 77.8% | 1 | 940 | 3.9% | 4 |
| May 2026 | 20.6K | 78.3% | 1 | 640 | 2.4% | 5 |
| Jun 2026 | 22.8K | 77.2% | 1 | 770 | 2.6% | 5 |
| Jul 2026 | 26.9K | 80.6% | 1 | 930 | 2.8% | 5 |
| Aug 2026 | 28.8K | 82.8% | 1 | 940 | 2.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Huggies’ and Treasures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Huggies**: Measured on the search terms “huggies”, “huggies co nz”, “huggies infant nappies”, “huggies nappies”, “huggies nappies size 2”, “huggies nappies size 3”, “huggies nappies size 4”, “huggies nappies size 5”, “huggies nappies size 6”, “huggies near me”, “huggies nz”, “huggies online”, “huggies pull ups”, “huggies size 2”, “huggies size 3”, “huggies size 4”, “huggies size 5”, “huggies size 6” and “huggies wipes”, summed into one figure.
- **Treasures**: Measured on the search terms “treasures nappies”, “treasures nappies size 3” and “treasures pull ups”, summed into one figure.

- [Huggies profile](/demand/nz/brands/huggies)
- [Treasures profile](/demand/nz/brands/treasures)
- [All nappy brands in New Zealand](/demand/nz/categories/nz-nappy-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Huggies or Treasures?

In August 2026, Huggies had more branded searches than Treasures among nappy brands in New Zealand. Huggies was estimated to have 28.8K branded searches compared to Treasures’ 940, and held an 82.8% Share of Search versus Treasures’ 2.7%.

## Cite this page

Brandwave. "Huggies vs Treasures: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/huggies-vs-treasures

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/huggies-vs-treasures. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.