--- title: "Huel vs Optifast: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Huel or Optifast? Compare estimated monthly branded-search demand and Share of Search inside the Meal replacement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/huel-vs-optifast" publisher: "Brandwave" --- # Huel vs Optifast: Which is more popular by branded search in New Zealand? Which is more popular in search, Huel or Optifast? Compare estimated monthly branded-search demand and Share of Search inside the Meal replacement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huel and Optifast - **Competitive set**: Meal replacement brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Huel Share of Search**: 3.7% - **Optifast Share of Search**: 20.2% ## Which is more popular in search, Huel or Optifast? - In August 2026, Optifast had more branded searches than Huel among meal replacement brands in New Zealand. Optifast was estimated to have 3.9K branded searches compared to Huel’s 710, and held a 20.2% Share of Search versus Huel’s 3.7%. - Optifast was ahead of Huel in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Huel’s estimated Share of Search among meal replacement brands in New Zealand moved from 5.2% to 3.7%, and its estimated monthly branded searches moved from 700 to 710. - Across the 11 months ending August 2026, Optifast’s estimated Share of Search among meal replacement brands in New Zealand moved from 32.3% to 20.2%, and its estimated monthly branded searches moved from 4.3K to 3.9K. ## How did search popularity change for New Zealand meal replacement brands in August 2026? - In August 2026, Optifast lost estimated Share of Search among meal replacement brands in New Zealand, from 26.4% to 20.2%. - In August 2026, Huel lost estimated Share of Search among meal replacement brands in New Zealand, from 4.4% to 3.7%. ## Month by month | Month | Huel estimated searches | Huel Share of Search | Huel rank | Optifast estimated searches | Optifast Share of Search | Optifast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 700 | 5.2% | 4 | 4.3K | 32.3% | 2 | | Nov 2025 | 550 | 2% | 4 | 4.3K | 15.5% | 3 | | Dec 2025 | 430 | 3.6% | 4 | 2.8K | 23.2% | 3 | | Jan 2026 | 710 | 4.6% | 4 | 4.3K | 27.5% | 3 | | Feb 2026 | 740 | 5.1% | 4 | 3.7K | 25.8% | 3 | | Mar 2026 | 1.1K | 6.1% | 4 | 3.6K | 20.6% | 3 | | Apr 2026 | 700 | 4.6% | 4 | 3.4K | 22.4% | 3 | | May 2026 | 680 | 4.9% | 4 | 3.4K | 24.7% | 3 | | Jun 2026 | 620 | 2.6% | 4 | 3.8K | 16% | 3 | | Jul 2026 | 630 | 4.4% | 4 | 3.8K | 26.4% | 3 | | Aug 2026 | 710 | 3.7% | 4 | 3.9K | 20.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Huel’s and Optifast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huel**: Measured on the search terms “huel”, “huel com”, “huel drink”, “huel l”, “huel meal replacement”, “huel near me”, “huel new zealand”, “huel nz”, “huel online” and “huel shake”, summed into one figure. - **Optifast**: Measured on the search terms “chocolate optifast”, “optifast”, “optifast bars”, “optifast chocolate bars”, “optifast chocolate shake”, “optifast dessert”, “optifast diet”, “optifast diet plan”, “optifast meal replacement”, “optifast powder”, “optifast protein plus”, “optifast shake”, “optifast soup”, “optifast vlcd”, “optifast vlcd shake”, “optifast weight loss” and “optifast weight loss in 4 weeks”, summed into one figure. - [Huel profile](/demand/nz/brands/huel) - [Optifast profile](/demand/nz/brands/optifast) - [All meal replacement brands in New Zealand](/demand/nz/categories/nz-meal-replacement-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Huel or Optifast? In August 2026, Optifast had more branded searches than Huel among meal replacement brands in New Zealand. Optifast was estimated to have 3.9K branded searches compared to Huel’s 710, and held a 20.2% Share of Search versus Huel’s 3.7%. ## Cite this page Brandwave. "Huel vs Optifast: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/huel-vs-optifast This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/huel-vs-optifast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.