--- title: "Huel vs Muscle Nation: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Huel or Muscle Nation? Compare estimated monthly branded-search demand and Share of Search inside the Meal replacement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/huel-vs-muscle-nation" publisher: "Brandwave" --- # Huel vs Muscle Nation: Which is more popular by branded search in New Zealand? Which is more popular in search, Huel or Muscle Nation? Compare estimated monthly branded-search demand and Share of Search inside the Meal replacement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huel and Muscle Nation - **Competitive set**: Meal replacement brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Huel Share of Search**: 3.7% - **Muscle Nation Share of Search**: 51.8% ## Which is more popular in search, Huel or Muscle Nation? - In August 2026, Muscle Nation had more branded searches than Huel among meal replacement brands in New Zealand. Muscle Nation was estimated to have 9.9K branded searches compared to Huel’s 710, and held a 51.8% Share of Search versus Huel’s 3.7%. - Muscle Nation was ahead of Huel in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Huel’s estimated Share of Search among meal replacement brands in New Zealand moved from 5.2% to 3.7%, and its estimated monthly branded searches moved from 700 to 710. - Across the 11 months ending August 2026, Muscle Nation’s estimated Share of Search among meal replacement brands in New Zealand moved from 26.9% to 51.8%, and its estimated monthly branded searches moved from 3.6K to 9.9K. ## How did search popularity change for New Zealand meal replacement brands in August 2026? - In August 2026, Muscle Nation gained estimated Share of Search among meal replacement brands in New Zealand, from 38.1% to 51.8%. - In August 2026, Huel lost estimated Share of Search among meal replacement brands in New Zealand, from 4.4% to 3.7%. ## Month by month | Month | Huel estimated searches | Huel Share of Search | Huel rank | Muscle Nation estimated searches | Muscle Nation Share of Search | Muscle Nation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 700 | 5.2% | 4 | 3.6K | 26.9% | 3 | | Nov 2025 | 550 | 2% | 4 | 18.1K | 65.4% | 1 | | Dec 2025 | 430 | 3.6% | 4 | 5.4K | 45.3% | 1 | | Jan 2026 | 710 | 4.6% | 4 | 4.4K | 28.4% | 2 | | Feb 2026 | 740 | 5.1% | 4 | 5.4K | 37.7% | 1 | | Mar 2026 | 1.1K | 6.1% | 4 | 8.1K | 47% | 1 | | Apr 2026 | 700 | 4.6% | 4 | 6.6K | 43.5% | 1 | | May 2026 | 680 | 4.9% | 4 | 5.4K | 39.1% | 1 | | Jun 2026 | 620 | 2.6% | 4 | 14.8K | 62.7% | 1 | | Jul 2026 | 630 | 4.4% | 4 | 5.4K | 38.1% | 1 | | Aug 2026 | 710 | 3.7% | 4 | 9.9K | 51.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Huel’s and Muscle Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huel**: Measured on the search terms “huel”, “huel com”, “huel drink”, “huel l”, “huel meal replacement”, “huel near me”, “huel new zealand”, “huel nz”, “huel online” and “huel shake”, summed into one figure. - **Muscle Nation**: Measured on the search terms “muscle nation”, “muscle nation meal replacement”, “muscle nation powder” and “muscle nation shake”, summed into one figure. - [Huel profile](/demand/nz/brands/huel) - [Muscle Nation profile](/demand/nz/brands/muscle-nation) - [All meal replacement brands in New Zealand](/demand/nz/categories/nz-meal-replacement-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Huel or Muscle Nation? In August 2026, Muscle Nation had more branded searches than Huel among meal replacement brands in New Zealand. Muscle Nation was estimated to have 9.9K branded searches compared to Huel’s 710, and held a 51.8% Share of Search versus Huel’s 3.7%. ## Cite this page Brandwave. "Huel vs Muscle Nation: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/huel-vs-muscle-nation This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/huel-vs-muscle-nation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.