--- title: "Huel vs The Lady Shake: Which is more popular in New Zealand?" description: "Is Huel or The Lady Shake more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal replacement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/huel-vs-lady-shake" publisher: "Brandwave" --- # Huel vs The Lady Shake: Which is more popular in New Zealand? Is Huel or The Lady Shake more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal replacement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huel and The Lady Shake - **Competitive set**: Meal replacement brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Huel Share of Search**: 1.7% - **The Lady Shake Share of Search**: 7% ## Is Huel or The Lady Shake more popular in search? - In October 2026, The Lady Shake had more branded searches than Huel among meal replacement brands in New Zealand. The Lady Shake had about 1,650 branded searches, while Huel had 410. The Lady Shake made up 7% of all meal replacement brand searches we track, and Huel accounted for 1.7%. - The Lady Shake was ahead of Huel in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Huel’s share of searches among meal replacement brands in New Zealand moved from 1.2% to 1.7%, and its estimated monthly branded searches moved from 400 to 410. - Across the 12 months ending October 2026, The Lady Shake’s share of searches among meal replacement brands in New Zealand moved from 6.3% to 7%, and its estimated monthly branded searches moved from 2.1K to 1.6K. ## Top meal replacement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Lady Shake was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Huel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Lady Shake was listed before Huel in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Lady Shake | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | The Man Shake | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Optifast | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Huel | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | OptiSlim | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Muscle Nation | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about meal replacement brands - Asked ChatGPT "Which meal replacement brand should I buy in New Zealand?": 1. The Lady Shake, 2. The Man Shake - Asked ChatGPT "What are the best meal replacement brands in New Zealand?": 1. Huel, 2. The Man Shake, 3. Optifast - Asked ChatGPT "What's the best meal replacement brand in New Zealand for a quick breakfast?": 1. The Man Shake - Searched Google, AI Overview "meal replacement nz": 1. The Lady Shake, 2. Optifast, 3. OptiSlim, 4. The Man Shake - Searched Google, AI Overview "high protein shake": 1. The Man Shake Not named in any answer: Muscle Nation. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand meal replacement brands in October 2026? - In October 2026, Huel lost share of searches among meal replacement brands in New Zealand, from 2.6% to 1.7%. - In October 2026, The Lady Shake lost share of searches among meal replacement brands in New Zealand, from 7.9% to 7%. ## How has branded search for Huel and The Lady Shake changed in New Zealand over the last 12 months? | Month | Huel estimated searches | Huel Share of Search | Huel rank | The Lady Shake estimated searches | The Lady Shake Share of Search | The Lady Shake rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 400 | 1.2% | 6 | 2.1K | 6.3% | 5 | | Dec 2025 | 310 | 2.2% | 6 | 1.1K | 7.8% | 5 | | Jan 2026 | 520 | 2.6% | 6 | 2K | 9.9% | 5 | | Feb 2026 | 500 | 3% | 6 | 1.5K | 8.9% | 5 | | Mar 2026 | 760 | 3.7% | 6 | 1.5K | 7.3% | 5 | | Apr 2026 | 500 | 2.7% | 6 | 1.5K | 8.2% | 5 | | May 2026 | 500 | 2.9% | 6 | 1.6K | 9.6% | 5 | | Jun 2026 | 420 | 1.6% | 6 | 1.5K | 5.6% | 5 | | Jul 2026 | 440 | 2.7% | 6 | 1.2K | 7.4% | 5 | | Aug 2026 | 510 | 2.3% | 6 | 1.4K | 6.2% | 5 | | Sep 2026 | 500 | 2.6% | 6 | 1.5K | 7.9% | 5 | | Oct 2026 | 410 | 1.7% | 6 | 1.6K | 7% | 5 | ## How are Huel’s and The Lady Shake’s branded searches counted? Brandwave collects information about searches that people make online using Huel’s and The Lady Shake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huel**: Measured on the search terms “huel”, “huel drink”, “huel l”, “huel meal replacement” and “huel shake”, summed into one figure. - **The Lady Shake**: Measured on the search terms “lady shake”, “lady shake nutritional info”, “lady shake shaker”, “lady shake vegan”, “lady shake woolies”, “thelady shake”, “vegan lady shake” and “woolies lady shake”, summed into one figure. - [Huel profile](/demand/nz/brands/huel) - [The Lady Shake profile](/demand/nz/brands/lady-shake) - [All meal replacement brands in New Zealand](/demand/nz/categories/nz-meal-replacement-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Huel or The Lady Shake more popular in search? In October 2026, The Lady Shake had more branded searches than Huel among meal replacement brands in New Zealand. The Lady Shake had about 1,650 branded searches, while Huel had 410. The Lady Shake made up 7% of all meal replacement brand searches we track, and Huel accounted for 1.7%. ## Cite this page Brandwave. "Huel vs The Lady Shake: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/huel-vs-lady-shake This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/huel-vs-lady-shake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.