--- title: "Hudson Gavin Martin vs Pipers: Which is searched more in New Zealand?" description: "Is Hudson Gavin Martin or Pipers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hudson-gavin-martin-vs-pipers" publisher: "Brandwave" --- # Hudson Gavin Martin vs Pipers: Which is searched more in New Zealand? Is Hudson Gavin Martin or Pipers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hudson Gavin Martin and Pipers - **Competitive set**: IP and patent law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hudson Gavin Martin Share of Search**: 13.5% - **Pipers Share of Search**: 0.69% ## Is Hudson Gavin Martin or Pipers more popular in search? - In September 2026, Hudson Gavin Martin had more branded searches than Pipers among IP and patent law firms in New Zealand. Hudson Gavin Martin had about 590 branded searches, while Pipers had 30. Hudson Gavin Martin made up 13.5% of all IP and patent law firm searches we track, and Pipers accounted for 0.69%. - Hudson Gavin Martin was ahead of Pipers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hudson Gavin Martin’s share of searches among IP and patent law firms in New Zealand moved from 12.1% to 13.5%, and its estimated monthly branded searches moved from 480 to 590. - Across the 12 months ending September 2026, Pipers’ share of searches among IP and patent law firms in New Zealand moved from 0.25% to 0.69%, and its estimated monthly branded searches moved from 10 to 30. ## Top IP and patent law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hudson Gavin Martin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pipers was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hudson Gavin Martin was listed before Pipers in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AJ Park | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | James & Wells | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chapman Tripp | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Hudson Gavin Martin | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | P.L. Berry & Associates | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pipers | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Henry Hughes | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Baldwins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IP and patent law firms - Asked ChatGPT "Which IP and patent law firm should I hire in New Zealand?": 1. AJ Park, 2. James & Wells, 3. P.L. Berry & Associates, 4. Chapman Tripp, 5. Hudson Gavin Martin - Asked ChatGPT "What are the best IP and patent law firms in New Zealand?": 1. AJ Park, 2. James & Wells, 3. Chapman Tripp, 4. P.L. Berry & Associates - Asked ChatGPT "What's the best IP and patent law firm in New Zealand for brand protection?": 1. AJ Park, 2. Hudson Gavin Martin, 3. James & Wells - Searched Google, AI Overview "patent attorney nz": 1. AJ Park, 2. James & Wells, 3. Pipers, 4. Henry Hughes - Searched Google, AI Overview "ip law firm nz": 1. AJ Park Not named in any answer: Baldwins. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand IP and patent law firms in September 2026? - In September 2026, Hudson Gavin Martin lost share of searches among IP and patent law firms in New Zealand, from 15.5% to 13.5%. - Estimated monthly branded searches for Pipers in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026. ## Month by month | Month | Hudson Gavin Martin estimated searches | Hudson Gavin Martin Share of Search | Hudson Gavin Martin rank | Pipers estimated searches | Pipers Share of Search | Pipers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 12.1% | 3 | 10 | 0.25% | 8 | | Nov 2025 | 590 | 12.3% | 3 | 20 | 0.42% | 7 | | Dec 2025 | 320 | 9.2% | 3 | 20 | 0.58% | 7 | | Jan 2026 | 390 | 12.8% | 3 | 20 | 0.66% | 7 | | Feb 2026 | 590 | 13.1% | 3 | 20 | 0.44% | 7 | | Mar 2026 | 1.6K | 19.8% | 2 | 20 | 0.25% | 8 | | Apr 2026 | 480 | 10.9% | 3 | 20 | 0.45% | 8 | | May 2026 | 590 | 13.1% | 3 | 30 | 0.67% | 6 | | Jun 2026 | 480 | 12.2% | 3 | 10 | 0.25% | 8 | | Jul 2026 | 480 | 12.5% | 3 | 20 | 0.52% | 7 | | Aug 2026 | 720 | 15.5% | 3 | 40 | 0.86% | 6 | | Sep 2026 | 590 | 13.5% | 3 | 30 | 0.69% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Hudson Gavin Martin’s and Pipers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hudson Gavin Martin**: Measured on the search term “hudson gavin martin”. - **Pipers**: Measured on the search terms “pipers intellectual property” and “pipers patent”, summed into one figure. - [Hudson Gavin Martin profile](/demand/nz/brands/hudson-gavin-martin) - [Pipers profile](/demand/nz/brands/pipers) - [All IP and patent law firms in New Zealand](/demand/nz/categories/nz-ip-law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hudson Gavin Martin or Pipers more popular in search? In September 2026, Hudson Gavin Martin had more branded searches than Pipers among IP and patent law firms in New Zealand. Hudson Gavin Martin had about 590 branded searches, while Pipers had 30. Hudson Gavin Martin made up 13.5% of all IP and patent law firm searches we track, and Pipers accounted for 0.69%. ## Cite this page Brandwave. "Hudson Gavin Martin vs Pipers: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hudson-gavin-martin-vs-pipers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hudson-gavin-martin-vs-pipers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.