--- title: "Hudson Gavin Martin vs James & Wells: Which is searched more in New Zealand?" description: "Is Hudson Gavin Martin or James & Wells more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hudson-gavin-martin-vs-james-and-wells" publisher: "Brandwave" --- # Hudson Gavin Martin vs James & Wells: Which is searched more in New Zealand? Is Hudson Gavin Martin or James & Wells more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hudson Gavin Martin and James & Wells - **Competitive set**: IP and patent law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hudson Gavin Martin Share of Search**: 13.5% - **James & Wells Share of Search**: 3.9% ## Is Hudson Gavin Martin or James & Wells more popular in search? - In September 2026, Hudson Gavin Martin had more branded searches than James & Wells among IP and patent law firms in New Zealand. Hudson Gavin Martin had about 590 branded searches, while James & Wells had 170. Hudson Gavin Martin made up 13.5% of all IP and patent law firm searches we track, and James & Wells accounted for 3.9%. - Hudson Gavin Martin was ahead of James & Wells in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hudson Gavin Martin’s share of searches among IP and patent law firms in New Zealand moved from 12.1% to 13.5%, and its estimated monthly branded searches moved from 480 to 590. - Across the 12 months ending September 2026, James & Wells’ share of searches among IP and patent law firms in New Zealand moved from 6.5% to 3.9%, and its estimated monthly branded searches moved from 260 to 170. ## Top IP and patent law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, James & Wells was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hudson Gavin Martin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. James & Wells was listed before Hudson Gavin Martin in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AJ Park | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | James & Wells | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chapman Tripp | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Hudson Gavin Martin | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | P.L. Berry & Associates | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pipers | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Henry Hughes | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Baldwins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IP and patent law firms - Asked ChatGPT "Which IP and patent law firm should I hire in New Zealand?": 1. AJ Park, 2. James & Wells, 3. P.L. Berry & Associates, 4. Chapman Tripp, 5. Hudson Gavin Martin - Asked ChatGPT "What are the best IP and patent law firms in New Zealand?": 1. AJ Park, 2. James & Wells, 3. Chapman Tripp, 4. P.L. Berry & Associates - Asked ChatGPT "What's the best IP and patent law firm in New Zealand for brand protection?": 1. AJ Park, 2. Hudson Gavin Martin, 3. James & Wells - Searched Google, AI Overview "patent attorney nz": 1. AJ Park, 2. James & Wells, 3. Pipers, 4. Henry Hughes - Searched Google, AI Overview "ip law firm nz": 1. AJ Park Not named in any answer: Baldwins. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand IP and patent law firms in September 2026? - In September 2026, Hudson Gavin Martin lost share of searches among IP and patent law firms in New Zealand, from 15.5% to 13.5%. - Estimated monthly branded searches for James & Wells in New Zealand fell 34.6% over 12 measured months, from 260 to 170 in September 2026. ## Month by month | Month | Hudson Gavin Martin estimated searches | Hudson Gavin Martin Share of Search | Hudson Gavin Martin rank | James & Wells estimated searches | James & Wells Share of Search | James & Wells rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 12.1% | 3 | 260 | 6.5% | 4 | | Nov 2025 | 590 | 12.3% | 3 | 480 | 10% | 4 | | Dec 2025 | 320 | 9.2% | 3 | 170 | 4.9% | 4 | | Jan 2026 | 390 | 12.8% | 3 | 170 | 5.6% | 4 | | Feb 2026 | 590 | 13.1% | 3 | 170 | 3.8% | 4 | | Mar 2026 | 1.6K | 19.8% | 2 | 210 | 2.6% | 4 | | Apr 2026 | 480 | 10.9% | 3 | 170 | 3.8% | 4 | | May 2026 | 590 | 13.1% | 3 | 170 | 3.8% | 4 | | Jun 2026 | 480 | 12.2% | 3 | 210 | 5.3% | 4 | | Jul 2026 | 480 | 12.5% | 3 | 260 | 6.8% | 4 | | Aug 2026 | 720 | 15.5% | 3 | 170 | 3.7% | 4 | | Sep 2026 | 590 | 13.5% | 3 | 170 | 3.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hudson Gavin Martin’s and James & Wells’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hudson Gavin Martin**: Measured on the search term “hudson gavin martin”. - **James & Wells**: Measured on the search terms “james & wells”, “james wells” and “jameswells”, summed into one figure. - [Hudson Gavin Martin profile](/demand/nz/brands/hudson-gavin-martin) - [James & Wells profile](/demand/nz/brands/james-and-wells) - [All IP and patent law firms in New Zealand](/demand/nz/categories/nz-ip-law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hudson Gavin Martin or James & Wells more popular in search? In September 2026, Hudson Gavin Martin had more branded searches than James & Wells among IP and patent law firms in New Zealand. Hudson Gavin Martin had about 590 branded searches, while James & Wells had 170. Hudson Gavin Martin made up 13.5% of all IP and patent law firm searches we track, and James & Wells accounted for 3.9%. ## Cite this page Brandwave. "Hudson Gavin Martin vs James & Wells: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hudson-gavin-martin-vs-james-and-wells This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hudson-gavin-martin-vs-james-and-wells. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.