--- title: "Huda Beauty vs Natasha Denona: Which is searched more in New Zealand?" description: "Is Huda Beauty or Natasha Denona more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/huda-beauty-vs-natasha-denona" publisher: "Brandwave" --- # Huda Beauty vs Natasha Denona: Which is searched more in New Zealand? Is Huda Beauty or Natasha Denona more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huda Beauty and Natasha Denona - **Competitive set**: Eyeshadow palette brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Huda Beauty Share of Search**: 11.9% - **Natasha Denona Share of Search**: 1.8% ## Is Huda Beauty or Natasha Denona more popular in search? - In September 2026, Huda Beauty had more branded searches than Natasha Denona among eyeshadow palette brands in New Zealand. Huda Beauty had about 3,110 branded searches, while Natasha Denona had 480. Huda Beauty made up 11.9% of all eyeshadow palette brand searches we track, and Natasha Denona accounted for 1.8%. - Huda Beauty was ahead of Natasha Denona in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Huda Beauty’s share of searches among eyeshadow palette brands in New Zealand moved from 12.6% to 11.9%, and its estimated monthly branded searches moved from 2.8K to 3.1K. - Across the 12 months ending September 2026, Natasha Denona’s share of searches among eyeshadow palette brands in New Zealand moved from 2.1% to 1.8%, and its estimated monthly branded searches held steady at 480. ## Top eyeshadow palette brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Natasha Denona was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Huda Beauty was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Natasha Denona was listed before Huda Beauty in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anastasia Beverly Hills | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Natasha Denona | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Maybelline | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | MAC | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Huda Beauty | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bobbi Brown | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about eyeshadow palette brands - Asked ChatGPT "Which eyeshadow palette brand should I buy in New Zealand?": 1. Anastasia Beverly Hills, 2. Natasha Denona, 3. Maybelline, 4. Huda Beauty - Asked ChatGPT "What are the best eyeshadow palette brands in New Zealand?": 1. Natasha Denona, 2. Anastasia Beverly Hills, 3. Huda Beauty, 4. MAC, 5. Maybelline - Asked ChatGPT "What's the best eyeshadow palette brand in New Zealand for everyday makeup?": 1. Maybelline, 2. MAC - Searched Google, AI Overview "neutral eyeshadow palette": 1. Anastasia Beverly Hills, 2. Natasha Denona Not named in any answer: Charlotte Tilbury and Bobbi Brown. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand eyeshadow palette brands in September 2026? Neither Huda Beauty nor Natasha Denona moved beyond provider rounding among eyeshadow palette brands in Sep 2026. ## Month by month | Month | Huda Beauty estimated searches | Huda Beauty Share of Search | Huda Beauty rank | Natasha Denona estimated searches | Natasha Denona Share of Search | Natasha Denona rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 12.6% | 3 | 480 | 2.1% | 7 | | Nov 2025 | 5.5K | 20.4% | 3 | 590 | 2.2% | 7 | | Dec 2025 | 2.6K | 11.8% | 3 | 390 | 1.8% | 7 | | Jan 2026 | 3.4K | 16.8% | 3 | 390 | 1.9% | 7 | | Feb 2026 | 2.1K | 12.5% | 3 | 260 | 1.5% | 7 | | Mar 2026 | 2.2K | 11.3% | 3 | 260 | 1.4% | 7 | | Apr 2026 | 2.3K | 11.7% | 3 | 320 | 1.7% | 7 | | May 2026 | 2.3K | 11.5% | 3 | 390 | 1.9% | 7 | | Jun 2026 | 2.4K | 10.9% | 3 | 320 | 1.5% | 7 | | Jul 2026 | 2.6K | 10.7% | 3 | 390 | 1.6% | 7 | | Aug 2026 | 3K | 11.8% | 3 | 480 | 1.9% | 7 | | Sep 2026 | 3.1K | 11.9% | 3 | 480 | 1.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Huda Beauty’s and Natasha Denona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huda Beauty**: Measured on the search terms “huda beauty”, “huda beauty blush”, “huda beauty concealer”, “huda beauty foundation”, “huda beauty lipstick”, “huda beauty mascara” and “huda beauty powder”, summed into one figure. - **Natasha Denona**: Measured on the search term “natasha denona”. - [Huda Beauty profile](/demand/nz/brands/huda-beauty) - [Natasha Denona profile](/demand/nz/brands/natasha-denona) - [All eyeshadow palette brands in New Zealand](/demand/nz/categories/nz-eyeshadow-palette-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Huda Beauty or Natasha Denona more popular in search? In September 2026, Huda Beauty had more branded searches than Natasha Denona among eyeshadow palette brands in New Zealand. Huda Beauty had about 3,110 branded searches, while Natasha Denona had 480. Huda Beauty made up 11.9% of all eyeshadow palette brand searches we track, and Natasha Denona accounted for 1.8%. ## Cite this page Brandwave. "Huda Beauty vs Natasha Denona: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/huda-beauty-vs-natasha-denona This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/huda-beauty-vs-natasha-denona. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.