--- title: "Huda Beauty vs Kosas: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Huda Beauty or Kosas? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/huda-beauty-vs-kosas" publisher: "Brandwave" --- # Huda Beauty vs Kosas: Which is more popular by branded search in New Zealand? Which is more popular in search, Huda Beauty or Kosas? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huda Beauty and Kosas - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Huda Beauty Share of Search**: 2.6% - **Kosas Share of Search**: 0.9% ## Which is more popular in search, Huda Beauty or Kosas? - In August 2026, Huda Beauty had more branded searches than Kosas among makeup and cosmetics brands in New Zealand. Huda Beauty was estimated to have 4.3K branded searches compared to Kosas’ 1.5K, and held a 2.6% Share of Search versus Kosas’ 0.9%. - Huda Beauty was ahead of Kosas in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Huda Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 2.7% to 2.6%, and its estimated monthly branded searches moved from 4.1K to 4.3K. - Across the 11 months ending August 2026, Kosas’ estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 0.93% to 0.9%, and its estimated monthly branded searches moved from 1.4K to 1.5K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, Huda Beauty rose from 14th to 11th among makeup and cosmetics brands in New Zealand. - In August 2026, Kosas rose from 27th to 26th among makeup and cosmetics brands in New Zealand. ## Month by month | Month | Huda Beauty estimated searches | Huda Beauty Share of Search | Huda Beauty rank | Kosas estimated searches | Kosas Share of Search | Kosas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1K | 2.7% | 12 | 1.4K | 0.93% | 26 | | Nov 2025 | 7.3K | 3.8% | 8 | 1.4K | 0.75% | 26 | | Dec 2025 | 3.8K | 2.2% | 13 | 1.3K | 0.75% | 26 | | Jan 2026 | 4.8K | 3.5% | 9 | 1.1K | 0.79% | 28 | | Feb 2026 | 3.1K | 2.5% | 12 | 1K | 0.82% | 28 | | Mar 2026 | 3K | 2.2% | 11 | 1.1K | 0.81% | 28 | | Apr 2026 | 3.3K | 2.4% | 13 | 1.2K | 0.87% | 26 | | May 2026 | 3.3K | 2.2% | 13 | 1.1K | 0.76% | 29 | | Jun 2026 | 3.4K | 2.3% | 14 | 1.2K | 0.79% | 28 | | Jul 2026 | 3.7K | 2.2% | 14 | 1.3K | 0.78% | 27 | | Aug 2026 | 4.3K | 2.6% | 11 | 1.5K | 0.9% | 26 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Huda Beauty’s and Kosas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huda Beauty**: Measured on the search terms “huda beauty”, “huda beauty blush”, “huda beauty concealer”, “huda beauty eye palette”, “huda beauty eyeshadow palette”, “huda beauty famous lipstick”, “huda beauty foundation”, “huda beauty icon lipstick”, “huda beauty lipstick”, “huda beauty loose powder”, “huda beauty makeup”, “huda beauty mascara”, “huda beauty nz”, “huda beauty powder” and “huda beauty setting powder”, summed into one figure. - **Kosas**: Measured on the search terms “kosas”, “kosas blush”, “kosas concealer”, “kosas foundation”, “kosas makeup”, “kosas mascara”, “kosas nz”, “kosas powder” and “kosas revealer concealer”, summed into one figure. - [Huda Beauty profile](/demand/nz/brands/huda-beauty) - [Kosas profile](/demand/nz/brands/kosas) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Huda Beauty or Kosas? In August 2026, Huda Beauty had more branded searches than Kosas among makeup and cosmetics brands in New Zealand. Huda Beauty was estimated to have 4.3K branded searches compared to Kosas’ 1.5K, and held a 2.6% Share of Search versus Kosas’ 0.9%. ## Cite this page Brandwave. "Huda Beauty vs Kosas: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/huda-beauty-vs-kosas This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/huda-beauty-vs-kosas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.