--- title: "Huckleberry vs Pregnancy+: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Huckleberry or Pregnancy+? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/huckleberry-vs-pregnancy" publisher: "Brandwave" --- # Huckleberry vs Pregnancy+: Which is more popular by branded search in New Zealand? Which is more popular in search, Huckleberry or Pregnancy+? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huckleberry and Pregnancy+ - **Competitive set**: Pregnancy and baby apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Huckleberry Share of Search**: 6.5% - **Pregnancy+ Share of Search**: 90.2% ## Which is more popular in search, Huckleberry or Pregnancy+? - In August 2026, Pregnancy+ had more branded searches than Huckleberry among pregnancy and baby apps in New Zealand. Pregnancy+ was estimated to have 3.9K branded searches compared to Huckleberry’s 280, and held a 90.2% Share of Search versus Huckleberry’s 6.5%. - Pregnancy+ was ahead of Huckleberry in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps in New Zealand moved from 8.9% to 6.5%, and its estimated monthly branded searches moved from 340 to 280. - Across the 11 months ending August 2026, Pregnancy+’s estimated Share of Search among pregnancy and baby apps in New Zealand moved from 85% to 90.2%, and its estimated monthly branded searches moved from 3.2K to 3.9K. ## How did search popularity change for New Zealand pregnancy and baby apps in August 2026? - In August 2026, Huckleberry gained estimated Share of Search among pregnancy and baby apps in New Zealand, from 4.5% to 6.5%. - In August 2026, Pregnancy+ lost estimated Share of Search among pregnancy and baby apps in New Zealand, from 92.9% to 90.2%. ## Month by month | Month | Huckleberry estimated searches | Huckleberry Share of Search | Huckleberry rank | Pregnancy+ estimated searches | Pregnancy+ Share of Search | Pregnancy+ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 340 | 8.9% | 2 | 3.2K | 85% | 1 | | Nov 2025 | 330 | 8.8% | 2 | 3.3K | 86.4% | 1 | | Dec 2025 | 330 | 6.3% | 2 | 4.7K | 90.8% | 1 | | Jan 2026 | 330 | 8.8% | 2 | 3.3K | 86.2% | 1 | | Feb 2026 | 310 | 9.9% | 2 | 2.7K | 85% | 1 | | Mar 2026 | 360 | 8% | 2 | 3.9K | 86.9% | 1 | | Apr 2026 | 350 | 9.6% | 2 | 3.2K | 86.9% | 1 | | May 2026 | 340 | 9.1% | 2 | 3.2K | 86.1% | 1 | | Jun 2026 | 250 | 5.7% | 2 | 3.9K | 89.7% | 1 | | Jul 2026 | 280 | 4.5% | 2 | 5.8K | 92.9% | 1 | | Aug 2026 | 280 | 6.5% | 2 | 3.9K | 90.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Huckleberry’s and Pregnancy+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huckleberry**: Measured on the search terms “huckleberry app”, “huckleberry grocery”, “huckleberry near me”, “huckleberry nz”, “huckleberry organic”, “huckleberry sleep” and “huckleberry store”, summed into one figure. - **Pregnancy+**: Measured on the search terms “pregnancy”, “pregnancy app”, “pregnancy near me”, “pregnancy nz”, “pregnancy online” and “pregnancy plus app”, summed into one figure. - [Huckleberry profile](/demand/nz/brands/huckleberry) - [Pregnancy+ profile](/demand/nz/brands/pregnancy) - [All pregnancy and baby apps in New Zealand](/demand/nz/categories/nz-pregnancy-and-baby-apps): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Huckleberry or Pregnancy+? In August 2026, Pregnancy+ had more branded searches than Huckleberry among pregnancy and baby apps in New Zealand. Pregnancy+ was estimated to have 3.9K branded searches compared to Huckleberry’s 280, and held a 90.2% Share of Search versus Huckleberry’s 6.5%. ## Cite this page Brandwave. "Huckleberry vs Pregnancy+: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/huckleberry-vs-pregnancy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/huckleberry-vs-pregnancy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.