--- title: "Huckleberry vs Moore Wilson's: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Huckleberry or Moore Wilson's? Compare estimated monthly branded-search demand and Share of Search inside the Specialty grocers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/huckleberry-vs-moore-wilsons" publisher: "Brandwave" --- # Huckleberry vs Moore Wilson's: Which is more popular by branded search in New Zealand? Which is more popular in search, Huckleberry or Moore Wilson's? Compare estimated monthly branded-search demand and Share of Search inside the Specialty grocers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huckleberry and Moore Wilson's - **Competitive set**: Specialty grocers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Huckleberry Share of Search**: 0.62% - **Moore Wilson's Share of Search**: 27.9% ## Which is more popular in search, Huckleberry or Moore Wilson's? - In August 2026, Moore Wilson's had more branded searches than Huckleberry among specialty grocers in New Zealand. Moore Wilson's was estimated to have 12.6K branded searches compared to Huckleberry’s 280, and held a 27.9% Share of Search versus Huckleberry’s 0.62%. - Moore Wilson's was ahead of Huckleberry in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among specialty grocers in New Zealand moved from 0.64% to 0.62%, and its estimated monthly branded searches moved from 340 to 280. - Across the 11 months ending August 2026, Moore Wilson's’ estimated Share of Search among specialty grocers in New Zealand moved from 35.8% to 27.9%, and its estimated monthly branded searches moved from 19K to 12.6K. ## How did search popularity change for New Zealand specialty grocers in August 2026? - In August 2026, Moore Wilson's lost estimated Share of Search among specialty grocers in New Zealand, from 31.8% to 27.9%. - Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026. ## Month by month | Month | Huckleberry estimated searches | Huckleberry Share of Search | Huckleberry rank | Moore Wilson's estimated searches | Moore Wilson's Share of Search | Moore Wilson's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 340 | 0.64% | 5 | 19K | 35.8% | 2 | | Nov 2025 | 330 | 0.56% | 5 | 19.2K | 32.3% | 2 | | Dec 2025 | 330 | 0.34% | 5 | 28.6K | 29.4% | 2 | | Jan 2026 | 330 | 0.64% | 5 | 15.7K | 30.4% | 2 | | Feb 2026 | 310 | 0.62% | 5 | 15.5K | 31% | 2 | | Mar 2026 | 360 | 0.72% | 5 | 15.4K | 31.1% | 2 | | Apr 2026 | 350 | 0.66% | 5 | 18.7K | 35.4% | 2 | | May 2026 | 340 | 0.69% | 5 | 15.5K | 31.4% | 2 | | Jun 2026 | 250 | 0.58% | 5 | 12.7K | 29.3% | 2 | | Jul 2026 | 280 | 0.58% | 5 | 15.3K | 31.8% | 2 | | Aug 2026 | 280 | 0.62% | 5 | 12.6K | 27.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Huckleberry’s and Moore Wilson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huckleberry**: Measured on the search terms “huckleberry app”, “huckleberry grocery”, “huckleberry near me”, “huckleberry nz”, “huckleberry organic”, “huckleberry sleep” and “huckleberry store”, summed into one figure. - **Moore Wilson's**: Measured on the search terms “moore wilsons”, “moore wilsons near me”, “moore wilsons new zealand”, “moore wilsons nz”, “moore wilsons online”, “moorewilsons”, “moorewilsons co nz” and “moorewilsons nz”, summed into one figure. - [Huckleberry profile](/demand/nz/brands/huckleberry) - [Moore Wilson's profile](/demand/nz/brands/moore-wilsons) - [All specialty grocers in New Zealand](/demand/nz/categories/nz-specialty-grocers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Huckleberry or Moore Wilson's? In August 2026, Moore Wilson's had more branded searches than Huckleberry among specialty grocers in New Zealand. Moore Wilson's was estimated to have 12.6K branded searches compared to Huckleberry’s 280, and held a 27.9% Share of Search versus Huckleberry’s 0.62%. ## Cite this page Brandwave. "Huckleberry vs Moore Wilson's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/huckleberry-vs-moore-wilsons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/huckleberry-vs-moore-wilsons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.