--- title: "Huckleberry vs The Bump: Which is searched more in New Zealand?" description: "Is Huckleberry or The Bump more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/huckleberry-app-vs-the-bump" publisher: "Brandwave" --- # Huckleberry vs The Bump: Which is searched more in New Zealand? Is Huckleberry or The Bump more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huckleberry and The Bump - **Competitive set**: Pregnancy and baby apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **Huckleberry Share of Search**: 10.5% - **The Bump Share of Search**: 10.5% ## Is Huckleberry or The Bump more popular in search? - In September 2026, Huckleberry and The Bump were level in searches among pregnancy and baby apps in New Zealand, with an estimated 110 branded searches each, at 10.5% of the total each. - Huckleberry was ahead of The Bump in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Huckleberry’s share of searches among pregnancy and baby apps in New Zealand moved from 13.8% to 10.5%, and its estimated monthly branded searches held steady at 110. - Across the 12 months ending September 2026, The Bump’s share of searches among pregnancy and baby apps in New Zealand moved from 26.3% to 10.5%, and its estimated monthly branded searches moved from 210 to 110. ## Top pregnancy and baby apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Huckleberry was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The Bump did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pregnancy+ | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Tuku Iho | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Whānau Āwhina Plunket | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Huckleberry | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | The Bump | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BabyCentre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pregnancy and baby apps - Asked ChatGPT "Which pregnancy or baby app should I use in New Zealand?": 1. Pregnancy+, 2. Whānau Āwhina Plunket - Asked ChatGPT "What are the best pregnancy and baby apps in New Zealand?": 1. Pregnancy+, 2. Tuku Iho, 3. Whānau Āwhina Plunket - Asked ChatGPT "What's the best pregnancy or baby app in New Zealand for new parents?": 1. Pregnancy+, 2. Tuku Iho, 3. Whānau Āwhina Plunket - Searched Google, AI Overview "parenting app nz": named none of the brands we track - Searched Google, AI Overview "baby sleep app": 1. Huckleberry Not named in any answer: The Bump and BabyCentre. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pregnancy and baby apps in September 2026? - In September 2026, Huckleberry lost share of searches among pregnancy and baby apps in New Zealand, from 12.2% to 10.5%. - In September 2026, The Bump lost share of searches among pregnancy and baby apps in New Zealand, from 12.2% to 10.5%. ## Month by month | Month | Huckleberry estimated searches | Huckleberry Share of Search | Huckleberry rank | The Bump estimated searches | The Bump Share of Search | The Bump rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 13.8% | 4 | 210 | 26.3% | 1 | | Nov 2025 | 110 | 13.4% | 4 | 170 | 20.7% | 2 | | Dec 2025 | 90 | 15.3% | 4 | 110 | 18.6% | 3 | | Jan 2026 | 110 | 13.9% | 4 | 170 | 21.5% | 2 | | Feb 2026 | 110 | 15.7% | 3 | 110 | 15.7% | 4 | | Mar 2026 | 110 | 12.1% | 5 | 210 | 23.1% | 2 | | Apr 2026 | 110 | 17.5% | 3 | 110 | 17.5% | 4 | | May 2026 | 110 | 12.5% | 5 | 140 | 15.9% | 4 | | Jun 2026 | 70 | 8.5% | 5 | 170 | 20.7% | 3 | | Jul 2026 | 110 | 11.6% | 5 | 140 | 14.7% | 4 | | Aug 2026 | 110 | 12.2% | 4 | 110 | 12.2% | 5 | | Sep 2026 | 110 | 10.5% | 4 | 110 | 10.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Huckleberry’s and The Bump’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huckleberry**: Measured on the search term “huckleberry app”. - **The Bump**: Measured on the search terms “the bump” and “thebump”, summed into one figure. - [Huckleberry profile](/demand/nz/brands/huckleberry-app) - [The Bump profile](/demand/nz/brands/the-bump) - [All pregnancy and baby apps in New Zealand](/demand/nz/categories/nz-pregnancy-and-baby-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Huckleberry or The Bump more popular in search? In September 2026, Huckleberry and The Bump were level in searches among pregnancy and baby apps in New Zealand, with an estimated 110 branded searches each, at 10.5% of the total each. ## Cite this page Brandwave. "Huckleberry vs The Bump: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/huckleberry-app-vs-the-bump This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/huckleberry-app-vs-the-bump. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.