--- title: "Huckleberry vs Pregnancy+: Which is searched more in New Zealand?" description: "Is Huckleberry or Pregnancy+ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/huckleberry-app-vs-pregnancy" publisher: "Brandwave" --- # Huckleberry vs Pregnancy+: Which is searched more in New Zealand? Is Huckleberry or Pregnancy+ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huckleberry and Pregnancy+ - **Competitive set**: Pregnancy and baby apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **Huckleberry Share of Search**: 10.5% - **Pregnancy+ Share of Search**: 15.2% ## Is Huckleberry or Pregnancy+ more popular in search? - In September 2026, Pregnancy+ had more branded searches than Huckleberry among pregnancy and baby apps in New Zealand. Pregnancy+ had about 160 branded searches, while Huckleberry had 110. Pregnancy+ made up 15.2% of all pregnancy and baby app searches we track, and Huckleberry accounted for 10.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Huckleberry took it in February 2026, Pregnancy+ took it in March 2026. - Across the 12 months ending September 2026, Huckleberry’s share of searches among pregnancy and baby apps in New Zealand moved from 13.8% to 10.5%, and its estimated monthly branded searches held steady at 110. - Across the 12 months ending September 2026, Pregnancy+’s share of searches among pregnancy and baby apps in New Zealand moved from 18.8% to 15.2%, and its estimated monthly branded searches moved from 150 to 160. ## Top pregnancy and baby apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pregnancy+ was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Huckleberry was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pregnancy+ was listed before Huckleberry in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pregnancy+ | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Tuku Iho | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Whānau Āwhina Plunket | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Huckleberry | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | The Bump | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BabyCentre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pregnancy and baby apps - Asked ChatGPT "Which pregnancy or baby app should I use in New Zealand?": 1. Pregnancy+, 2. Whānau Āwhina Plunket - Asked ChatGPT "What are the best pregnancy and baby apps in New Zealand?": 1. Pregnancy+, 2. Tuku Iho, 3. Whānau Āwhina Plunket - Asked ChatGPT "What's the best pregnancy or baby app in New Zealand for new parents?": 1. Pregnancy+, 2. Tuku Iho, 3. Whānau Āwhina Plunket - Searched Google, AI Overview "parenting app nz": named none of the brands we track - Searched Google, AI Overview "baby sleep app": 1. Huckleberry Not named in any answer: The Bump and BabyCentre. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pregnancy and baby apps in September 2026? - In September 2026, Huckleberry lost share of searches among pregnancy and baby apps in New Zealand, from 12.2% to 10.5%. - In September 2026, Pregnancy+ lost share of searches among pregnancy and baby apps in New Zealand, from 16.7% to 15.2%. ## Month by month | Month | Huckleberry estimated searches | Huckleberry Share of Search | Huckleberry rank | Pregnancy+ estimated searches | Pregnancy+ Share of Search | Pregnancy+ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 13.8% | 4 | 150 | 18.8% | 3 | | Nov 2025 | 110 | 13.4% | 4 | 120 | 14.6% | 3 | | Dec 2025 | 90 | 15.3% | 4 | 150 | 25.4% | 2 | | Jan 2026 | 110 | 13.9% | 4 | 150 | 19% | 3 | | Feb 2026 | 110 | 15.7% | 3 | 100 | 14.3% | 5 | | Mar 2026 | 110 | 12.1% | 5 | 150 | 16.5% | 4 | | Apr 2026 | 110 | 17.5% | 3 | 120 | 19% | 2 | | May 2026 | 110 | 12.5% | 5 | 150 | 17% | 3 | | Jun 2026 | 70 | 8.5% | 5 | 150 | 18.3% | 4 | | Jul 2026 | 110 | 11.6% | 5 | 220 | 23.2% | 2 | | Aug 2026 | 110 | 12.2% | 4 | 150 | 16.7% | 3 | | Sep 2026 | 110 | 10.5% | 4 | 160 | 15.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Huckleberry’s and Pregnancy+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huckleberry**: Measured on the search term “huckleberry app”. - **Pregnancy+**: Measured on the search terms “pregnancy app” and “pregnancy plus app”, summed into one figure. - [Huckleberry profile](/demand/nz/brands/huckleberry-app) - [Pregnancy+ profile](/demand/nz/brands/pregnancy) - [All pregnancy and baby apps in New Zealand](/demand/nz/categories/nz-pregnancy-and-baby-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Huckleberry or Pregnancy+ more popular in search? In September 2026, Pregnancy+ had more branded searches than Huckleberry among pregnancy and baby apps in New Zealand. Pregnancy+ had about 160 branded searches, while Huckleberry had 110. Pregnancy+ made up 15.2% of all pregnancy and baby app searches we track, and Huckleberry accounted for 10.5%. ## Cite this page Brandwave. "Huckleberry vs Pregnancy+: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/huckleberry-app-vs-pregnancy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/huckleberry-app-vs-pregnancy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.