--- title: "HubSpot vs Ruler Analytics: Which is searched more in New Zealand?" description: "Is HubSpot or Ruler Analytics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing attribution platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hubspot-vs-ruler-analytics" publisher: "Brandwave" --- # HubSpot vs Ruler Analytics: Which is searched more in New Zealand? Is HubSpot or Ruler Analytics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing attribution platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubSpot and Ruler Analytics - **Competitive set**: Marketing attribution platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **HubSpot Share of Search**: 0.2% - **Ruler Analytics Share of Search**: 0% ## Is HubSpot or Ruler Analytics more popular in search? - In September 2026, HubSpot had more branded searches than Ruler Analytics among marketing attribution platforms in New Zealand. HubSpot had about 20 branded searches, while Ruler Analytics had 0. HubSpot made up 0.2% of all marketing attribution platform searches we track, and Ruler Analytics accounted for 0%. - HubSpot was ahead of Ruler Analytics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HubSpot’s share of searches among marketing attribution platforms in New Zealand moved from 0.42% to 0.2%, and its estimated monthly branded searches moved from 40 to 20. - Across the 12 months ending September 2026, Ruler Analytics’ share of searches among marketing attribution platforms in New Zealand moved from 0.1% to 0%, and its estimated monthly branded searches moved from 10 to 0. ## Top marketing attribution platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, HubSpot appeared in all four answers. Ruler Analytics was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. HubSpot and Ruler Analytics were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Triple Whale | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Google Analytics | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Dreamdata | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | HubSpot | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Ruler Analytics | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Cometly | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Northbeam | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Rockerbox | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fospha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about marketing attribution platforms - Asked ChatGPT "Which marketing attribution platform should I use in New Zealand?": 1. Google Analytics, 2. Triple Whale, 3. Ruler Analytics, 4. Dreamdata, 5. HubSpot - Asked ChatGPT "What are the best marketing attribution platforms in New Zealand?": 1. Triple Whale, 2. HubSpot, 3. Dreamdata, 4. Google Analytics, 5. Ruler Analytics, 6. Northbeam - Asked ChatGPT "What's the best marketing attribution platform in New Zealand for ad spend tracking?": 1. Triple Whale, 2. Google Analytics, 3. HubSpot, 4. Dreamdata - Searched Google, AI Overview "marketing attribution software": 1. Cometly, 2. Dreamdata, 3. Ruler Analytics, 4. HubSpot, 5. Google Analytics Not named in any answer: Rockerbox and Fospha. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand marketing attribution platforms in September 2026? - In September 2026, HubSpot rose from 7th to 5th among marketing attribution platforms in New Zealand. - Estimated monthly branded searches for Ruler Analytics in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## Month by month | Month | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | Ruler Analytics estimated searches | Ruler Analytics Share of Search | Ruler Analytics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 0.42% | 4 | 10 | 0.1% | 8 | | Nov 2025 | 20 | 0.21% | 7 | 10 | 0.1% | 9 | | Dec 2025 | 10 | 0.15% | 8 | 10 | 0.15% | 9 | | Jan 2026 | 20 | 0.25% | 6 | 10 | 0.12% | 9 | | Feb 2026 | 20 | 0.24% | 5 | 10 | 0.12% | 9 | | Mar 2026 | 20 | 0.17% | 5 | 10 | 0.09% | 9 | | Apr 2026 | 10 | 0.1% | 8 | 0 | 0% | 9 | | May 2026 | 30 | 0.3% | 5 | 10 | 0.1% | 9 | | Jun 2026 | 20 | 0.2% | 6 | 10 | 0.1% | 9 | | Jul 2026 | 30 | 0.3% | 5 | 10 | 0.1% | 8 | | Aug 2026 | 20 | 0.2% | 7 | 10 | 0.1% | 9 | | Sep 2026 | 20 | 0.2% | 5 | 0 | 0% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using HubSpot’s and Ruler Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubSpot**: Measured on the search term “hubspot marketing hub”. - **Ruler Analytics**: Measured on the search term “ruler analytics”. - [HubSpot profile](/demand/nz/brands/hubspot) - [Ruler Analytics profile](/demand/nz/brands/ruler-analytics) - [All marketing attribution platforms in New Zealand](/demand/nz/categories/nz-marketing-attribution-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HubSpot or Ruler Analytics more popular in search? In September 2026, HubSpot had more branded searches than Ruler Analytics among marketing attribution platforms in New Zealand. HubSpot had about 20 branded searches, while Ruler Analytics had 0. HubSpot made up 0.2% of all marketing attribution platform searches we track, and Ruler Analytics accounted for 0%. ## Cite this page Brandwave. "HubSpot vs Ruler Analytics: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hubspot-vs-ruler-analytics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hubspot-vs-ruler-analytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.