--- title: "HubSpot vs Ortto: Which is searched more in New Zealand?" description: "Is HubSpot or Ortto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hubspot-vs-ortto" publisher: "Brandwave" --- # HubSpot vs Ortto: Which is searched more in New Zealand? Is HubSpot or Ortto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubSpot and Ortto - **Competitive set**: Marketing automation platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **HubSpot Share of Search**: 0.23% - **Ortto Share of Search**: 0.17% ## Is HubSpot or Ortto more popular in search? - In September 2026, HubSpot had more branded searches than Ortto among marketing automation platforms in New Zealand. HubSpot had about 40 branded searches, while Ortto had 30. HubSpot made up 0.23% of all marketing automation platform searches we track, and Ortto accounted for 0.17%. - The lead changed hands 4 times in the 12 months ending September 2026: Ortto took it in November 2025, HubSpot took it in January 2026, Ortto took it in August 2026, HubSpot took it in September 2026. - Across the 12 months ending September 2026, HubSpot’s share of searches among marketing automation platforms in New Zealand moved from 0.41% to 0.23%, and its estimated monthly branded searches moved from 80 to 40. - Across the 12 months ending September 2026, Ortto’s share of searches among marketing automation platforms in New Zealand moved from 0.21% to 0.17%, and its estimated monthly branded searches moved from 40 to 30. ## Top marketing automation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ortto was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HubSpot was listed before Ortto in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ActiveCampaign | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HubSpot | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Klaviyo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mailchimp | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Adobe Marketo Engage | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ortto | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Brevo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Keap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing automation platforms - Asked ChatGPT "Which marketing automation platform should I use in New Zealand?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Mailchimp, 5. Brevo - Asked ChatGPT "What are the best marketing automation platforms in New Zealand?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Mailchimp, 5. Ortto, 6. Adobe Marketo Engage - Asked ChatGPT "What's the best marketing automation platform in New Zealand for customer journeys?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo - Searched Google, AI Overview "marketing automation platforms": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Adobe Marketo Engage - Searched Google, AI Overview "email automation software": 1. ActiveCampaign, 2. Klaviyo Not named in any answer: Keap. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand marketing automation platforms in September 2026? - In September 2026, HubSpot rose from 7th to 6th among marketing automation platforms in New Zealand. - In September 2026, Ortto fell from 6th to 7th among marketing automation platforms in New Zealand. ## Month by month | Month | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | Ortto estimated searches | Ortto Share of Search | Ortto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 0.41% | 5 | 40 | 0.21% | 7 | | Nov 2025 | 30 | 0.16% | 7 | 50 | 0.26% | 6 | | Dec 2025 | 30 | 0.23% | 6 | 30 | 0.23% | 7 | | Jan 2026 | 70 | 0.51% | 5 | 20 | 0.14% | 7 | | Feb 2026 | 70 | 0.44% | 5 | 20 | 0.13% | 7 | | Mar 2026 | 190 | 0.94% | 5 | 40 | 0.2% | 7 | | Apr 2026 | 80 | 0.47% | 6 | 70 | 0.41% | 7 | | May 2026 | 80 | 0.45% | 6 | 20 | 0.11% | 7 | | Jun 2026 | 50 | 0.29% | 6 | 40 | 0.24% | 7 | | Jul 2026 | 70 | 0.41% | 6 | 30 | 0.18% | 7 | | Aug 2026 | 30 | 0.2% | 7 | 40 | 0.27% | 6 | | Sep 2026 | 40 | 0.23% | 6 | 30 | 0.17% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using HubSpot’s and Ortto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubSpot**: Measured on the search terms “hubspot marketing” and “hubspot marketing hub”, summed into one figure. - **Ortto**: Measured on the search terms “ortto” and “ortto ai”, summed into one figure. - [HubSpot profile](/demand/nz/brands/hubspot) - [Ortto profile](/demand/nz/brands/ortto) - [All marketing automation platforms in New Zealand](/demand/nz/categories/nz-marketing-automation-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HubSpot or Ortto more popular in search? In September 2026, HubSpot had more branded searches than Ortto among marketing automation platforms in New Zealand. HubSpot had about 40 branded searches, while Ortto had 30. HubSpot made up 0.23% of all marketing automation platform searches we track, and Ortto accounted for 0.17%. ## Cite this page Brandwave. "HubSpot vs Ortto: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hubspot-vs-ortto This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hubspot-vs-ortto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.