---
title: "HubSpot vs Insightly: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, HubSpot or Insightly? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hubspot-vs-insightly"
publisher: "Brandwave"
---

# HubSpot vs Insightly: Which is more popular by branded search in New Zealand?

Which is more popular in search, HubSpot or Insightly? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HubSpot and Insightly
- **Competitive set**: CRM platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **HubSpot Share of Search**: 39.8%
- **Insightly Share of Search**: 0.42%

## Which is more popular in search, HubSpot or Insightly?

- In August 2026, HubSpot had more branded searches than Insightly among CRM platforms in New Zealand. HubSpot was estimated to have 9.4K branded searches compared to Insightly’s 100, and held a 39.8% Share of Search versus Insightly’s 0.42%.
- HubSpot was ahead of Insightly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms in New Zealand moved from 36.1% to 39.8%, and its estimated monthly branded searches moved from 8.2K to 9.4K.
- Across the 11 months ending August 2026, Insightly’s estimated Share of Search among CRM platforms in New Zealand moved from 0.75% to 0.42%, and its estimated monthly branded searches moved from 170 to 100.

## How did search popularity change for New Zealand CRM platforms in August 2026?

- In August 2026, HubSpot gained estimated Share of Search among CRM platforms in New Zealand, from 38.1% to 39.8%.
- Estimated monthly branded searches for Insightly in New Zealand fell 41.2% over 11 measured months, from 170 to 100 in August 2026.

## Month by month

| Month | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | Insightly estimated searches | Insightly Share of Search | Insightly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.2K | 36.1% | 1 | 170 | 0.75% | 6 |
| Nov 2025 | 8K | 38% | 1 | 220 | 1% | 7 |
| Dec 2025 | 5.4K | 37% | 1 | 120 | 0.82% | 7 |
| Jan 2026 | 8.2K | 42.9% | 1 | 130 | 0.68% | 7 |
| Feb 2026 | 8.3K | 36.6% | 1 | 130 | 0.57% | 7 |
| Mar 2026 | 10.6K | 41.1% | 1 | 130 | 0.51% | 7 |
| Apr 2026 | 9.8K | 43% | 1 | 90 | 0.4% | 7 |
| May 2026 | 10.3K | 39.6% | 1 | 90 | 0.35% | 8 |
| Jun 2026 | 11.9K | 42.8% | 1 | 100 | 0.36% | 7 |
| Jul 2026 | 8K | 38.1% | 1 | 80 | 0.38% | 8 |
| Aug 2026 | 9.4K | 39.8% | 1 | 100 | 0.42% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HubSpot’s and Insightly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HubSpot**: Measured on the search terms “hubspot”, “hubspot academy”, “hubspot api”, “hubspot com”, “hubspot cost”, “hubspot crm”, “hubspot marketing”, “hubspot marketing automation”, “hubspot marketing hub”, “hubspot near me”, “hubspot nz”, “hubspot online”, “hubspot professional”, “hubspot software” and “hubspot what is”, summed into one figure.
- **Insightly**: Measured on the search terms “insightly”, “insightly com”, “insightly crm”, “insightly pricing” and “insightly software”, summed into one figure.

- [HubSpot profile](/demand/nz/brands/hubspot)
- [Insightly profile](/demand/nz/brands/insightly)
- [All CRM platforms in New Zealand](/demand/nz/categories/nz-crm-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HubSpot or Insightly?

In August 2026, HubSpot had more branded searches than Insightly among CRM platforms in New Zealand. HubSpot was estimated to have 9.4K branded searches compared to Insightly’s 100, and held a 39.8% Share of Search versus Insightly’s 0.42%.

## Cite this page

Brandwave. "HubSpot vs Insightly: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hubspot-vs-insightly

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hubspot-vs-insightly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.