--- title: "HubSpot Sales Hub vs Instantly: Which is searched more in New Zealand?" description: "Is HubSpot Sales Hub or Instantly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales engagement and outreach tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hubspot-sales-hub-vs-instantly" publisher: "Brandwave" --- # HubSpot Sales Hub vs Instantly: Which is searched more in New Zealand? Is HubSpot Sales Hub or Instantly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales engagement and outreach tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubSpot Sales Hub and Instantly - **Competitive set**: Sales engagement and outreach tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **HubSpot Sales Hub Share of Search**: 1.7% - **Instantly Share of Search**: 10.3% ## Is HubSpot Sales Hub or Instantly more popular in search? - In September 2026, Instantly had more branded searches than HubSpot Sales Hub among sales engagement and outreach tools in New Zealand. Instantly had about 60 branded searches, while HubSpot Sales Hub had 10. Instantly made up 10.3% of all sales engagement and outreach tool searches we track, and HubSpot Sales Hub accounted for 1.7%. - Instantly was ahead of HubSpot Sales Hub in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HubSpot Sales Hub’s share of searches among sales engagement and outreach tools in New Zealand moved from 1.4% to 1.7%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Instantly’s share of searches among sales engagement and outreach tools in New Zealand moved from 9.5% to 10.3%, and its estimated monthly branded searches moved from 70 to 60. ## Top sales engagement and outreach tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubSpot Sales Hub was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Instantly was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. HubSpot Sales Hub was listed before Instantly in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Smartlead | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Outreach | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Salesloft | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | HubSpot Sales Hub | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Instantly | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Saleshandy | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | lemlist | 8th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about sales engagement and outreach tools - Asked ChatGPT "Which sales engagement tool should I use in New Zealand?": 1. Apollo, 2. Salesloft, 3. HubSpot Sales Hub, 4. Outreach - Asked ChatGPT "What are the best sales engagement tools in New Zealand?": 1. Apollo, 2. HubSpot Sales Hub, 3. Outreach, 4. Salesloft - Asked ChatGPT "What's the best sales engagement tool in New Zealand for a sales team?": 1. Apollo, 2. Outreach, 3. Salesloft, 4. HubSpot Sales Hub - Searched Google, AI Overview "cold email software": 1. Instantly, 2. Smartlead, 3. Apollo, 4. lemlist, 5. Saleshandy - Searched Google, AI Overview "sales sequencing tool": 1. Smartlead, 2. Saleshandy, 3. Apollo, 4. lemlist Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sales engagement and outreach tools in September 2026? - In September 2026, Instantly lost share of searches among sales engagement and outreach tools in New Zealand, from 13.8% to 10.3%. ## Month by month | Month | HubSpot Sales Hub estimated searches | HubSpot Sales Hub Share of Search | HubSpot Sales Hub rank | Instantly estimated searches | Instantly Share of Search | Instantly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 1.4% | 8 | 70 | 9.5% | 4 | | Nov 2025 | 10 | 1.2% | 8 | 100 | 11.8% | 3 | | Dec 2025 | 10 | 1.5% | 7 | 70 | 10.4% | 3 | | Jan 2026 | 10 | 1.3% | 8 | 90 | 11.3% | 3 | | Feb 2026 | 10 | 1.4% | 8 | 110 | 14.9% | 3 | | Mar 2026 | 10 | 1.1% | 8 | 120 | 13.6% | 3 | | Apr 2026 | 10 | 1.3% | 8 | 90 | 11.4% | 4 | | May 2026 | 10 | 1.3% | 8 | 110 | 14.3% | 4 | | Jun 2026 | 20 | 3.3% | 6 | 70 | 11.7% | 4 | | Jul 2026 | 10 | 1.6% | 8 | 50 | 8.1% | 5 | | Aug 2026 | 10 | 1.5% | 8 | 90 | 13.8% | 4 | | Sep 2026 | 10 | 1.7% | 8 | 60 | 10.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using HubSpot Sales Hub’s and Instantly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubSpot Sales Hub**: Measured on the search term “hubspot sales hub”. - **Instantly**: Measured on the search terms “instantly ai”, “instantly cold email” and “instantly outreach”, summed into one figure. - [HubSpot Sales Hub profile](/demand/nz/brands/hubspot-sales-hub) - [Instantly profile](/demand/nz/brands/instantly) - [All sales engagement and outreach tools in New Zealand](/demand/nz/categories/nz-sales-engagement-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HubSpot Sales Hub or Instantly more popular in search? In September 2026, Instantly had more branded searches than HubSpot Sales Hub among sales engagement and outreach tools in New Zealand. Instantly had about 60 branded searches, while HubSpot Sales Hub had 10. Instantly made up 10.3% of all sales engagement and outreach tool searches we track, and HubSpot Sales Hub accounted for 1.7%. ## Cite this page Brandwave. "HubSpot Sales Hub vs Instantly: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hubspot-sales-hub-vs-instantly This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hubspot-sales-hub-vs-instantly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.