--- title: "Hubbard's vs Uncle Tobys: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hubbard's or Uncle Tobys? Compare estimated monthly branded-search demand and Share of Search inside the Breakfast cereal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hubbards-vs-uncle-tobys" publisher: "Brandwave" --- # Hubbard's vs Uncle Tobys: Which is more popular by branded search in New Zealand? Which is more popular in search, Hubbard's or Uncle Tobys? Compare estimated monthly branded-search demand and Share of Search inside the Breakfast cereal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hubbard's and Uncle Tobys - **Competitive set**: Breakfast cereal brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hubbard's Share of Search**: 12.5% - **Uncle Tobys Share of Search**: 12.9% ## Which is more popular in search, Hubbard's or Uncle Tobys? - In August 2026, Hubbard's and Uncle Tobys were level on Share of Search among breakfast cereal brands in New Zealand, with an estimated 2.6K versus 2.7K branded searches, at 12.5% and 12.9% estimated Share of Search. - The lead changed hands once in the 11 months ending August 2026: Uncle Tobys took it in May 2026. - Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among breakfast cereal brands in New Zealand moved from 11.1% to 12.5%, and its estimated monthly branded searches moved from 1.8K to 2.6K. - Across the 11 months ending August 2026, Uncle Tobys’ estimated Share of Search among breakfast cereal brands in New Zealand moved from 9.9% to 12.9%, and its estimated monthly branded searches moved from 1.6K to 2.7K. ## How did search popularity change for New Zealand breakfast cereal brands in August 2026? - In August 2026, Uncle Tobys lost estimated Share of Search among breakfast cereal brands in New Zealand, from 14.2% to 12.9%. - In August 2026, Hubbard's lost estimated Share of Search among breakfast cereal brands in New Zealand, from 13.4% to 12.5%. ## Month by month | Month | Hubbard's estimated searches | Hubbard's Share of Search | Hubbard's rank | Uncle Tobys estimated searches | Uncle Tobys Share of Search | Uncle Tobys rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 11.1% | 3 | 1.6K | 9.9% | 4 | | Nov 2025 | 1.9K | 12.1% | 3 | 1.3K | 8.5% | 4 | | Dec 2025 | 1.5K | 13.1% | 3 | 1K | 8.5% | 5 | | Jan 2026 | 2K | 12% | 3 | 1.4K | 8.8% | 5 | | Feb 2026 | 1.8K | 11.4% | 3 | 1.4K | 8.9% | 4 | | Mar 2026 | 2.2K | 11.4% | 3 | 1.8K | 9.3% | 4 | | Apr 2026 | 2.1K | 12.6% | 3 | 1.6K | 9.9% | 5 | | May 2026 | 1.8K | 10.1% | 5 | 2K | 11.5% | 3 | | Jun 2026 | 2.1K | 12% | 4 | 2.4K | 13.4% | 3 | | Jul 2026 | 2.6K | 13.4% | 4 | 2.7K | 14.2% | 3 | | Aug 2026 | 2.6K | 12.5% | 4 | 2.7K | 12.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hubbard's’ and Uncle Tobys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hubbard's**: Measured on the search terms “hubbard's”, “hubbards”, “hubbards cereal”, “hubbards co nz”, “hubbards muesli”, “hubbards near me”, “hubbards new zealand”, “hubbards nz” and “hubbards oats”, summed into one figure. - **Uncle Tobys**: Measured on the search terms “cheerios uncle tobys”, “le snak uncle tobys”, “nestle co nz”, “quick oats uncle tobys”, “rolled oats uncle tobys”, “uncle tobys”, “uncle tobys cereal”, “uncle tobys muesli”, “uncle tobys nz”, “uncle tobys oats”, “uncle tobys oats sachets”, “uncle tobys porridge”, “uncle tobys porridge sachets”, “uncle tobys roll ups”, “uncle tobys shredded wheat”, “uncletobys” and “uncletobys oats”, summed into one figure. - [Hubbard's profile](/demand/nz/brands/hubbards) - [Uncle Tobys profile](/demand/nz/brands/uncle-tobys) - [All breakfast cereal brands in New Zealand](/demand/nz/categories/nz-cereal-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hubbard's or Uncle Tobys? In August 2026, Hubbard's and Uncle Tobys were level on Share of Search among breakfast cereal brands in New Zealand, with an estimated 2.6K versus 2.7K branded searches, at 12.5% and 12.9% estimated Share of Search. ## Cite this page Brandwave. "Hubbard's vs Uncle Tobys: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hubbards-vs-uncle-tobys This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hubbards-vs-uncle-tobys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.