---
title: "HTC Vive vs Pico: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, HTC Vive or Pico? Compare estimated monthly branded-search demand and Share of Search inside the VR headset brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/htc-vive-vs-pico"
publisher: "Brandwave"
---

# HTC Vive vs Pico: Which is more popular by branded search in New Zealand?

Which is more popular in search, HTC Vive or Pico? Compare estimated monthly branded-search demand and Share of Search inside the VR headset brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HTC Vive and Pico
- **Competitive set**: VR headset brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **HTC Vive Share of Search**: 2.8%
- **Pico Share of Search**: 1.8%

## Which is more popular in search, HTC Vive or Pico?

- In August 2026, HTC Vive had more branded searches than Pico among VR headset brands in New Zealand. HTC Vive was estimated to have 400 branded searches compared to Pico’s 250, and held a 2.8% Share of Search versus Pico’s 1.8%.
- HTC Vive was ahead of Pico in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HTC Vive’s estimated Share of Search among VR headset brands in New Zealand moved from 3% to 2.8%, and its estimated monthly branded searches moved from 570 to 400.
- Across the 11 months ending August 2026, Pico’s estimated Share of Search among VR headset brands in New Zealand moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 420 to 250.

## How did search popularity change for New Zealand VR headset brands in August 2026?

- Estimated monthly branded searches for Pico in New Zealand fell 40.5% over 11 measured months, from 420 to 250 in August 2026.
- Estimated monthly branded searches for HTC Vive in New Zealand fell 29.8% over 11 measured months, from 570 to 400 in August 2026.

## Month by month

| Month | HTC Vive estimated searches | HTC Vive Share of Search | HTC Vive rank | Pico estimated searches | Pico Share of Search | Pico rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 570 | 3% | 4 | 420 | 2.2% | 5 |
| Nov 2025 | 610 | 2.5% | 4 | 420 | 1.7% | 5 |
| Dec 2025 | 520 | 2% | 4 | 350 | 1.3% | 5 |
| Jan 2026 | 500 | 2.4% | 4 | 320 | 1.5% | 5 |
| Feb 2026 | 400 | 2.8% | 4 | 180 | 1.2% | 5 |
| Mar 2026 | 370 | 2.6% | 4 | 310 | 2.2% | 5 |
| Apr 2026 | 420 | 2.8% | 4 | 300 | 2% | 5 |
| May 2026 | 440 | 2.9% | 4 | 230 | 1.5% | 5 |
| Jun 2026 | 420 | 2.7% | 4 | 270 | 1.8% | 5 |
| Jul 2026 | 420 | 2.6% | 4 | 260 | 1.6% | 5 |
| Aug 2026 | 400 | 2.8% | 4 | 250 | 1.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HTC Vive’s and Pico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HTC Vive**: Measured on the search terms “htc vive”, “htc vive cosmos”, “htc vive near me”, “htc vive nz”, “htc vive pro”, “htc vive pro 2”, “htc vive virtual reality”, “htc vive vr headset”, “htcvive”, “htcvive virtual reality”, “vive com” and “vive vr”, summed into one figure.
- **Pico**: Measured on the search terms “pico 4”, “pico 4 vr”, “pico virtual reality”, “pico vr” and “pico vr headset”, summed into one figure.

- [HTC Vive profile](/demand/nz/brands/htc-vive)
- [Pico profile](/demand/nz/brands/pico)
- [All VR headset brands in New Zealand](/demand/nz/categories/nz-vr-headset-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HTC Vive or Pico?

In August 2026, HTC Vive had more branded searches than Pico among VR headset brands in New Zealand. HTC Vive was estimated to have 400 branded searches compared to Pico’s 250, and held a 2.8% Share of Search versus Pico’s 1.8%.

## Cite this page

Brandwave. "HTC Vive vs Pico: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/htc-vive-vs-pico

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/htc-vive-vs-pico. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.