---
title: "HR Today vs The People Project: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, HR Today or The People Project? Compare estimated monthly branded-search demand and Share of Search inside the HR Software and Advisory Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hr-today-vs-the-people-project"
publisher: "Brandwave"
---

# HR Today vs The People Project: Which is more popular by branded search in New Zealand?

Which is more popular in search, HR Today or The People Project? Compare estimated monthly branded-search demand and Share of Search inside the HR Software and Advisory Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HR Today and The People Project
- **Competitive set**: HR Software and Advisory Platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **HR Today Share of Search**: 0.17%
- **The People Project Share of Search**: 1.2%

## Which is more popular in search, HR Today or The People Project?

- In August 2026, The People Project had more branded searches than HR Today among HR software and advisory platforms in New Zealand. The People Project was estimated to have 270 branded searches compared to HR Today’s 40, and held a 1.2% Share of Search versus HR Today’s 0.17%.
- The People Project was ahead of HR Today in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HR Today’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 0.13% to 0.17%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, The People Project’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 400 to 270.

## How did search popularity change for New Zealand HR software and advisory platforms in August 2026?

- Estimated monthly branded searches for HR Today in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
- Estimated monthly branded searches for The People Project in New Zealand fell 32.5% over 11 measured months, from 400 to 270 in August 2026.

## Month by month

| Month | HR Today estimated searches | HR Today Share of Search | HR Today rank | The People Project estimated searches | The People Project Share of Search | The People Project rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 0.13% | 7 | 400 | 1.8% | 5 |
| Nov 2025 | 30 | 0.13% | 7 | 330 | 1.4% | 5 |
| Dec 2025 | 30 | 0.16% | 7 | 270 | 1.4% | 4 |
| Jan 2026 | 20 | 0.1% | 7 | 330 | 1.7% | 5 |
| Feb 2026 | 40 | 0.21% | 7 | 400 | 2.1% | 4 |
| Mar 2026 | 40 | 0.17% | 7 | 490 | 2.1% | 4 |
| Apr 2026 | 40 | 0.21% | 7 | 330 | 1.7% | 5 |
| May 2026 | 20 | 0.09% | 7 | 330 | 1.5% | 5 |
| Jun 2026 | 30 | 0.13% | 7 | 400 | 1.8% | 4 |
| Jul 2026 | 50 | 0.22% | 7 | 340 | 1.5% | 5 |
| Aug 2026 | 40 | 0.17% | 7 | 270 | 1.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HR Today’s and The People Project’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HR Today**: Measured on the search term “hr today”.
- **The People Project**: Measured on the search terms “The People Project” and “the people project nz”, summed into one figure.

- [HR Today profile](/demand/nz/brands/hr-today)
- [The People Project profile](/demand/nz/brands/the-people-project)
- [All HR software and advisory platforms in New Zealand](/demand/nz/categories/nz-hr-software-and-advisory-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HR Today or The People Project?

In August 2026, The People Project had more branded searches than HR Today among HR software and advisory platforms in New Zealand. The People Project was estimated to have 270 branded searches compared to HR Today’s 40, and held a 1.2% Share of Search versus HR Today’s 0.17%.

## Cite this page

Brandwave. "HR Today vs The People Project: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hr-today-vs-the-people-project

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hr-today-vs-the-people-project. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.