--- title: "HP Waste vs JJ’s Waste & Recycling: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, HP Waste or JJ’s Waste & Recycling? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth waste management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hp-waste-vs-jjs-waste-recycling" publisher: "Brandwave" --- # HP Waste vs JJ’s Waste & Recycling: Which is more popular by branded search in New Zealand? Which is more popular in search, HP Waste or JJ’s Waste & Recycling? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth waste management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HP Waste and JJ’s Waste & Recycling - **Competitive set**: New Plymouth waste management companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **HP Waste Share of Search**: 6.8% - **JJ’s Waste & Recycling Share of Search**: 58.3% ## Which is more popular in search, HP Waste or JJ’s Waste & Recycling? - In August 2026, JJ’s Waste & Recycling had more branded searches than HP Waste among new plymouth waste management companies in New Zealand. JJ’s Waste & Recycling was estimated to have 770 branded searches compared to HP Waste’s 90, and held a 58.3% Share of Search versus HP Waste’s 6.8%. - JJ’s Waste & Recycling was ahead of HP Waste in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, HP Waste’s estimated Share of Search among new plymouth waste management companies in New Zealand moved from 6.4% to 6.8%, and its estimated monthly branded searches held steady at 90. - Across the 11 months ending August 2026, JJ’s Waste & Recycling’s estimated Share of Search among new plymouth waste management companies in New Zealand moved from 51.8% to 58.3%, and its estimated monthly branded searches moved from 730 to 770. ## How did search popularity change for New Zealand new plymouth waste management companies in August 2026? - In August 2026, JJ’s Waste & Recycling gained estimated Share of Search among new plymouth waste management companies in New Zealand, from 57.4% to 58.3%. ## Month by month | Month | HP Waste estimated searches | HP Waste Share of Search | HP Waste rank | JJ’s Waste & Recycling estimated searches | JJ’s Waste & Recycling Share of Search | JJ’s Waste & Recycling rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 6.4% | 3 | 730 | 51.8% | 1 | | Nov 2025 | 70 | 4.5% | 3 | 810 | 51.6% | 1 | | Dec 2025 | 110 | 7.1% | 3 | 770 | 49.7% | 1 | | Jan 2026 | 90 | 5.4% | 3 | 870 | 52.1% | 1 | | Feb 2026 | 70 | 5.3% | 4 | 650 | 49.2% | 1 | | Mar 2026 | 70 | 5% | 4 | 760 | 54.3% | 1 | | Apr 2026 | 70 | 5.7% | 3 | 670 | 54.9% | 1 | | May 2026 | 70 | 5.3% | 3 | 820 | 61.7% | 1 | | Jun 2026 | 70 | 5.3% | 3 | 750 | 56.4% | 1 | | Jul 2026 | 90 | 7% | 3 | 740 | 57.4% | 1 | | Aug 2026 | 90 | 6.8% | 3 | 770 | 58.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using HP Waste’s and JJ’s Waste & Recycling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HP Waste**: Measured on the search term “hp waste”. - **JJ’s Waste & Recycling**: Measured on the search terms “jj's waste”, “jj's waste & recycling”, “jj’s waste & recycling”, “jj's waste & recycling palmerston north”, “jj’s waste & recycling palmerston north”, “jj's waste and recycling”, “jj’s waste and recycling”, “jj's waste recycling”, “jjs waste & recycling”, “jjs waste management” and “jjswaste”, summed into one figure. - [HP Waste profile](/demand/nz/brands/hp-waste) - [JJ’s Waste & Recycling profile](/demand/nz/brands/jjs-waste-recycling) - [All new plymouth waste management companies in New Zealand](/demand/nz/categories/nz-new-plymouth-waste-management-companies): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, HP Waste or JJ’s Waste & Recycling? In August 2026, JJ’s Waste & Recycling had more branded searches than HP Waste among new plymouth waste management companies in New Zealand. JJ’s Waste & Recycling was estimated to have 770 branded searches compared to HP Waste’s 90, and held a 58.3% Share of Search versus HP Waste’s 6.8%. ## Cite this page Brandwave. "HP Waste vs JJ’s Waste & Recycling: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hp-waste-vs-jjs-waste-recycling This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hp-waste-vs-jjs-waste-recycling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.