--- title: "HP vs MacBook: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, HP or MacBook? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hp-vs-macbook" publisher: "Brandwave" --- # HP vs MacBook: Which is more popular by branded search in New Zealand? Which is more popular in search, HP or MacBook? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HP and MacBook - **Competitive set**: Laptop brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **HP Share of Search**: 13% - **MacBook Share of Search**: 46.2% ## Which is more popular in search, HP or MacBook? - In August 2026, MacBook had more branded searches than HP among laptop brands in New Zealand. MacBook was estimated to have 68.4K branded searches compared to HP’s 19.3K, and held a 46.2% Share of Search versus HP’s 13%. - MacBook was ahead of HP in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands in New Zealand moved from 14.5% to 13%, and its estimated monthly branded searches moved from 18.9K to 19.3K. - Across the 11 months ending August 2026, MacBook’s estimated Share of Search among laptop brands in New Zealand moved from 41.8% to 46.2%, and its estimated monthly branded searches moved from 54.6K to 68.4K. ## How did search popularity change for New Zealand laptop brands in August 2026? - Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026. ## Month by month | Month | HP estimated searches | HP Share of Search | HP rank | MacBook estimated searches | MacBook Share of Search | MacBook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.9K | 14.5% | 3 | 54.6K | 41.8% | 1 | | Nov 2025 | 19.9K | 13.6% | 3 | 61.4K | 42% | 1 | | Dec 2025 | 15.5K | 12.2% | 3 | 55.3K | 43.4% | 1 | | Jan 2026 | 19.8K | 13.3% | 3 | 64K | 43% | 1 | | Feb 2026 | 19.4K | 13.7% | 3 | 65.7K | 46.4% | 1 | | Mar 2026 | 24.7K | 13.3% | 2 | 99.3K | 53.4% | 1 | | Apr 2026 | 17.3K | 13.9% | 3 | 54.6K | 43.9% | 1 | | May 2026 | 18.6K | 13.3% | 2 | 66.2K | 47.2% | 1 | | Jun 2026 | 18.7K | 12.5% | 3 | 70.6K | 47.5% | 1 | | Jul 2026 | 18.3K | 12.9% | 3 | 65.2K | 45.9% | 1 | | Aug 2026 | 19.3K | 13% | 3 | 68.4K | 46.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using HP’s and MacBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HP**: Measured on the search terms “blue hp laptop”, “hp”, “hp 14 inch laptop”, “hp 14 laptop”, “hp 15 6 laptop”, “hp business laptops”, “hp chromebook”, “hp com”, “hp computers”, “hp elitebook”, “hp envy”, “hp envy laptop”, “hp ink”, “hp ink cartridge”, “hp laptop”, “hp laptop price”, “hp laptop touchscreen”, “hp laptops for sale”, “hp near me”, “hp notebook”, “hp nz”, “hp omen”, “hp omen laptop”, “hp online”, “hp pavilion”, “hp pavilion laptop”, “hp printer”, “hp printer ink”, “hp probook laptop”, “hp spectre laptop”, “hp toner”, “hp victus”, “hp victus 15”, “hp zbook laptop” and “laptop hp envy x360”, summed into one figure. - **MacBook**: Measured on the search terms “apple macbook”, “apple macbook air”, “apple macbook pro”, “macbook”, “macbook air”, “macbook air 13”, “macbook air 13 inch”, “macbook air 2020”, “macbook air m1”, “macbook air m2”, “macbook air m3”, “macbook laptop”, “macbook m2”, “macbook m3”, “macbook near me”, “macbook new zealand”, “macbook notebook”, “macbook nz”, “macbook online”, “macbook pro”, “macbook pro 14 inch”, “new macbook” and “refurbished macbook”, summed into one figure. - [HP profile](/demand/nz/brands/hp) - [MacBook profile](/demand/nz/brands/macbook) - [All laptop brands in New Zealand](/demand/nz/categories/nz-laptop-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, HP or MacBook? In August 2026, MacBook had more branded searches than HP among laptop brands in New Zealand. MacBook was estimated to have 68.4K branded searches compared to HP’s 19.3K, and held a 46.2% Share of Search versus HP’s 13%. ## Cite this page Brandwave. "HP vs MacBook: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hp-vs-macbook This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hp-vs-macbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.