--- title: "Hozelock vs Nylex: Which is searched more in New Zealand?" description: "Is Hozelock or Nylex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden watering brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hozelock-vs-nylex" publisher: "Brandwave" --- # Hozelock vs Nylex: Which is searched more in New Zealand? Is Hozelock or Nylex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden watering brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hozelock and Nylex - **Competitive set**: Garden watering brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hozelock Share of Search**: 18.3% - **Nylex Share of Search**: 8% ## Is Hozelock or Nylex more popular in search? - In September 2026, Hozelock had more branded searches than Nylex among garden watering brands in New Zealand. Hozelock had about 320 branded searches, while Nylex had 140. Hozelock made up 18.3% of all garden watering brand searches we track, and Nylex accounted for 8%. - Hozelock was ahead of Nylex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hozelock’s share of searches among garden watering brands in New Zealand moved from 16.3% to 18.3%, and its estimated monthly branded searches moved from 400 to 320. - Across the 12 months ending September 2026, Nylex’s share of searches among garden watering brands in New Zealand moved from 8.5% to 8%, and its estimated monthly branded searches moved from 210 to 140. ## Top garden watering brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hozelock was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nylex was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hozelock was listed before Nylex in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gardena | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hozelock | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pope | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Nylex | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Holman | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about garden watering brands - Asked ChatGPT "Which garden watering brand should I buy in New Zealand?": 1. Gardena, 2. Hozelock, 3. Pope - Asked ChatGPT "What are the best garden watering brands in New Zealand?": 1. Gardena, 2. Hozelock, 3. Holman, 4. Nylex - Asked ChatGPT "What's the best garden watering brand in New Zealand for watering the garden?": 1. Gardena, 2. Pope - Searched Google, AI Overview "irrigation supplies nz": named none of the brands we track - Searched Google, AI Overview "garden hose nz": 1. Gardena, 2. Nylex Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand garden watering brands in September 2026? - In September 2026, Pope overtook Nylex and Holman to rank 3rd among garden watering brands in New Zealand, with 9.1% of the searches. - In September 2026, Nylex lost share of searches among garden watering brands in New Zealand, from 12.6% to 8%. - In September 2026, Hozelock lost share of searches among garden watering brands in New Zealand, from 20.7% to 18.3%. ## Month by month | Month | Hozelock estimated searches | Hozelock Share of Search | Hozelock rank | Nylex estimated searches | Nylex Share of Search | Nylex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 16.3% | 2 | 210 | 8.5% | 5 | | Nov 2025 | 550 | 14.9% | 2 | 260 | 7.1% | 5 | | Dec 2025 | 510 | 13.4% | 2 | 260 | 6.8% | 5 | | Jan 2026 | 460 | 17.3% | 2 | 260 | 9.8% | 4 | | Feb 2026 | 310 | 19.4% | 2 | 140 | 8.8% | 5 | | Mar 2026 | 250 | 15.1% | 2 | 170 | 10.2% | 4 | | Apr 2026 | 190 | 18.1% | 2 | 90 | 8.6% | 5 | | May 2026 | 190 | 17.4% | 2 | 70 | 6.4% | 5 | | Jun 2026 | 180 | 19.8% | 2 | 70 | 7.7% | 4 | | Jul 2026 | 210 | 21% | 2 | 110 | 11% | 3 | | Aug 2026 | 280 | 20.7% | 2 | 170 | 12.6% | 3 | | Sep 2026 | 320 | 18.3% | 2 | 140 | 8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hozelock’s and Nylex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hozelock**: Measured on the search terms “hozelock”, “hozelock hose”, “hozelock hose fittings”, “hozelock hose retractable”, “hozelock irrigation” and “hozelock sprinkler”, summed into one figure. - **Nylex**: Measured on the search term “nylex hose reel”. - [Hozelock profile](/demand/nz/brands/hozelock) - [Nylex profile](/demand/nz/brands/nylex) - [All garden watering brands in New Zealand](/demand/nz/categories/nz-garden-watering-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hozelock or Nylex more popular in search? In September 2026, Hozelock had more branded searches than Nylex among garden watering brands in New Zealand. Hozelock had about 320 branded searches, while Nylex had 140. Hozelock made up 18.3% of all garden watering brand searches we track, and Nylex accounted for 8%. ## Cite this page Brandwave. "Hozelock vs Nylex: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hozelock-vs-nylex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hozelock-vs-nylex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.