--- title: "Hoyts vs Reading Cinemas: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hoyts or Reading Cinemas? Compare estimated monthly branded-search demand and Share of Search inside the Cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hoyts-vs-reading-cinemas" publisher: "Brandwave" --- # Hoyts vs Reading Cinemas: Which is more popular by branded search in New Zealand? Which is more popular in search, Hoyts or Reading Cinemas? Compare estimated monthly branded-search demand and Share of Search inside the Cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hoyts and Reading Cinemas - **Competitive set**: Cinemas - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hoyts Share of Search**: 36.8% - **Reading Cinemas Share of Search**: 14.3% ## Which is more popular in search, Hoyts or Reading Cinemas? - In August 2026, Hoyts had more branded searches than Reading Cinemas among cinemas in New Zealand. Hoyts was estimated to have 274K branded searches compared to Reading Cinemas’ 106K, and held a 36.8% Share of Search versus Reading Cinemas’ 14.3%. - Hoyts was ahead of Reading Cinemas in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hoyts’ estimated Share of Search among cinemas in New Zealand moved from 35.2% to 36.8%, and its estimated monthly branded searches moved from 175K to 274K. - Across the 11 months ending August 2026, Reading Cinemas’ estimated Share of Search among cinemas in New Zealand moved from 12.9% to 14.3%, and its estimated monthly branded searches moved from 64.1K to 106K. ## How did search popularity change for New Zealand cinemas in August 2026? - In August 2026, Hoyts lost estimated Share of Search among cinemas in New Zealand, from 37.3% to 36.8%. - Estimated monthly branded searches for Reading Cinemas in New Zealand rose 65.9% over 11 measured months, from 64.1K to 106K in August 2026. ## Month by month | Month | Hoyts estimated searches | Hoyts Share of Search | Hoyts rank | Reading Cinemas estimated searches | Reading Cinemas Share of Search | Reading Cinemas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 175K | 35.2% | 1 | 64.1K | 12.9% | 4 | | Nov 2025 | 189K | 38% | 1 | 64K | 12.9% | 4 | | Dec 2025 | 301K | 40.2% | 1 | 98.4K | 13.1% | 4 | | Jan 2026 | 275K | 38.2% | 1 | 97.1K | 13.5% | 4 | | Feb 2026 | 172K | 36% | 1 | 65.1K | 13.6% | 4 | | Mar 2026 | 213K | 38.5% | 1 | 65.6K | 11.9% | 4 | | Apr 2026 | 266K | 37.2% | 1 | 96.3K | 13.4% | 4 | | May 2026 | 277K | 35.8% | 1 | 117K | 15.1% | 4 | | Jun 2026 | 258K | 36.1% | 1 | 95.7K | 13.4% | 4 | | Jul 2026 | 325K | 37.3% | 1 | 127K | 14.6% | 4 | | Aug 2026 | 274K | 36.8% | 1 | 106K | 14.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hoyts’ and Reading Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hoyts**: Measured on the search terms “entx hoyts”, “hoyts”, “hoyts berkeley cinemas”, “hoyts botany”, “hoyts botany downs”, “hoyts cinema”, “hoyts co nz”, “hoyts entx”, “hoyts films”, “hoyts hibiscus”, “hoyts lux”, “hoyts metro”, “hoyts near me”, “hoyts new zealand”, “hoyts nz”, “hoyts online”, “hoyts ric”, “hoyts session times”, “hoyts sylvia park”, “hoyts te awa” and “hoyts tickets”, summed into one figure. - **Reading Cinemas**: Measured on the search terms “movie times at reading cinemas”, “prices reading cinemas”, “reading cinemas”, “reading cinemas cost of tickets”, “reading cinemas courtenay”, “reading cinemas lynnmall”, “reading cinemas movies”, “reading cinemas near me”, “reading cinemas new lynn movie times”, “reading cinemas new lynn now showing”, “reading cinemas nz”, “reading cinemas session times”, “reading cinemas the palms”, “reading cinemas tickets”, “readingcinemas”, “readingcinemas co nz”, “readingcinemas nz” and “www reading cinemas”, summed into one figure. - [Hoyts profile](/demand/nz/brands/hoyts) - [Reading Cinemas profile](/demand/nz/brands/reading-cinemas) - [All cinemas in New Zealand](/demand/nz/categories/nz-cinema-chains): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hoyts or Reading Cinemas? In August 2026, Hoyts had more branded searches than Reading Cinemas among cinemas in New Zealand. Hoyts was estimated to have 274K branded searches compared to Reading Cinemas’ 106K, and held a 36.8% Share of Search versus Reading Cinemas’ 14.3%. ## Cite this page Brandwave. "Hoyts vs Reading Cinemas: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hoyts-vs-reading-cinemas This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hoyts-vs-reading-cinemas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.