--- title: "Hoyts vs Lumière Cinemas: Which is more popular in New Zealand?" description: "Is Hoyts or Lumière Cinemas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hoyts-vs-lumiere-cinemas" publisher: "Brandwave" --- # Hoyts vs Lumière Cinemas: Which is more popular in New Zealand? Is Hoyts or Lumière Cinemas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hoyts and Lumière Cinemas - **Competitive set**: Cinemas - **Market**: New Zealand - **Month measured**: Oct 2026 - **Hoyts Share of Search**: 39.9% - **Lumière Cinemas Share of Search**: 2.9% ## Is Hoyts or Lumière Cinemas more popular in search? - In October 2026, Hoyts had more branded searches than Lumière Cinemas among cinemas in New Zealand. Hoyts had about 201,000 branded searches, while Lumière Cinemas had 14,800. Hoyts made up 39.9% of all cinema searches we track, and Lumière Cinemas accounted for 2.9%. - Hoyts was ahead of Lumière Cinemas in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Hoyts’ share of searches among cinemas in New Zealand moved from 39.6% to 39.9%, and its estimated monthly branded searches moved from 187K to 201K. - Across the 12 months ending October 2026, Lumière Cinemas’ share of searches among cinemas in New Zealand moved from 1.7% to 2.9%, and its estimated monthly branded searches moved from 8.1K to 14.8K. ## Top cinemas in ChatGPT and Google AI Overviews In three ChatGPT questions, Lumière Cinemas was mentioned in two out of three: in two of the three ChatGPT answers. Hoyts was mentioned in one out of three: in one of the three ChatGPT answers. Lumière Cinemas was listed before Hoyts in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Event Cinemas | 1st | 2 of 3 | 2 of 3 | | Lumière Cinemas | 2nd | 2 of 3 | 2 of 3 | | Silky Otter | 3rd | 3 of 3 | 3 of 3 | | The Embassy Theatre | 4th | 1 of 3 | 1 of 3 | | Hoyts | 5th | 1 of 3 | 1 of 3 | | Reading Cinemas | Not ranked | 0 of 3 | 0 of 3 | | Lido Cinema | Not ranked | 0 of 3 | 0 of 3 | | Academy Cinemas | Not ranked | 0 of 3 | 0 of 3 | | Lighthouse Cinema | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about cinemas - Asked ChatGPT "Which cinema should I go to in New Zealand?": 1. Lumière Cinemas, 2. Silky Otter, 3. Hoyts - Asked ChatGPT "What are the best cinemas in New Zealand?": 1. Event Cinemas, 2. Lumière Cinemas, 3. Silky Otter - Asked ChatGPT "What's the best cinema in New Zealand for a movie night?": 1. Event Cinemas, 2. The Embassy Theatre, 3. Silky Otter Not named in any answer: Reading Cinemas, Lido Cinema, Academy Cinemas and Lighthouse Cinema. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand cinemas in October 2026? - In October 2026, Hoyts gained share of searches among cinemas in New Zealand, from 36.7% to 39.9%. - In October 2026, Lumière Cinemas gained share of searches among cinemas in New Zealand, from 1.7% to 2.9%. ## How has branded search for Hoyts and Lumière Cinemas changed in New Zealand over the last 12 months? | Month | Hoyts estimated searches | Hoyts Share of Search | Hoyts rank | Lumière Cinemas estimated searches | Lumière Cinemas Share of Search | Lumière Cinemas rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 187K | 39.6% | 1 | 8.1K | 1.7% | 8 | | Dec 2025 | 299K | 42% | 1 | 12.1K | 1.7% | 7 | | Jan 2026 | 270K | 39.6% | 1 | 14.8K | 2.2% | 7 | | Feb 2026 | 168K | 37.3% | 1 | 9.9K | 2.2% | 7 | | Mar 2026 | 210K | 40.8% | 1 | 9.9K | 1.9% | 7 | | Apr 2026 | 260K | 38.6% | 1 | 12.1K | 1.8% | 7 | | May 2026 | 271K | 37.1% | 1 | 12.1K | 1.7% | 7 | | Jun 2026 | 256K | 37.9% | 1 | 9.9K | 1.5% | 7 | | Jul 2026 | 319K | 40.1% | 1 | 9.9K | 1.2% | 7 | | Aug 2026 | 268K | 39.9% | 1 | 9.9K | 1.5% | 8 | | Sep 2026 | 208K | 36.7% | 1 | 9.9K | 1.7% | 7 | | Oct 2026 | 201K | 39.9% | 1 | 14.8K | 2.9% | 7 | ## How are Hoyts’ and Lumière Cinemas’ branded searches counted? Brandwave collects information about searches that people make online using Hoyts’ and Lumière Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hoyts**: Measured on the search terms “entx hoyts”, “hoyts”, “hoyts berkeley cinemas”, “hoyts botany”, “hoyts botany downs”, “hoyts cinema”, “hoyts entx”, “hoyts films”, “hoyts hibiscus”, “hoyts lux”, “hoyts metro”, “hoyts ric”, “hoyts session times”, “hoyts sylvia park”, “hoyts te awa” and “hoyts tickets”, summed into one figure. - **Lumière Cinemas**: Measured on the search terms “lumiere cinema” and “lumiere cinemas”, summed into one figure. - [Hoyts profile](/demand/nz/brands/hoyts) - [Lumière Cinemas profile](/demand/nz/brands/lumiere-cinemas) - [All cinemas in New Zealand](/demand/nz/categories/nz-cinema-chains): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hoyts or Lumière Cinemas more popular in search? In October 2026, Hoyts had more branded searches than Lumière Cinemas among cinemas in New Zealand. Hoyts had about 201,000 branded searches, while Lumière Cinemas had 14,800. Hoyts made up 39.9% of all cinema searches we track, and Lumière Cinemas accounted for 2.9%. ## Cite this page Brandwave. "Hoyts vs Lumière Cinemas: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/hoyts-vs-lumiere-cinemas This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hoyts-vs-lumiere-cinemas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.